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Clothing e-commerce brand Vanc Eslite (VANCL) has officially announced its entry into the sportswear market. On the 10th, the company revealed that its first range of sports products will focus on World Cup-themed T-shirts, tennis skirts, and shorts. The brand plans to launch a broader line of outdoor sports products this September, aiming for a large-scale market entry throughout the month.
In recent years, with the growing popularity of outdoor activities like camping, fishing, and hiking, related apparel and equipment have become a new hotspot for retailers. Industry experts predict that China's "big outdoor" market is on a steady upward trajectory, with the sector expected to reach over 10 billion yuan in value in the coming years.
According to data from Zhengwang Consulting, clothing remains the top category in online shopping. Meanwhile, the outdoor sports market accounts for more than 30% of online apparel sales. By entering the outdoor sports market during the World Cup season, VANCL is seen as making a strategic move to expand its product portfolio, potentially challenging established international brands like Columbia.
China is the world's largest producer of outdoor sporting goods, with 60% of global backpacks, hiking shoes, and outdoor clothing sourced from the country. However, many domestic companies still struggle with low-level fabric research and a lack of design talent, often limited to OEM production and earning minimal profit through labor-intensive manufacturing. This shift by VANCL could signal a step toward greater innovation and brand differentiation in the competitive outdoor market.
It adopts an advanced and powerful firepower system to instantly ignite and heat quickly, allowing the ingredients to lock in their deliciousness in a short time, leaving them charred on the outside and tender on the inside, making it unstoppably delicious.
Made of high-quality stainless steel, it not only has a stylish appearance, but also has excellent corrosion resistance and durability, making it able to handle harsh outdoor environments with ease. The multi-functional cooking space can meet your various barbecue ideas, whether it is large pieces of meat, seafood or vegetables, it can be easily handled, making your barbecue menu richer and more diverse.