In recent years, the development of the domestic high-end apparel industry is under heavy pressure. With the rapid development of international fast fashion brands and the continuous entry of international luxury brands into the Chinese market, the consumption of Chinese high-end women's clothing brands has been curbed. At the same time, China's high-end women's wear market has the characteristics of low concentration, large market capacity, and significant difference in demand. Under the escalation of consumption, China’s high-end women’s apparel industry will continue to be transformed and upgraded without delay. Click to know immediately about cashmere sweater agent Under the general unfavorable operating environment of the traditional women's apparel industry, 9 companies listed on the Women's Watches: Taiping Bird, Qi Laitier, Latitude, Gesri, Anzheng, Caesar Culture, La Chapelle, Vignace, and Baoguo International. Or, women’s listed companies in the main business of women’s clothing business 2016 submitted different transcripts, but whether they are online or offline layout adjustments, or the expansion of sub-brands to the market, or they have embarked on cross-border, transition, etc. The roads are all seeking new development paths. Overall revenue performance is mixed with good performance According to the annual report data, the top few growth rates in 2016 year-on-year revenues were as follows: Ge Lisi realized revenue of 1.13 billion yuan, an increase of 35.5% year-on-year; Lei Laier realized revenue of 1.599 billion yuan, a year-on-year increase of 24.5. %; Lanzi shares achieved revenue of 1.368 billion yuan, an increase of 19.53%; Baoguo international revenue of 1.846 billion yuan, an increase of 15.8%; La Chapelle achieved revenue of 10.232 billion yuan, an increase of 12.5%. The year-on-year growth of the operating income of the above five women's listed companies has achieved good results in double digits, in which Lachabel's operating income has exceeded the 10 billion yuan mark. Of course, there are also companies with unsatisfactory revenue. In 2016, Caesars' operating income was 520 million yuan, a year-on-year decrease of 17.8%. Vignes' operating income was 744 million yuan, a year-on-year decrease of 9.71%. The turnover of Anzheng Fashion's first annual report in 2016 was 1.21 billion yuan, a year-on-year decrease of 1.5%. People have to lament the fierce competition in the traditional womenswear industry in the transition period. Click to learn about cashmere sweater production The overall performance of the mid-to-high end womenswear industry was weak in 2016, but since the fourth quarter, terminal sales have shown signs of recovery, effectively stimulating the overall revenue of listed women's apparel companies. According to Shi Hongmei, an analyst at Orient Securities, the recovery of mid-to-high-end women's clothing sales is expected to be more clearly verified in 2017 when the trend of recovery and stabilization of the current economic environment, gradual recovery of anti-corruption effects, and gradual restoration of consumer confidence begin. Different from the overall trend of revenue, some companies’ net profit declined year-on-year. Among them, La Chapelle performed most prominently. Among various women's listed companies, La Chapelle's operating revenue in 2016 not only exceeded 10 billion yuan, but also the total number of stores is the highest, reaching 8,007 with a large market share. However, its net profit in 2016 had its first decline since its listing. Profit attributable to shareholders was 532 million yuan, a year-on-year decrease of 13.5%. In 2016, LaSalle Bell increased its number of stores by 1,014, and in addition to increasing sales expenses and administrative costs, it also increased the pressure on rental costs. As a traditional clothing brand, La Chapelle expects a diversified approach to break the performance bottleneck, but there are still many uncertainties as to how the effect will be. There are also Peacebirds that produce similar answers. The annual report shows that in 2016, the net profit attributed to the owner of the parent company was 430 million yuan, a decrease of 20.22% year-on-year. Taiping bird said that the decline in net profit was mainly due to factors such as the impact of the macro economy and slowdown in the industry, changes in retail channels, and poor sales of PEACEBIRD brand. Of course, in 2016, there are also companies that have turned losses into profits. Baoguo International, which owns brands such as Ports, Ports 1961, and Ports Pure, had a net profit of 0.44 billion yuan in 2016, achieving profitability. In the annual report, the reason is attributed to "because of the recovery of the overall luxury fashion environment, as well as the adjustment of the Group's distribution strategy and cost control." It can be seen that under the favorable conditions in which high-end women's clothing continues to pick up, adjusting the industrial layout to the most reasonable and optimized is the magic weapon for winning the company. Click to know how to customize cashmere sweater Online and offline distribution ratios are learned Lanzi shares have a brilliant performance in net profit growth. According to the annual report, the net profit attributable to the shareholders of the listed company in 2016 was 164 million yuan, an increase of 120.28% over the previous year. For the main reason for the growth of performance, Langzi said that in order to break the bottleneck in the online development of mid-to-high-end fashion women's apparel business, the company continued to increase its efforts in destocking and adjusted the product structure for online sales, adding lines. The sales of new products were synchronized with the sales of offline Olai shops and factory stores, the same price as the same models, and the inventory structure was further optimized. The proportion of goods in off-season goods was significantly reduced. In 2016, the Company's direct business remained stable, and the sales performance of its distribution business declined significantly, which adversely affected the increase in sales of women's clothing. Langzi shares strengthen the benefits of self-operated stores, and timely stop and adjust the shops that have poor continuous returns. At the same time, new stores were opened in response to the company's market potential for different brands in different cities across the country. In 2016, the company opened 36 new stores, including 22 Rhein-brand stores and 41 closed stores, of which more than 60% were loss-making stores. The first annual report of the Taiping bird, shopping malls and online sales channels are showing an upward trend year by year. Last year, there were 1,206 shopping centers in Taiping Bird, a net increase of 38% from the previous year, and sales increased from 888 million yuan in 2013 to 2.47 billion yuan, with an average compound annual growth rate of 40.64%. In 2016, Taiping also actively developed e-commerce channels, rationally adjusted the proportion of new products and special contributions for e-commerce, and promoted sales of old products. Its online business sales increased from 696 million yuan in 2014 to 1.598 billion yuan, which was a year-on-year increase. 44%, the compound annual growth rate of 51.6%, only 2016 "Double 11" the same day, its online retail sales is close to 615 million yuan. The growth of Lentile's operating revenue in 2016 mainly came from the expansion of physical stores and the increase in e-commerce revenue. At the end of 2016, the total number of ç‚ Lairier stores reached 592, an increase of 10.2% year-on-year, of which sales generated by direct-operated retail outlets accounted for 85.02% of the company's total operating revenue. At the same time, the operating revenue of the company's e-commerce platforms such as Tmall Mall, Weipinhui, and Dangdang.com reached RMB 111 million, an increase of 9.43% year-on-year. It can be seen that while online has become an important “battlefield†that cannot be overlooked for mid-to-high-end women’s wear brands, it will gradually occupy a higher proportion in sales. However, if the traditional listed women's clothing companies want to obtain good returns, they must first adjust the layout of offline stores reasonably, and increase or decrease the store's potential in response to market demand. Click to know immediately about cashmere sweater agent Beyond multi-brand or play cross-border operations In addition to the active adjustments in their own businesses, mid-to-high-end women's clothing companies have started to move forward to create a fashion group in search of new growth points. In particular, the multi-brand strategy has become the most popular means for many companies to deploy the big fashion industry. For example, Vignas promotes Yunjin’s luxury brand strategy and acquires the Teenie Weenie brand, actively developing a multi-brand strategy. In addition to ELLASAY and the online brand With Song, in addition to ELLASAY, online music companies have gradually introduced differently positioned luxury brands in Germany, the United States, and France in recent years. At the same time, they have strengthened online penetration and purchased e-commerce companies to operate 75% of the shares of Bingqiu.com. However, the annual report shows that the company still focuses on its main business operations. With its innovative model, effective store retailing and supplier management, it has strengthened the integration of industrial chain resources and continued to tap into the connotative growth of its business. However, more companies appear to be expanding or shifting their focus beyond the main business. Among them, increasing the children's clothing business has become a means by which many companies save their vitality and make up for the performance of their main brands. The annual report shows that although sales of PEACEBIRD women's core brand failed to result in a drop in net profit, their newly established brand sales all achieved significant growth. In March 2016, Taiping Bird invested in Ningbo Taiping Bird Yueshang Children's Wear Co., Ltd. to support the independence and development of the MiniPeace children's wear brand. By the end of 2016, the company had 635 children's clothing stores, a net increase of 194 from the end of the previous year. In 2016, it achieved an operating income of 516 million yuan, an increase of 65.91% over the previous year, and achieved a gross profit of 277 million yuan, an increase of 63.41% over the previous year. The rapid growth of children’s clothing performance ensures the stability of the company’s overall profitability. Click to learn about cashmere sweater production In addition to the women's brands owned and represented by the company, Langzi is involved in the baby and medical beauty business. In 2016, the company's operating income increased year-on-year, and the main contribution came from these two businesses. The Korean brand Akabang, which was acquired in 2014, had an operating income of 290 million yuan, accounting for 21.5% of the group's revenue. In contrast, the operating income of the main women's clothing segment decreased by 14.5% year-on-year in 2016. Caesar’s culture has become the “most unprofessional†women’s wear enterprise. In 2016, the apparel industry’s share of the company’s total operating revenue has dropped from 74.91% in 2015 to 27.3%, and the Internet has been transformed into a global entertainment industry. Want to learn more about cashmere sweater: accessible Pay attention to WeChat public number "Cashmere sweater industry platform" to learn more about cashmere sweater information Thermal Socks,Women Thermal Socks,Thermal Socks With Rib,Men'S Thermal Socks Jingjiang Pingdong Import&Export Co.,Ltd , https://www.jingjiangsocks.com
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