Another name Shielding mesh
Materials: Copper wire
Property: Non-magnetic, wear resistant, sound insulation, filter electron beam
Specification: 2mesh~120mesh. Width: 0.762~2m
Weave: plain weave, twill weave.
Application: Filtration all kinds of particles, powder, porcelain clay, glass, wall sound insulation, electronic display.
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Red Copper Mesh
The CCTV 2010 Asian Games advertising resource briefing held in Beijing recently sparked significant interest. A large portion of the sponsors were local Guangdong companies, which demonstrated strong performance in this competitive advertising landscape. Notable brands such as Wong Lo Kat, Samsung, TCL, GAC Toyota, and 361° signed with CCTV, while Cardin Road also joined as a key sponsor, focusing its Asian operations on the event.
As the dust from the South African World Cup settled, the countdown to the Guangzhou Asian Games began, reigniting the fierce competition in sports marketing. In the “Asian Games Angels†– the 2010 Guangzhou Asian Games etiquette volunteer selection contest, a prominent figure from a well-known casual wear brand, CARDANRO (Cardin Road), was featured. The brand became a major sponsor for the event, further boosting its visibility.
**Cardin Road Shines in the Spotlight**
As a leading multi-brand apparel company in China, Cardin Road has built its success on a deep understanding of consumer needs and a fast supply chain system. It focuses on casual wear, implementing a high-standard brand strategy that emphasizes innovation and quality.
A special cultural event, “Kadanlu Asian Games Angels – Guangzhou 2010 Asian Games Etiquette Volunteer Selection Competition,†was organized by the Guangzhou Asian Games Organizing Committee, Guangdong Satellite Television, and Cardin Road. The brand secured full sponsorship of the event, which aimed to select 600 ceremonial volunteers across the country. During the signing ceremony, Cardin Road’s chairman, Sun Xiaofei, revealed that the sponsorship value would exceed 80 million yuan.
Cardin Road had long targeted the Asian Games as a strategic opportunity. After becoming a supplier for the event, it upgraded to a full sponsor, providing sports and casual clothing during the preparations and matches. This partnership marked a significant step forward in the company’s international expansion.
At the signing ceremony, Sun Xiaofei emphasized that the sponsorship was not only a business decision but also an opportunity to create a brand miracle. As the Asian Games approached, the “Asian Angels†event gained widespread public attention, enhancing both brand awareness and business potential for Cardin Road.
The event, launched in late May of the previous year and spanning two years, took place in ten major cities nationwide. With a mix of ground, TV, and online selections, the contest focused on promoting etiquette and culture. Cardin Road also led promotional teams and invited celebrities to support the campaign, ensuring the event reached a wide audience.
**Orders Double, Store Performance Soars**
With the “Asian Angels†becoming a symbol of fashion, vitality, and youth, Cardin Road saw impressive results. Orders for autumn and winter seasons in 2010 doubled compared to the same period last year. This success highlighted the effectiveness of the brand’s Asian strategy, which aimed to break away from monotonous styles, attract new consumers, and expand market share.
The event also helped Cardin Road improve its brand image among partners, enhance internal management, and implement differentiated marketing strategies. As a result, single-store sales improved significantly, and the brand became a powerful platform for promoting sportsmanship and etiquette.
Zou Zhaoyi, General Manager of Guangdong Cardin Road Garments Co., Ltd., stated that the brand has always focused on showcasing the vibrant, active, and healthy lifestyle of Chinese youth. He believed that the Asian Games provided the perfect stage for the brand to align with the spirit of the event, using the power of sports to influence people’s values and consumption habits.
According to Zou, Cardin Road is highly compatible with the core values of the Asian Games, as both emphasize breaking through and pursuing excellence. The brand targets young people who are passionate about sports, individuality, and progress. By sponsoring the Asian Games, Cardin Road not only showcased its fashion and dynamic elements but also infused fresh energy into its identity, making it more innovative and appealing to a broader audience.