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The aluminum alloy door and window processing shop is widely distributed in the small streets and alleys of the city. It provides hand-made methods for the surrounding consumers to provide processing and installation services for aluminum alloy broken aluminum doors and windows, anti-theft nets and peripheral products. Once because of the distance of one kilometer from the consumer, it is convenient for consumers to customize; it coincides with the aluminum alloy doors and windows, the anti-theft network, the old door and window modification and the anti-theft net initial market demand; and the consumer price preference More, profitable and rapid development.
However, with the rapid development of the Internet and the promotion of mobile and connected living habits, it has a profound impact on society and people's lifestyles, and it will inevitably have a huge impact on the operation of traditional aluminum alloy door and window processing shops.
Market demand is decreasing fast
First of all, the door and window products are customized durable goods. Once consumers install it, it will take several years, and the repeated consumption frequency is low. The range covered by a single aluminum alloy door and window processing shop is basically fixed. Secondly, most aluminum profile door and window processing shops are lacking. Brand awareness, holding a hammer of buying and selling psychology, in order to obtain the profit of a single business as high as possible, usually recommend, use unqualified materials, do not provide after-sales service, poor consumer experience, can not form word of mouth spread, bring more business. As such, the total market demand for its coverage is rapidly decreasing.
Product does not meet demand
With the demand for the old door and window modification and the initial installation of the anti-theft net after the 60s and the older generation is basically saturated, the demand for doors and windows is more concentrated in the new house windows and doors upgraded to broken aluminum doors and windows, second-hand houses, sun room reloading, consumer main shift After 70 and 80, they have strong brand awareness, recognize brand value, and become more rational in their consumption behavior, pursuing fashion and quality. It is no longer just the basic function that requires doors and windows. It starts to pay attention to the visuals and looks good. The touch is better. The opening and contact should have a texture. The sense of smell should be good. The materials must be healthy, environmentally friendly and up to standard. There is also a feeling that it is good, whether it is functional. Feeling, but also a psychological feeling.
Obviously, the products such as product types, product styles, processing techniques, product designs and material materials of traditional aluminum alloy broken aluminum door and window processing shops have become farther and farther away from consumers.
The market is extremely competitive
Doors and windows are customized products. Before the professional aluminum alloy broken bridge aluminum door and window manufacturing enterprises were subject to the high cost of traditional sales channels construction, they could not solve the "last mile problem" and did not form direct competition with traditional aluminum alloy door and window processing shops. But now with the help of Internet tools, products can quickly reach the whole country through online channels. Consumers can easily select a wide variety of door and window products through online channels, and can directly experience the paving effect of door and window products on the Internet. Started to compete with traditional aluminum alloy door and window processing shops to further expand the business space of aluminum alloy processing shops.
If the aluminum alloy door and window processing shop does not actively adapt to the situation, take the initiative to change the business model, and adhere to the traditional business model, as the store cost is getting higher and higher, the competition is becoming more and more fierce, and the business development is getting narrower and narrower. More and more difficult, and ultimately can not escape the fate of the market.
Wan Qiyong, president of Anshangyi, said: An Shangyi is a company formed by Sina and a group of entrepreneurs in the aluminum industry. “Light assets, re-integration, platformâ€, build “O2O e-commerce platformâ€, scientifically integrate the whole industry chain from profile production, system broken aluminum door and window design, sales to door and window design, processing, installation and after-sales service, unified brand Operation, unified quality standards, unified service specifications, and build Internet doors and windows brands.