Gap mainland's first independent baby clothing store will open to hear what Gap said

On September 30th, Gap's first independent baby and children's clothing store in mainland China will open its doors in West Lake Yintai. The babyGap store is approximately 90 square meters in size and will be designed by the US team to provide the newest and most up-to-date baby clothes every 2-3 weeks. These babyGap series are based on developed international standards. The non-flammable pajamas fabric, the anti-slip grip design of the shoes and socks, the reinforced anti-shedding buckle and the soft zipper sticker design also reflect the babygap's emphasis on the details.

It is worth noting that, in design, the store combines the nursery and the fitting room into one. At the same time, it used the same new display furniture as Gap Nanjing West Road No. 863, the largest flagship store in mainland China. According to the Gap side, there will be a children's play area in the store.

Gap Nanjing Gapa Nanjing Road 863

“Baby wear is a very important category in the Gap Group and is popular among consumers all over the world. It is a reasonable business decision for us to open a separate store for baby and children's wear.” Gap officials told reporters. The data shows that Gap's baby products are still very popular among consumers. Gap is the No. 1 in the sales volume of Tmall Super Brand Day Tongying, and ranked third among the children's products in the 2016 Double Eleven event.

After all, China has fully liberalized its second-child policy, and China's children's wear market is welcoming a period of rapid development. At the same time, due to the high frequency of children's clothing updates, there is a rigid demand in household consumption. In addition, most of the young parents who have entered the peak of childbirth are the only children born after the 1980s. They are generally well-educated, have higher requirements for quality of life, and pay more attention to the concept of parenting for prenatal and postnatal care. Further enlargement and promote the realization of consumer demand for baby goods.

It is estimated that by 2018, the size of the children's wear market is expected to reach 194.1 billion yuan, and this figure was only about 116.4 billion yuan in 2013. In 2010-2016, China's children's wear market maintained a compound annual growth rate of 9.5%, which is the most stable sub-sector in the apparel industry.

As for why the first independent baby clothes store was settled in Hangzhou West Lake Yintai, Gap said: "Hangzhou's wealth index and lifestyle make us see great investment potential. At the same time, Hangzhou West Lake Yintai is the best mall in Hangzhou. One of the best location and stable passenger flow, and one floor is specially designed for babies and children, providing a number of excellent brands and services to attract consumers. This shows that when consumers need to buy baby products or services I will choose to go to this mall to meet their needs." In the future, Gap said that it will continue to provide consumers with excellent products and create a seamless online and offline shopping experience.

Enter the Gap (Gap) Brand Center