Craftsmen are grinding gems

Various gems of Brazil

In addition to football, Brazil's other "national treasure" is a gem. The country with the widest range of natural beauty in South America is the main source of colored gemstones in the world. Except for diamonds, rubies and sapphires, Brazil produces about one-third of all gemstones in total, mining. 80% of the gems are exported to overseas, and it is a veritable country of gems. The reporter recently visited a gem processing factory of a famous Brazilian jeweler and found that the Brazilian gemstones were highly sought after by the high-end fans and tourists in China during the World Cup. Many famous jewelry stores are conducting “Chinese training”.

The price is not cheap

Starting price

Also $230

Brazil is the world's premier jewelry center, with amethysts, opals, topaz, diamonds, jade, rubies and sapphires from mining to cutting, setting and design, all in Brazil. Brazil's mineral resources are very rich, and 65% of the world's colored stones are produced in Brazil. Brazil's jewelry stores are everywhere, and there are specialty stores in the world's famous jewelry companies in Rio and São Paulo.

The famous Brazilian gems are “emerald”, “sea sapphire”, “Bixi” and the only “Emperor Jade” in Brazil. Among them, "Emperor Jade" is also called Emperor Topa, which is distinguished from the similarly shaped citrine topaz. It is one of the most beautiful and rare gemstones in the world. It is the king of gems that Brazil is proud of. It is said that all the colors of the sun can be found in the emperor jade, because the output is scarce, it is more valuable than the diamond.

It sounds exaggerated, but the price of the gem is very real, of course it is expensive! In Rio's jewelry store, the ruby ​​is priced at tens of thousands of dollars. At a gem shop in Ipanema Beach, the cheapest gem is $230, and the other is priced at $270 for the same gem. If you follow a tour guide to buy a jewel, you will probably spend money. The reporter recently visited two of Brazil's largest gem shops near Ipanema Beach. In one of the specialty stores, a Chinese salesperson saw that the reporter was yellow skin, saying that if we are interested, we can go to the head office. Because there are not only more varieties, but also Rio's largest gem processing factory and gem museum. So the reporter went there.

In the main store lobby, the wall is a welcome word in all languages, with free mineral water and snack food on the counter. In the store, Chinese sales accounted for about half, mostly from Shanghai or Taipei. Such intimate service comes from the huge profits behind it. Two seemingly similar rubies, because of the difference in color and cut, the price may be several times different. The pricing power of gemstones is firmly in the hands of the big jewelers.

Very thoughtful service

Free shuttle service for buyers

Because the purchase of gems is a big deal, so jewelers also care for buyers. No matter how remote you are in Rio, as long as a call is made, there is a jewelry store to pick up the car. If the customer is too troublesome, the jeweler can also be asked to bring dozens of finished products to the hotel where the customer stays.

In this famous jeweler's head office, the sales staff told reporters that the free car transfer is to give the guests a feeling of being at home, thus stimulating consumption. "As long as you stay at the address of Rio, no matter how far you will have a car door, some big hotels will have Chinese services, because more and more Chinese people go to Brazil to work, they have to buy some gems to bring back." The sales staff of the jewelry store told reporters.

Only by mastering the core technology can we occupy the core profit. In this respect, Brazilian jewelry and football are similar. In this famous jeweler's head office, there is also a gem museum and processing factory. The processing plant is designed as a corridor with a total of thirteen processes. Looking from the glass window of a fan, the gems and craftsmen are busy with the overhead lights and magnifying glasses on the workbench. Most of the craftsmen are old gentlemen with gray hair. For the window, we are as curious as visiting the zoo. The spectators, the craftsmen are indifferent and focus on the work at hand.

The process of grinding rough stone is impressive. According to the Chinese explanation, the rough stone polished by the spinning wheel loses 60% of the quality during the processing, and is polished to the size of the rice grain to reproduce the best light. In addition, there is an old craftsman who burns the gemstones with a spray gun. The flame is tender and green, and the cockroach is beautiful.

The clerk will speak Chinese

Because the Chinese are big customers

According to a famous jewelry store staff in Rio, the Brazilian jewelry industry has formed a Chinese fever. After talking with the guide and local Chinese, the reporter learned that these large gem shops in Brazil have become a free spoken language “classroom” for some Brazilians who like Chinese.

“I know a Brazilian girl who used to sell in a jewelry store. She studied Chinese in there because there are a lot of Chinese people who buy gems. She said that a single salesperson can make a 10% commission. If the amount is large, the percentage of the commission is still Can be increased." The staff told reporters.

The price of Brazilian gemstones is said to be much cheaper than in Europe, because Brazil is the country of origin, but the finest jewelry is processed in Europe. It is reported that China's jewelry market is being cultivated, and Chinese people like jade, gold and platinum jewelry. This is also related to China's own jewelry production, such as South Africa is rich in diamonds, Brazil has emperor jade, tourmaline and so on. According to a professional in a jewelry store: the classification of general gemstones and crystals is based on hardness. The hardness of diamonds is 10, the gemstones need to be 8 or higher, and the emeralds and tourmalines have a hardness of only 7.5, but due to their color. Very beautiful, also a high-grade gem. The hardness of the crystal is only 4, so the difference is very large. The jade that the Chinese people like very much is jadeite, and its hardness is only 7 grades.

Interestingly, during the World Cup in Brazil, the number of tourists in Rio has soared. How can gems connect with the World Cup and promote sales? Jewelers have launched more service projects on the one hand, and also carried out World Cup scores on the one hand, which is painstaking.

Brazilian national wine -

Kashasa

Just like China has a world-famous national wine “Moutai”, Brazil also has a kind of liquor that can be called national wine. That is the Kashaza made from sugar cane, which has been brewing in Brazil for more than 500 years.

There are about 30,000 Kasasa producers in Brazil, with a production of 1.3 billion liters a year. Under the recommendation of local Chinese friends, I and I tasted the good-selling sugar cane. The restaurant waiter told us that a standard Kashasha is only about one or two, and the price is only a few real. I took a sip, the taste was strong and mellow, and it was stronger than I thought. Originally thought to be similar to wine, and later asked, this wine has about 40 degrees.

Interestingly, in addition to drinking directly, Brazilians also like to use Kashasa as a base wine, plus lemon, sugar, and ice to make a world-famous cocktail. The locals call it “CAIPIRINHA”. This kind of modulation method can make the original 40-degree spirits, as the ice cubes continue to melt, the degree eventually drops to about 18 degrees, making it easier to enter.

It is said that Kassasa was originally called “the drink of the poor” because it used to be a slave to those who had heavy labor tasks during planting. Now, it has become a necessity in every Brazilian gathering. If a man asks a woman to drink Kasha, it is actually showing love to the woman.

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