Prepared to invest millions of dollars into the music Watch, is considered the beginning of a comprehensive shift to online marketing of the Wolf family, Wolfsburg chairman Shihai Rong said that the future, the Wolf family will be around the spokesman Yu Wenle a series of online and offline interactive promotion . All along, apparel brands are seeking better channels of advertising, heated competition, the brand promotion efforts and repercussions are the apparel companies concerned about. The choice of publicity through the Internet, but also many brands began to choose the way. Some time ago, the well-known fashion casual brand Wolf family and video site LeTV held strategic cooperation conference in Beijing, announced the two sides reached a strategic partnership, the future, the Wolf family will be deep cooperation with the music Watch. Prepared to invest millions of dollars into the music Watch, is considered the beginning of a comprehensive shift to online marketing of the Wolf family, Wolfsburg chairman Shihai Rong said that the future, the Wolf family will be around the spokesman Yu Wenle a series of online and offline interactive promotion . Ten million yuan cooperation with the music as the first domestic video and television video site, music Watch's promotional value is gradually improved. At present, LeTV has been in the weeks effective browsing time, the number of weeks to cover the number of users of these two measure the most critical data on the video site to complete the competitive media beyond the full leap in the long video industry first, attracting L'Oreal, Pepsi, Danone , Dior, Dell, Volvo, Carbine and so on more than 100 brands advertisers. It is reported that the main contents of the strategic cooperation between the Wolf family and LeTV include pre-patch advertising, thematic page customized theater, home and channel advertising and other resources. At the same time, the Wolf family branding will also benefit from multi-screen entertainment advantage of LeTV, enjoying the innovative advertising marketing mode of LeTV in the mobile terminal and TV terminal. For this choice of music and television network for strategic cooperation, Xihanyong family chairman said that the fancy is not only a strong LeTV user share, but also because of the future potential of music Watch, including its home-made programs, artists and other resources Wait. "The cooperation between the wolf family and LeTV is just the beginning. We hope that we can take advantage of each other's resources and interact with each other. In the future, we will have deeper cooperation such as implanting and binding promotion." Shih said, In the future, LeTV will also conduct in-depth cooperation with the Wolf families in various ways, including drama marketing and the production and promotion of home-made programs. Music Watch COO Liu Hong is also pointed out that as the most complete platform for genuine film and television, music Watch accumulated a large number of high-end user base, most of them young, stylish, personalized, high quality of life requirements, this part of the group It is precisely the purpose of the family Wolfsburg users, music Watch Network and Wolf strategic cooperation will be the clothing industry and the site industry a powerful alliance. It is reported that the strategic cooperation with the music before the network, the Wolf family has generous investment, hired a popular movie star Shawn Yue as the image of the spokesman, the brand new advertising blockbuster will also be a grand online music. Since the signing of Shawn music, the brand awareness of the War Wolf family greatly increased, "Shawn Yue successful interpretation of the spirit and grace of the Wolf family, Shawn Yue's hard work, the sense of competition in the effort to represent a courageous challenge young modern, Yong Dissatisfied with the attitude of life lost.This is the brand demands of the families of the Wolf. "Shihai Rong said. In order to further promote this brand appeal, the future, the Wolf family will be the main platform for music Watch, around the endorsement of Shawn Yue, deepen network marketing. It is reported that the family of the Wolf not only hired a professional team to its official microblogging, the official website of a comprehensive page upgrades, structure, but also with the official micro, the official website and other platforms to interact with consumers. In addition, the Wolf family also planned the plane model of the sea election campaign, winning the sea through the fashion up to people will not only be awarded 10,000 yuan award, is even more likely to become War Plains family contract flat model. "We hope that through this online and offline interactive activities, consumers will truly feel the brand spirit that the wolf family dare to challenge and thus resonate with consumers." Shih Hailong said future wolf family will be fully networked Force the platform, in order to lock the young, stylish consumers. Bending overtaking to promote brand promotion this time, the generous investment in the wolf family fashion men's clothing industry has caused a lot of attention. In fact, the 2012 apparel industry, "winter", but the Wolf family was at a time to do a lot of branding promotion, this round of clothing "winter", Shi Hairong expressed a different view: "itself Wolf The market positioning of the family decided that the Wolf family in this round of 'winter', will not be affected too much.In this period, the Wolf family deployed a more robust market expansion strategy, sign Shawn Yue and heavily involved Promotion in the market is not good, playing the foundation, promotion, savings, to be slightly warmer market, our comprehensive development will go faster than unprepared. "This year, the Wolf family to improve its Organizational structure, strengthening of product planning, improve the operation and management of enterprises. Recently, the family of the Wolf also carried out its nationwide round robin training on the basis of the occasion of the roaming and ordering fair. As the driving force behind the brand upgrade of the Wolf family, Hou Changwu, chairman of Quanzhou Wuhou Zhiye Planning Co., Ltd. and vice president of operations for the Wolf family, said: "With the current relatively stable market expansion strategy of the Wolf family, we have increased the intensity of refined management , Through the training to enhance the retail management capabilities of the terminal, thereby enhancing store efficiency.This is also a response to the winter of a strategy. "According to reports, the training involves the contents of the development of the brand Wolfhankajian, terminal store profit model, store display Training, shopping guide and promotional training, 2012 winter product introduction and order policy explanation and so on.

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