High-end mature women's Ou View (Owe) women stationed in the gorgeous Plaza

In recent years, the Ou View brand has entered the domestic market and established its headquarters in Bagua Ling clothing base in Futian District, Shenzhen. Positioned to develop, produce and sell professional brand companies, the company upholds the business philosophy of honesty, pragmatism, excellence, innovation and fashion, and strives to create "Ovi" as the modern Asian body and fashion elements - China High fashion leader brand.

Brand introduction

Brand name

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Brand Concept

Ou View uses its unique perspective to think of fashion, to use its own tentacles to realize life, and to pursue a simplicity, a romance, and a taste. In order to express women's publicity, wisdom, charming and personality.

Consumer groups

25-50-year-old urban fashion women, for urban women in the daily life, party and workplace in public space, the dress demand, show fashion, romance, femininity and exquisite, can be tailored to different occasion needs.

Price positioning

Spring and summer price positioning: 300-1200 main push price: 500-800

Autumn and winter price positioning: 500-2500 main push price: 800-1500

Sales outlets

Mainly department stores and brand stores.

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With the advent of the information age and the acceleration of China’s urbanization, domestic consumer awareness is gradually changing. At present, the concept of clothing consumption in the third and fourth tier cities in China has gradually approached the first-tier cities. The future development trend of apparel retailing must be the road to monopoly.

The Ou View brand carefully studies and combines current domestic apparel development trends to outline future consumer groups.

16-25-year-old consumer groups: The future of consumer power, the current lack of spending power, only suitable for the promotion of low-priced products, the market profit margin is small.

25-50-year-old consumer groups: the main force of contemporary consumption, has a certain spending power, market prospects and profits are very large.

Ou View brand positioning is a 25-50-year-old urban fashion woman with spending power. They have families, have jobs, have careers, and have stable spending power. They are the core consumer groups of the Owe brand.

High-end mature women's Ou View (Owe) women stationed in the gorgeous Plaza

High-end mature women's Ou View (Owe) women stationed in the gorgeous Plaza

High-end mature women's Ou View (Owe) women stationed in the gorgeous Plaza