Now the rapid development of China's underwear market, but also appeared a lot of problems, so when we consider the underwear industry, to understand some of the problems in the underwear industry, why love, Triumph, Sissi underwear brands do so well, other underwear brands Survival is very difficult, in fact, this has a lot to do with the nature of underwear industry. The nature of underwear industry So, what is the nature of underwear industry? We must first ask why women wear underwear? No more than three reasons: the need for protection, the need for plastic, fashion needs. The need of protection This refers to the basic needs of women wearing underwear to protect their breasts during normal life, work and exercise. The protection is the actual needs of elder women during the period from young girls to elders. Plastic needs Female body in the gravity, age and many other factors, slowly change. Only wear the right and proper underwear to keep fit. Here, special note: underwear in accordance with the function is divided into fashion and decorative underwear and functional (adjustment, correction, orthopedic, body) underwear, both to meet the needs of different groups of people. Fashionable underwear to meet the needs of women in better shape to maintain body needs, and functional underwear for poor shape of women to strengthen the plastic function. Women's pursuit of the beauty of the body makes the need for shaping the second most important reason for women wearing underwear. Fashion needs What is fashion? Fashion involves all aspects of life, such as clothing, food, behavior, living, and even emotional expression and thinking. China's underwear industry problems Underwear brand personalized enough Although some brands are aware of the importance of brand equity and they consciously carry out brand building work, one of the common features that they show is that they are not sufficiently individualized and can not be effectively balanced with the intimate psychological needs of consumers. Which in turn will lose the unique differentiation of the brand advantage. Underwear brand culture awareness As the underwear industry, to some extent, we sometimes sell more than just a product, but an expectation, a hope, a subconscious satisfaction, which is the brand culture, at this point Underwear industry, there is no one brand for outstanding. Underwear brand operation is not systematic This year to promote vitality, and suddenly come to a mature next year, is now a lot of underwear brands often make mistakes. They do not realize that building a brand requires a long-term asymptotic process that requires a scientific, continuous system, like adoration, and Princess Sissi has a well-functioning system. Face Mask,Disposable Face Mask,KN95 Protecrive Mask HANGZHOU YINTEX CO.,LTD , https://www.psptex.com