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With the growing awareness of mainland consumers toward domestic clothing brands, combined with the evolving trends in both international and domestic garment trade, as well as the unique competitive advantages of Philippine-based apparel, the senior leadership of the enterprise group made a bold decision to bring the globally popular outlet model—brand value discount stores—to the mainland. In Hangzhou, China, they established the domestic franchise headquarters of Philippine Apparel: Philippine Costumes (Hangzhou) Co., Ltd. Leveraging its international background, advanced management system, and an innovative marketing team that stays ahead of fashion trends, the company has successfully partnered with thousands of garment factories across mainland China. This collaboration has led to the creation of the largest apparel logistics platform in Asia, while also introducing the successful discount retail model from Europe and the U.S. into the Chinese market, positioning itself as a new "landmark" in the apparel industry.
Based in Hangzhou—a city known as a rising hub for fashion and manufacturing—the headquarters benefits from favorable location, cost efficiency, and brand recognition. With years of experience in the discount apparel sector, the company has developed a deep understanding of the market. The brand’s discount model was built by a strong, elite team, and supported by the region's favorable climate, geography, and vibrant consumer demand. This combination has given the company great confidence and enthusiasm for its future growth in the Chinese market.