For some men who want to make up, it may be a stress to go into the cosmetics counter to buy cosmetics. The good news is that Chanel is about to launch the new men's cosmetics line Boy de Chanel, which will first land in South Korea on September 1st, in the Chanel official online line in November, and will be available in the Chanel store in January next year.

Male consumers are increasingly becoming an indispensable group in the cosmetics market. According to Stastata, the global male beauty market is expected to reach $29.14 billion in 2024, and South Korea is the fastest growing country in the global cosmetics market. The development speed of China's skin care and cosmetics market is also accelerating. According to Euromonitor's data, the average annual growth rate of retail sales of men's skin care products and cosmetics market in China from 2016 to 2019 will reach 13.5%, much higher than the global average. 5.8%

According to the Women's Daily, Chanel's men's cosmetics series Boy de Chanel will include liquid foundation, eyebrow pencil and lip balm. Among them, liquid foundation and eyebrow pencil are available in four colors. Lip balm is a colorless moisturizing lip balm. It has a matte effect after application.

Chanel has previously launched a men's handbag and a neutral fragrance called Boy. The men's cosmetics launched this time is an expansion of the brand men's collection.

According to fashion media The Cut, the “Boy” in the Boy de Chanel series does not mean men in gender, but from a man named Boy Capel, who is the lover of the brand founder Coco Chanel. The latter's inspiration is muse.

The Chanel Group wrote in its press release that Chanel reaffirmed a constant notion that beauty is not related to gender, but rather to style, by creating a new line of men's cosmetics.

“Just like Coco Chanel borrowed the elements from the men’s wardrobe to design women’s clothing, Chanel also took inspiration from the female world and defined a new personal aesthetic for men,” wrote the Chanel Group’s news bulletin, “Whether it’s Lines, colors, attitudes or gestures, these elements are not divided into feminine and masculine, only style can define what we want to be."

Chanel is not the first brand to introduce men's cosmetics, and Tom Ford launched men's cosmetics in 2013. In addition, male beauty bloggers James Charles and Manny Mua have served as the first male spokesperson for the cosmetics brands CoverGirl and Maybelline, while brands such as MAC and Milk Makeup have released advertisements targeting males.

Chanel's forthcoming news on men's cosmetics has caused widespread discussion on various social media. Under the photo of Chanel's new men's cosmetics released by Instagram beauty account FYI Beauty, many users commented that they hope that more and more companies will also introduce men's cosmetics. But some users don't think this is a good idea and write, "I am wondering why cosmetics should also be classified according to gender."

“Although I think big brands like Chanel are great for bringing the concept of men’s cosmetics to the public, but personally, I want cosmetics to be gender-neutral.” Jake Jamie, a famous British beauty blogger Said to the fashion magazine Cosmopolitan.

Jake Jamie thinks the concept of "men's eyebrow pencil" is very strange, because the ordinary eyebrow pencil is originally available to both men and women. “I just hope that we can live in a world where there is no gender restriction,” he added.

Despite this, Jake Jamie admits that many men don't use cosmetics as much as he does, so the appearance of men's cosmetics will make them more emboldened when buying cosmetics, rather than being shy because they think cosmetics are exclusive to women.

Jake Jamie made an idea for the brand. “Rather than launching a cosmetics for men, it’s better to launch a line of cosmetics for all genders, and at the same time use male and female models to market the products,” he said.