Gucci's creative director presents with Fiat and your son

Gucci is pleased to announce that the "Lapo's Wardrobe" MADE TO MEASURE custom series designed by Gucci creative director Frida Giannini and Lapo Elkann will be presented for the first time during the 2014 Gucci Men's Fashion Week held in June this year. This was unveiled at the opening of Gucci's new menswear boutique in Milan's Brera district. The series was created to provide modern gentlemen with personalized, high-end apparel.

This unprecedented cooperation is very unique. It inherited Gucci's Italian manufacturing craftsmanship and professional cutting skills. As a result, it inspires the birth of a new series of haute couture - including men's, women's and clothing accessories. The excellent design results from Frida Giannini's precise grasp of extraordinary luxury and Lapo Elkann's exquisite Italian style.
Giannini said: "Gucci's MADE TO MEASURE custom series reflects the highest level of Italian cutting technology, it makes every man's unique style perfectly presented. Lapo is the best representative of the Italian fashion in my eyes, he pays great attention to detail, never The fear of adventure makes this series of fashion very personal, but at the same time maintain the high quality. Designing the MADE TO MEASURE custom series with him is an enjoyment.”
The "Lapo's Wardrobe" custom collection will be on sale at Gucci boutiques in Milan, London, Paris, New York, Tokyo and Sao Paulo. It usually takes 4 to 6 weeks before the finished products are delivered to customers. From the selection of fabrics, matching accessories, definitive design to final delivery, dedicated staff are available to assist customers.
Lapo Elkann said: “I am very excited about Gucci’s launch of the Lapo's Wardrobe custom series and I am particularly honoured to be involved. In my mind, Lapo's Wardrobe is synonymous with Italian excellence and outstanding cutting techniques. It can be designed together with Frida. This customized series is a very pleasant experience for me: we have a common design concept and know how to respect the tradition, but we also dare to try it, precisely because of the combination of the two, I believe that the fashion collection reflects us. The true essence of design and creation."
Using modern cutting techniques, the "Lapo's Wardrobe" custom series launched a total of 27 models - 23 men's and 4 women's. Each section has been carefully designed with special emphasis on the details, including special linings, vests, ties, straps and towels. The collection includes not only custom suits but also other custom accessories such as leather goods, shoes and jewelry.
Lapo's Wardrobe custom series can be customized in designated boutiques. This service reflects Gucci's personalized philosophy and persistent pursuit of detail. In addition to providing carefully selected advanced fabrics, custom options for special handling and tailoring of details are also available, enabling true tailored advanced customization services. Each garment is cut and sewn by an experienced fashion designer. With up to more than 80 kinds of proprietary luxury fabrics and 178 colors to choose from, customers can mix and match fabrics and colors.
In terms of shirts, Gucci's custom service offers a mix of up to 25 fabrics and 60 colors. In addition, Gucci offers men's footwear signature services for custom fashion – with the option of branding the shoes with different materials, colors, and sizes.