Tianlun Tian launches polar dream to create outdoor industry interactive platform

On July 26th, the 2012 Asian Outdoor Exhibition was grandly opened at the Nanjing International Expo Center. Tianlun Tian, ​​a leader in outdoor products in China, made a high profile appearance and officially launched the Polar Dream Program with the help of this industry event. This marks the spirit of Tianlun Outdoor's professional branding. Strengthened and sublimated.

Mr. Xu Zhiqiang, Chairman of Fuxin Tianluntian (Fujian) Outdoor Sports Goods Co., Ltd., Mr. Xu Tengda, General Manager of Tianlun Tian, ​​Mr. Xu Haitao, Deputy General Manager of Tianlun Tian, ​​Mr. Fan Yu, Deputy General Manager of Tianlun Tian, ​​and Hou Yibin, Editor-in-Chief of NetEase Travel Channel Ms. Yuan Ru, Lady Pioneer of China’s North and South Pole Adventures, Mr. Hua Ding, the first person on foot in China, Mr. Heili, a well-known Chinese outdoor photographer, Mr. Wang Qiang, the captain of the mountaineering team at Tsinghua University, and dealers from across the country and more than ten media The reporter was invited to attend this launching ceremony to witness the historic event of the Tianluntian brand.

Tianlun Tian launches polar dreams plan and releases brand new strategy

Tianlun Dream Launching Ceremony At the beginning of the ceremony, Mr. Xu Tengda, general manager of Tianlun Tian, ​​published his polar dream declaration with enthusiasm. Xu Tengda said that through three years of domestic market operation, Tianlun Tian has made remarkable achievements both in product development, channel construction, and brand building. In the next three years, Tianlun will continue its efforts to create a leading brand for outdoor products in China.

“Today, the launching ceremony of the Polar Dreams here is the first step for us. The Tianlun Polar Magic Dream is a large-scale brand project and is a large-scale brand project launched by Tianlun Tian to promote its own brand development. She will become Around the promotion of Tianlun Tian brand building and the establishment of an interactive platform centered on promoting the development of China's outdoor sports, it has formed effective interaction and communication with outdoor sports enthusiasts across the country, said Xu Tengda.

According to reports, the Tianlun Dream Program aims to demonstrate the brand new spirit of “going straight ahead” through explorations in the polar regions such as the North Pole and Everest. It calls on everyone to find their own life coordinates and to fight for it. On the other hand, Tianlun Tian attempted to transform polar and harsh environments into Tianlun Polar-equipped laboratories to carry out polar equipment innovations to promote the development of outdoor equipment.

Opened NetEase Outdoor Channel to Create an Interactive Platform for Outdoor Industry

While launching the Polar Dream, Tianlun Day’s signing of the NetEase Outdoor Channel has also become the focus of the entire show. According to reports, after NetEase had communicated with Tianlun Month for several months, NetEase decided to join hands with Tianlun Tian to create professional outdoor channels after systematic and comprehensive investigation of Tianlun days.

“Tian Lun Tian, ​​as a leading brand in the domestic outdoor products industry, closely matches the audience of Netease. By then, the channel can update the most advanced outdoor industry information, and also open news, forums, micro-blogs, videos and other plates to attract the majority of people. Outdoor friends love to participate in the interaction.” Hou Yibin, editor of Netease Travel Channel, told reporters.

Sun Teng-day general manager Xu Tengda also said that they invested heavily in cooperation with Netease, opened outdoor channels, the purpose is to make the domestic outdoor industry to spread an interactive platform. At the same time, this is also an important part of the Tianlun Dream Program. She will promote the sharing of polar dreams from the perspective of communication and interaction. This is a very meaningful event for Tianlun Tian itself and the entire outdoor industry. It is also Tianlun Tian's due responsibility to the Chinese outdoor industry.

People in the industry believe that in the era of online new media, the intensified market competition makes people's thinking more active, and the mutual penetration between industries and brands has become commonplace. At the start of the dream of Tianlun Polar Power, the combination of the two will not only effectively integrate the advantageous resources of both parties and achieve the brand effect of 1+1>2, but also effectively promote the smooth implementation of Tianlun Tianji’s dream activities.