Xu Sandu, the master of "Soldier Assault", has won the hearts of the audience with his simple and honest image and the eternal spirit of not giving up and not abandoning. During the Spring Festival, I have passed this series again, and I have a new understanding and understanding of Xu Sanduo. Combining the nature of his marketing work, Lenovo will look at the characters in this drama and find that he is a self-marketing expert. If the reader does not believe, take a look at the following three self-marketing strategies.

Xu Sanduo's SWOT Analysis and Application

Xu Sandu has not received training and education in marketing, and does not know what SWOT analysis is. However, in the process of self-marketing, they can clearly understand their strengths and weaknesses, know the strengths and weaknesses, and know their own opportunities, know and be good at seizing opportunities, and achieve the marketing goals of successful soldiers. His profound knowledge of self-knowledge is similar to SWOT analysis.

Advantage

Good at running, faster than the average person (at home, often chased by the mountains to run and practice). This made him choose to enter the steel seven company, so that the later old A laid the foundation of confidence, and he was one of the important reasons for not staying in the head of the team to be a correspondent, but to enter the training team.

The image is honest and honest, and it is easy to gain the trust of others. The recruiting platoon leader (Steel Seventh squad leader) Shi Jin, the base five old horse squad leader, the old A squad leader Yuan Lang and other related personnel have become his irons, trusting him and caring for him. So at first he was very sorry for his seven-year commander and his deputy squad leader Wu Liuyi, who was later captured by his advantage and became a close comrade. In order to rescue the illegal financing of Xu Laojiao, Xu Sandu realized the speed and proportion of risk-free mortgage loans, and this advantage was fully exerted. Imagine that with his monthly income of several hundred yuan, the Lions open their mouths and borrow 100,000 yuan from the troops. The ability to repay can be imagined. This does not mean that a company with millions of assets will borrow one billion yuan. I am afraid that no bank or consortium will be stupid enough to lend him. However, more than three have done!

Good memory, although I have not read a few books, but he knows that his memory is good. So in his spare time, he took a set of military terminology in case he needed it. A field training in the field allowed him to show his hand in front of the head of the team and other military officers, and he was well received by the heads of the company, including the company commander.

Disadvantage

The background of cultural education is poor, and the junior high school diplomas are all obtained through the Buy-Through relationship. This deficiency is also one of the important reasons why he did not stay with the head of the team as a correspondent. He himself knows that staying with the head of the team can only be the end result of the expiration of the service and the return of the backpack to go home. The troops in his army have high requirements for the cultural quality of the soldiers. As far as the level of knowledge he has mastered, there is no hope for the examination, and the lack of confidence of the officers is not enough. The way out is to enter the steel seven companies, to play their advantages, to fight hard, master military skills, there will always be a day of the beginning. This is also the engine he has worked hard.

Poor image and short stature. One of the main reasons why the company commander Gao Cheng resented him was his shortcomings, which affected the overall image. At first glance, a piece of sturdy neck appeared in a straight and tidy fir forest. How uncoordinated it was, it could be called a steel knife seven. In fact, more than three know that short stature can play light and live, military skills can cover the lack of image. This disadvantage was later fully transformed by more than three, to give two examples: First, the single-rod up circle, refreshed the company record, weakened the resentment of the company commander; second, the tactical training became increasingly prominent, against the A team During the drill, not only did the company's long-term skill leader Gao Cheng catch it, but also seized the head of the A-class Yuan Lang, laying the foundation for his entry into the A-Brigade and paving the way. Through these two examples, the company commander basically eliminated the impact of its poor impression.

The reaction is slow and the dialect is difficult to change. The company's long-term resentment is his shortcomings. His behavior is very slow. Many military skills are slow to master, and there is no dialect in the north of Hebei.

This disadvantage has also been quickly transformed by more than three, and has evolved into a simple, credible, and lovely personal brand value. He used his strengths and weaknesses to create a good network of contacts and a favorable marketing environment.
competition

More than three hearts are clearer. However, there is a competitive crisis everywhere in this glorious army of high-quality soldiers. I have a few pounds and a few hearts, and there is no advantage in participating in positive competition. The five classes assigned to the uninhabited caretaker base are an opportunity to cultivate their own internal strength. Holding an empty gun to practice shooting, go to bed early and get up early, stick to exercise, practice a single soldier queue. The quality of the products is excellent enough to participate in the positive competition in the market.

opportunity

It is gold that always shines, and when it comes to training, it will have a chance to return to the big forces. There is really no chance, and you can create opportunities yourself (there are more than three regression plans below). Good products always have sales opportunities, and there is no need to find sales opportunities.

Self-positioning

---------Politically qualified, military-savvy, disciplined, united and friendly peasant soldiers

Brand Positioning

The core value of the brand ------------ treat people with sincerity, improve themselves, report complaints with morality, and fight with the world.

Brand personality: --------------- friendly, duty, honest and enterprising.

Spread the lead ------------------ Live! Do a lot of meaningful things.

Brand public image ---------- unite comrades, honest and honest, obey the command, not afraid of sacrifice, courage to sacrifice

In the form of brand expression, the unity of personal image and brand value is adhered to. The dialect continues to be preserved, the self-image remains unchanged, and the rusticity is more than three. The usual self-speaking behaviors are consistently high, and the walking habits are boring, and the smiles of the smug faces are rare. When you see them occasionally, they seem to be kind and simple. Sometimes my mouth slams, revealing two lines of white teeth, and a few funny classic words: "Live alive! Do a lot of meaningful things!" "Do not abandon, don't give up!" "People can't be too comfortable, If you are too comfortable, you will have problems!" "The days are problems with overlapping questions!" "Faith is not something that comes out of it. It is made." "Glory is plain, it is arduous!" "There are people who can drink in the world." No? There are only people who can be jealous!" Wait, in a few words, full of philosophical and intriguing. It complements its personal brand image and complements each other, highlighting the distinctive brand personality and successfully shaping its own brand image.

A successful self-brand listing promotion planning case

Through the following promotion case, people will be able to understand the power and creativity of the three self-promotion.

Road to the Seventh Steel

In order to achieve the same advantages and advantages as the talents, it became a member of the Steel Seven. Xu Sanduo did not stop looking for opportunities to promote himself. But there are no more people besides a few mixed oils. Very few company cadres

Visiting this desolate land, occasionally, he can't talk on it, which means that there is no media carrier to promote himself. Once I learned from the squad leader, the head of the team was originally a soldier who went out from the five classes. He once wanted to build a road leading to the post in front of the barracks. Later, because of being transferred in advance, this wish was not completed, and I still have no hope. This important piece of information was captured by more than three, and he began to brew a series of planning plans for the head of the group - to make their own way to the steel seven-way road.

More than three analyses, the cost of road promotion activities is low, but the success rate is very high. First, the head of the delegation’s long-cherished wish, as long as the road is successful, once it is discovered, it will surely let the head of the team know that the head of the team must ask who made the road. That is naturally more than three. Second, the goal of the road is large, and it is a large-scale outdoor advertisement, which is easy to reach the target audience. In order to expand the visual effect, the three more ingeniously engaged in a five-star shape. During the road construction process, the force is disturbed until it is completed. This goal was quickly discovered, and the group was alerted, and a propaganda officer was sent to interview the road-making deeds, ready to publicize in the group newspaper.

When everyone asked the propaganda officer to take photos, he set up a post for Li Meng, which enabled the company to continue to extend the effectiveness and significance of this planning activity. What a good chance! Usually, the posture of standing guards is re-standardized, and no one is applauding. Standing guard now is a rare opportunity to show. The excellent military posture that is usually practiced, relying on the whistle on the empty desert, the inconspicuous three has become a beautiful landscape. The news officer who was sketched as a model returned to the wilderness model, and paid a free return on the paper plane advertisement to further expand the effect of the event. The propaganda officer not only reported his road-making deeds, but also reported that he was in a deserted beach and insisted on training to the head of the team, which pushed the planning activity to a climax. Xu Sandu’s report to the Steel Seven has been successfully completed.

The planning of the road construction event achieved the desired results. Looking back at the event process, compare some of the successful marketing campaign planning and implementation cases. This is just one case in the process of more than three self-marketing. No other cases are introduced in the text. The reader can personally experience the "Soldier Assault".

Self-marketing strategy success

Xu Sandu was eliminated from the recruits to the almost forgotten Red Five, from the Red Five to the Steel Seven, until the army's pride - the old A; from the conscripts to a non-commissioned officer; from the military skills to the extreme From the fact that most people do not play a respectable personal brand image, it shows that the operation of their own marketing strategy is completely successful. The elements of its success are summarized as follows:

Clear self-positioning: Recognize your own shortcomings, train hard, improve military quality in an all-round way, and continuously improve your competitiveness. Consistently, stick to your own branding ideas and never change your style.

The marketing goal is clear: to be a military-hard soldier, at least to a level.

The choice of access is reasonable: the new recruits are responsible for the class, the Red Five, the Steel Seven, and the Old A. For him, it is a better choice.

Good at grasping the opportunity: almost three did not let the opportunity slip away, although sometimes hesitant.

Ingeniously transforming the crisis: Many times faced unfavorable situations and adversity, and eventually turned into favorable factors.

Accurate detonation: It is at a more appropriate time to push yourself to a higher level through event marketing.

The route of communication is appropriate: except for one outdoor and one newspaper, the rest are all opinion leaders. Shi Jin, Lao Ma, Wu Liuyi, Gao Cheng, Press Officer, Yuan Lang, etc., are all his word of mouth propaganda tools. This is a preferred carrier of transmission.

Process management is rigorous: strict management, self-discipline, perseverance, no abandonment, no giving up. Resolutely follow the force's regulations and regulations to manage the process of self-marketing.