2016SIUF International Underwear Fair on May 5 in Shenzhen Convention and Exhibition Center officially kicked off, the underwear industry leader in sexy fashion brand Bodystyle in 2016 a new image, shine debut exhibition site. Bodystyle has been adhering to the "sexy, stylish" brand concept, for thousands of women to create their own "sexy dream factory." Highly recognizable sexy red lips and stylish BOBO head shape, during the exhibition attracted countless visitors past the exhibition have stopped. The exhibition site, Tencent fashion, music video, China Garment Network, joined the global network and many other reporters on the Bodystyle Deputy General Manager - Ms. Li Yuwen an interview with the Bodystyle exhibitors and other discussions. Tencent Fashion: Hello, Lee! Thank you for accepting our interview, we see that in this underwear show in Shenzhen, bodystyle booth quite distinctive, so would like to please introduce the Bodystyle under the brand's basic information? Lee: Well, since its inception, Bodystyle insisted on designing and producing sexy and comfortable bras for oriental women, adhering to the concept of "sexy at your fingertips." With innovative and original design as a driving force, after 12 years of exploration and development, to today we have a sound and professional design, production, research and development, sales team. Category also developed from a single bra to home service, swimwear, women's accessories and other more abundant products. Because we have always stick to the quality and technology, a week by many consumers recognition and love. Tencent fashion: Hello, first of all to ask this appearance SIUF2016 Shenzhen International brand underwear exhibition, the exhibition's theme is what? What kind of feeling does the design hope to give to the audience? What brand of brand hope to pass it? General Manager Lee: This pavilion mainly brings Bodystyle's brand-new brand identity in 2016. This image is the same as that we will use in the store. We call sexy dream workshop, focus on making sexy. At this exhibition, we brought a whole new brand image and brand value to Bodystyle. Through this exhibition, we will gradually replace the old LOGO with brand new LOGO and shop decoration. The whole new image is built with the cooperation of international 4A companies. Mainly to better express Bodystyle "Let sexy at your fingertips" position. To provide consumers with a better shopping environment and shopping experience. Tencent Fashion: What new products brought this exhibition? Can introduce the new features and highlights it? General Manager Lee: This time we have brought 2 kinds of latest technology bras. The first is a 3D printed bra, the second is a smart sports bra. 3D printed bra by 3D scanning of human data, and then print the data integrated production, can be fully consistent with the chest type. Smart sports bra words can be implemented to check heart rate, electrocardiogram, and calorie monitoring to help with healthy exercise and weight loss. Tencent: Then we heard that Budi Design also recently won several fashion awards, would like to ask Budi design positioning in the market is like? Lee: Yes, Bodystyle is not only the vice chairman of the Association of underwear units last year won the most consumer favorite of the year, this year is the annual brand value award, that Bodystyle both brand or product positioning is still very accurate . To receive the consumer's favorite. Bodystyle philosophy is: Let sexy at your fingertips. So we always stick to the trend of fashion, sexy quality. For 20-35-year-old women to provide sexy, sophisticated, comfortable underwear products, but also provide a very affordable price. Tencent Fashion: Which as a forerunner in the industry, your future trends in the underwear industry how to treat? General Manager Li: Underwear industry has been in competition, from the beginning of the small workshop mode to the wholesale model, to the present brand, the industry in general to a more competitive direction, but the choice of consumers will be more and more Personalized, at the same time more reasonable price of the product, pay more attention to brand value. This will bring a lot of different effects on product design, product portfolio, channel selection, and brand value creation. Tencent Fashion: What do you think Bodystyle's core competitive advantage in the market? General Manager Lee: Our core competitiveness is our innovation and original design capabilities. Bodystyle has invested tremendous resources in innovation and design. In 2009 we set up a design studio in the UK to bring the latest trends in Europe to China. There are my own Chinese design team, invited are very good underwear designer in China, has served for the Victoria before. In the future, we will stick to our position, insist on our adherence to product quality, and strive to provide consumers with better shopping experience and brand services. Tencent Fashion: That after more than 10 years of development, Bodystyle this brand in the Chinese market how the situation? The next development plan is how? Mr. Li: The country has now developed to more than 300 chain stores, mainly in Shenzhen, Yunnan and key cities in the country. In the next 3 years, we will open more major brand flagship stores in major shopping districts in key cities in China. So that women like us more convenient to experience our products and services. Tencent Fashion: Well, thank you for your busy schedule to accept our interview, we also hope that your company can gain better results in this exhibition! Jacket Fabric,Winter Jacket Fabric,Memory Jacket Fabric,Jacket Fabric For Outdoor DEVON TEXTILE , https://www.devontex.com
