Foot Locker, a well-known American sports retailer, recently claimed that the “small white shoes†boom is nearing completion. CEO Dick Johnson said: “I think the fashion is cyclical. (Adidas's classic shoes) Superstar and Stan Smith have already It's been a long time and it's time to come to an end... They will continue to sell hot, but it won't be as hot as last year." In 2015, Stan Smith sold more than 8 million pairs, and the cumulative sales volume in the last 40 years reached more than 50 million pairs. In 2016, sales of the Adidas Originals classic series, including Stan Smith and Superstar, increased by 80% year-on-year in the United States. According to the retail tracking data of the market research company NPD Group, Superstar was the best-selling sports shoe in 2016. Its U.S. sales increased sixfold from 2015, and Stan Smith’s sales also increased five-fold, which is also Adidas’s The shoes have won the top spot for best-selling sports shoes for the first time. However, in April 2017, Superstar’s sales increased by only 24% compared to the same period last year, while Stan Smith’s sales decreased by 6.5% year-on-year. Any fashion explosions and trends are outdated, not to mention adidas's two sneakers have been popular for several years. Adidas Adjusts Business to Meet Challenges Despite the sharp slowdown, Superstar is still Adidas' best-selling shoe in the United States in April, and Stan Smith is also ranked in the top five in the best-selling shoes. Adidas is also ready to face the challenges brought about by changing trends. Adidas has consciously adjusted its business to more effectively cater to customers' changing consumer preferences, especially in the United States. The company began to dig out new retro products, including Samba, an indoor soccer shoe from the 1850s, Gazelle sneakers dating back to the 1960 Roman Summer Games, and the Campus sneakers worn by the Beastie Boys in 1992. May King, Adidas’ US executive, claimed in May that the company’s sales growth in the United States reached 36%. Although the original product line Origins series is still the hottest, sales of other lifestyle footwear such as Ultra Boost are also Increased. Adidas other styles of sneakers (including NMD, Tubular and EQT) performed well in April, making up for the decline of Superstar and Stan Smith. In 2016, Adidas footwear sales increased by 83% year-on-year; and in April 2017, footwear sales increased by 99% year-on-year. Matt Powell, NPD Group vice president and sports analyst, said: "Each product has its own life cycle. In the past year, the sales of these two sports shoes have achieved very high growth rates. It is not realistic. It is normal for growth to begin to slow down." Casual Pants,Leisure Trousers,Solid Woven Trousers,Straight Long Leg Pant SHAOXING YINBO IMP&EXP CO.,LTD , https://www.yinbotex.com
