2012 top ten women's brand rankings: "Langzi" tops the list

In 2012, with the advantage of rapid expansion and development of men's wear brand enterprises, and rapidly occupying an important position in the apparel industry, major women's wear brands are not to be outdone. No matter whether they are designing or marketing strategies, they have done a good job.

   TOP1. Long position

Analyze the point of view: leveraging the capital market to create a new pattern of high-end women's clothing market.

1. Market Performance: A marketing survey conducted by the China National Business Information Center on 100 key large-scale retail enterprises across the country revealed that “Langzi” ranked among the top ten surveyed objects of 300 women's brands; it was Beijing for 5 consecutive years. The Business Information Consulting Center was included in the Top Ten Women's Clothing Industry in Beijing.

2. Marketing channels: The effective management of marketing channels is one of the core competitiveness of apparel companies, especially for high-end women's brands, the channels are extremely important strategic resources. According to the data in the Longitus prospectus, there are currently 308 high-end sales terminals in Longitudinal, which are located in large domestic high-end shopping malls. Among the 109 Jinding Department Stores promulgated by the Ministry of Commerce, there are 54 sales outlets in Langzi, including Beijing Set Mall, Shanghai Orient Shopping Center, Nanjing Golden Eagle International Shopping Center and Wuhan Plaza.

TOP2. Exceptions

Analytical perspective: The perfect combination of contemporary culture and art and lifestyle, with the exception of exceptions.

1. Market Performance: 6 years ago, the annual sales of single stores surpassed 10 million yuan, and the longest-lived Chinese original designer brand, the first Chinese brand to win the honor and respect in the French fashion industry, and shed 2000 square meters with Hermès. Meter shop......

2. Marketing Channels: With the closure of well-known private bookstores in China, the prospects of physical bookstores cast a heavy shadow. But just recently, Fangshang, a new type of bookstore in Guangzhou that had coffee, aesthetic life, costumes, and galleries, had been stunned by the industry for two months. This 2,000-square-meter large bookstore, opened for two days, has a turnover of 300,000 yuan and a daily flow of up to 10,000 people.

"The exceptional brand connotation is an interpretation of the consumer culture of consumption," said Du Yuzhou, president of the China Garment Association. This is a representative of the Chinese original culture that drives brand development. Du Yuzhou said this at the opening of the "Fangsuo" shop, an exclusive new aesthetic space in Taikoo Hui, Guangzhou. Now friends from the industrial world and even the art world have begun to select books here. This is the result of the cooperation with the Taiwan Eslite Bookstore.

TOP3. Lady House

Analyze the point of view: Personal interpretation of the soul and the essence, ladies house, the development of the road "no lady."

1. Market performance: There are 671 stores in 830 stores across the country. Girls who often go shopping will find that “natural elements” and “beauty house bedding” are in addition to the unique beauty of the “girl house”. They are also entering their lives with irresistible charm. Although, they are not the same styles and categories, but also emitting a clear brand identification and create a strong brand culture atmosphere, can not but people.

2. Marketing channels: The lady's house's founder, employee, and consumer who brings up the ladies' house, without exception, will mention one point: The clothes of the ladies' house are mixed in a pile of clothes and can be identified at a glance. Unique, classic, fusion fashion, created a lady house personality products, but also created a lady house personality culture. And personality is the soul and essence of the fashion industry, so the success of the ladies housing is not surprising.

TOP4. Goliath

Analyze the point of view: "international vision" to achieve a truly "internationalization."

1. Market Performance: So far, the market share of Gloria has been rising in all major cities in the country. Combining with major domestic famous department store systems and fashion SHOPPINGMALL, and long-term stable and pleasant cooperation with powerful franchisees, the influence of Gloria brand has spread to all of China and the world. In Belgium, Egypt, Singapore, Indonesia and other places in succession opened the Gloria brand image shop.

2. Marketing Channel: With the global discovery as the core of the brand, Gloria is the first to go abroad to integrate the world trend with the culture of various regions to create a women's fashion brand with both stylish and fashionable styles. The global tour lasting 10 years has covered more than 20 footprints. The country continues to explore and adopt the spirit of discovery. Its forward-looking vision continuously discovers the beauty of the world and the beauty of the shared worldview for Chinese female consumers. Gloria not only brings together global fashion, but also The fashion brand extends to a unique and colorful fashion symbol.

TOP5. Pacific bird

Analytical point of view: E-commerce is a double-edged sword, Taiping bird women's clothing, old brand, new life machine.

1. Market performance: At present, Taiping Bird owns more than 300 self-operated shops nationwide and more than 1,700 franchised stores, including more than 40 large-scale flagship stores. Taiping bird once opened six stores in one of the most prosperous Tianyi Squares in Ningbo in one year. Some people think that this is a marketing event planned by Taiping Bird, but in fact this is just the normal layout of Taiping Bird. In the end, the number of such intensive extension stores did not affect single-store performance. As a result, all six stores were profitable, and the best-selling single store had annual sales of more than 20 million yuan. So far, Tianyi Square has nine Pacific bird stores.

2, marketing channels: Taiping bird brand from the shirt, dress, professional equipment started, experienced the development of casual men's, the creation of fashion women's and other major stages. Today, Taiping Bird has covered women's fashion collections (Collection, Jeans, Trendy's three product lines), Ladies-style women's clothing, fashion men's clothing (including two product lines), Pagani (HP) men's clothing, and Baysburg men's wear. sales platform.

In 2010, Taiping’s e-commerce completed sales of 5168, but e-commerce is a double-edged sword. While enterprises are delighted with sales, they should be rationally aware of the inevitable harm to offline products. Therefore, they are using When e-commerce platform, it should be clear that the online and offline product positioning price range, avoid the same type of competition, comparison, in order to expand the e-commerce platform, to avoid damage to offline products.

TOP6. Qiushuiyiren

Analyze the point of view: the combination of online and offline, dual swords together, potential invincible.

1. Market performance: In March 2010, the number of stores in Qiushuiyiren reached more than 1,500 stores; in 2010, the full-return model was successfully promoted, and the performance of the store was well-flushed. In early 2011, it successfully entered the Tmall (formerly Taobao Mall). From offline to online, the store's flagship store and offline store jointly create a women's brand that integrates fashion and ladies.

2. Marketing channels: Based on market experience and scientific and prudent investigation and deliberation, the Qiushui Yiren brand decided to “develop the counters with the development of the ground floor, drive the surrounding stores with large stores, open up large stores with old customers, and manage the operating costs to quality stores in prefecture-level cities. The brand new marketing road surrounding more county-level shops was radiated, and the image rectification and management improvement of the shops of outlets with poor brand image, small area, and weak single-store sales capability were strengthened. With one hand, we will expand and upgrade one-handedly, and we will increase the number of people through the expansion and upgrade the quality of our products to fully increase the market share of Qiushuiyiren brand.

After constant adjustment and promotion, the Qiushui Yiren brand adhered to the company-channel-terminal trinity of learning and development ideas and achieved good results. In this way, we have created our own set of distinctive marketing models that are: "scientific ordering and deployment of goods, professional display and promotion of merchandise, supervision and service of point-to-place assistance, and integration of business schools as a whole." Four-in-one terminal efficient marketing new model." The Qiushui Yiren brand not only enhances the confidence of the majority of terminal franchisees, but also more importantly solves the problems of unmanned management and management.

TOP7. Masfil

Analyze the point of view: design into strengths, improve the terminal sales, women's brand Masi Feier on the road.

1. Market performance: “Marisfrolg” has set up counters in high-end shopping malls in major and medium-sized cities in China. There are more than 300 specialty stores and 2100 employees serving them. Each year, it sells more than 500,000 high-end fashions and has nearly one billion yuan in sales.

2. Marketing channels: Masfil insists that fashions bought by consumers are not devalued. With constant improvement of quality and service, customers are given preferential value, and the pursuit of brand and integrity.

Masfil is not only selling clothes, but a brand of a culture, a kind of beauty and dignity. Therefore, in the entire sales process, Masfil sold to the customer satisfaction, dignity and beauty.

TOP8. Shulang

Analyze the point of view: Many brands go hand in hand, and the "Shulang model" goes to the country.

1. Market performance: At present, the three major brands of Shulang, Midosuji, and GOGIRL have established more than 800 stores, breaking the industry barrier of “Southern brands but rivers but northern brands but Jiang” and formed a modern marketing covering the whole country. The network system, and in a number of shopping malls across the country set a record for women's sales for many years in a row, to highlight the achievements of becoming a benchmarking company in the apparel industry.

2. Marketing channels: 2011 was a good year for Shulang people.

In March 2011, Shu Lang shocked CHIC2011 with the theme of “tube”. He not only actively and innovatively adjusted the product display model, but also implemented the concept of “low-carbon environmental protection” to the end and adopted recycled environmental protection decorative materials ingenuity.

In August of the same year, Shulang Yantai District's large-scale specialty store "Today's Garden Shop" officially opened. In addition to the company's Shu Lang, Meizhiteng and GOGIRL brands, the three new brands - masterpieces, drunks and GOGIRLKIDS were officially opened. With a brand new brand positioning to meet different consumer groups, in order to expand the brand's overall market share, and gradually establish a sound brand system.

TOP9. Yinger

Analyze the point of view: The transformation of a single brand into a multi-brand operation will increase its momentum and be irresistible.

1. Market performance: Yinger Group has built a retail network of more than 1,000 brand stores with shops in SHOPPINGMALL and boutique shopping districts in China's first- and second-tier cities, and has set up nearly one hundred shops for directly-owned jurisdictions across the country. Vertically managed offices. In 2012, the B2C official website will be established to bring convenience and surprises for online shopping experience to urban women with international popular operating models.

2. Marketing channels: Yinger Fashion Group has continuously explored the spirit of continuous innovation for many years. Through the mode of operation, it has carried out a large number of explorations through the upgrading and transformation of the traditional clothing industry, which has effectively promoted the innovation of the industry development model, extending from clothing to the entire industry chain. The transformation of the fashion boutique group. And will enter the international market through the new brand operation mode, to achieve zero breakthrough in China's women's international high-end market, for China's clothing in the luxury market gathered in the international market to seek room for development.

TOP10. South commoner

Analysis point of view: layout the world, strengthen the channel, Jiangnan commoner, trafficking is a way of life.

1. Market Performance: As early as 2003, Jiangnan Puyi has 400 branches in China. In 2005, Jiangnan Puyi established the first overseas shop in Moscow. Afterwards, the company continued to expand overseas and in Tokyo (2006), Hong Kong (2006), Singapore (2007), Canada (2007), Bangkok (2007), Georgia (2009), Barcelona (2009), Seoul (2009), New York (2010) established a new store. Today, Jiangnan Buyi owns 600 stores around the world, most of which are concentrated in China.

2, marketing channels: To sum up the biggest success of Jiangnan commoner, than it dared to open stores in the world. Although the stores are spread all over the world, all foreign flagship stores will simultaneously sell the same theme series of goods as those in China, as Jiangnan Buyi Brand, which has highlighted product design concepts and enhanced brand interest characteristics, although it is already in New York, Tokyo, France, and others. The important international fashion regions have demonstrated their brand and product value, but at the same time they hope to continue to gain the recognition and friendly help of these regional consumer groups.