Medieval ~ Renaissance "no name" supporting role

Crossing, letting time go back, when the eyes are focused on the elegant European continent, looking back at the royal aristocrats who are inextricably linked to the jewels, you will find that since the early days of the Middle Ages, they have been independent Zhong, but due to the religious and cultural restrictions of the dark age, the serious jewellery and costumes are polarized. The diamonds are only the exclusive products of the princes and nobles. In the late Middle Ages, with the rise of jewellery culture, gems as a "supporting role" gradually appeared in clothing and belts, hair accessories, and the brooch and buckles inlaid with gems also became popular in the upper class.

Rolling the wheel of history and entering the Renaissance jewellery, in addition to the religious significance carried, is more a symbol of honor and privilege. Without the monotony of gold and silver, the jewels are full of all-encompassing "mysterious and changeable" traits, so that each wearer can interpret uniqueness, only his own status, rights, and spiritual interpretation. The gems at this time are just the unknown people in the "Stars" accessories, but they have already shinen in the long history of jewelry.

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The "no name" protagonist in the 17th and 18th centuries

Under the ardent pursuit of the European aristocracy, the jewellery culture has been enduring for a long time, and it has become more and more dazzling. It has some design styles, and it is a "no name" protagonist, shining on the stage of history. In the field of European art in the 17th century, there was a complex, distorted, exaggerated luxury and beautiful style that was contrary to the simplicity, harmony and stability of the Renaissance. It had a great influence on literature, art, music, architecture and even clothing. Exposed in jewelry design. The tension-rich curve, including the extended slash, is used to the diamond necklace: the entanglement of irregular lines, the perfect cut of three-dimensional dynamics, the romantic heart shape, and a grotesque everywhere. Luxury temperament.

However, in the first half of the 17th century, the European continent was ravaged by war. Under the turbulent political situation, jewelry as jewelry could only be “followed by the tide”, constantly changing its style, gradually divesting from the traditional religious and social significance, although condescending “fallen” As a "simple" ornament, but also from the nameless "supporting role" to the nameless "protagonist", this is an important turning point in the history of European aristocratic jewelry.

When history turned to France in the 1820s. The "Rococo" interior decoration style developed by Baroque architecture once swept the European continent and fundamentally reflected the life taste of the court aristocrats in the Louis XV era. Its style is delicate and feminine, and adopts an asymmetrical approach. The arc and the S-shaped line create an alternative effect of entanglement and twisting. Affected by this, the jewellery design also formed a refined "Rococo style" with the characteristics of slender, light and versatile. With the rapid development of capitalism, the use of new materials, the emergence of artificial gemstones, many powerful capital firms have become mainstream customers in the jewelry industry, changing the monopoly of royal aristocracy for centuries.

The "famous" protagonist of the 19th-20th century

In the late 19th century, with the return to the "manual" Art Nouveau style, the European-centered "Art Nouveau" revolutionary movement became popular around the world at the end of the 19th century. Under the influence of jewellery design, the jewellery design is characterized by a variety of birds, beasts, beasts and monsters, and is characterized by unrestrained, smooth and smooth lines. In the 20th century, with the breakthrough development of technology, technology and materials, the decorative art style with geometric graphics as the basic graphic was incorporated into the design of jewelry.

From the mid to late 19th century to the 20th century, driven by the interests of commercial capital, the jewellery culture on the European continent has reached the peak of history. Various jewellery brands have sprung up like mushrooms, and there are “names” and “surnames”. In the fashion world, let us take a look at the legendary jewels of these world-famous European aristocrats.

绰美·CHAUMET——The crown of eternity

CHAUMET, a jewellery brand inspired by a “famous” in the dazzling crown, was founded in 1780 and plays the unique role of “crown” in French history and jewelry history. In 1802, the founder Marie-Etienne Nitot became famous as Napoleon's royal jeweler.

Napoleon’s first wedding with his first wife, Josephine De Boarne, and his second wife, Mary Luis Aspen Lorraine, brought a considerable jewellery order to CHAUMET. Since then, Nirvana has become the most well-known jeweler in Europe, and has also won the favor of many loyal top jewellery customers. Nietzsche, who has great creative and innovative abilities, has passed on his spirit of pursuing quality and innovation to his successors. Most of them are talented and continue to write CHAUMET's achievements. For the past two centuries, 1500 have been made for the royal family and nobles. Multiple crowns.

Cartier·CARTIER – the glory of the legend

Cartier, known as the "emperor's jeweler and jeweler's emperor", has been extraordinary since its founding in 1847. It has been quietly traveling between the royal family and celebrities in various countries and maintains close ties with it. And socializing. At the same time, as early as 1888, Cartier had a close relationship with China. For more than 100 years, Cartier has continuously drawn inspiration from Chinese traditional culture and applied oriental exoticism to jewelry. It has been unanimously endorsed by the world. Reviewing its history of entrepreneurial development is tantamount to reviewing the changes in the history of modern jewellery over the past century.

In 1846, Louis-Francois had registered a Cartier company with a diamond-shaped logo encircled by his own initials L and C. In 1847, he took over from the master Adolphe Picard. The jewelry store in Rue Montorgueil, Paris 29, which means the official birth of Cartier. A legend of love and luxury kingdom begins.

At that time, Paris, after some turmoil in the battle for the throne, restored the past glory of Huadu, which greatly promoted the prosperity of the Paris jewellery industry. Cartier was fortunate to have been recommended by Princess Napoleon III, the young cousin of the family, and the business grew. In 1902, Cartier's stores had opened from Paris to London and New York, and New York gradually became the headquarters of the Cartier Kingdom. Father and son have only passed down two generations, and Cartier has become the world's "king of jewelry."

Bvlgari BVLGARI - the kingdom in color

Italy's Bulgari is the world's third largest jewelry brand after France's Cartier and Tiffany. In 1884, Sotrio Bulgari opened a silverware shop in Rome, specializing in the sale of exquisite silver carvings, marking his opening to the history of Bulgari, a brand that has surpassed the centuries. In the production of jewellery, Bulgari uses the color as the essence of the design, and uniquely combines a variety of different colors of gems, and then uses a base of different materials to perfectly highlight the dazzling color of the gems.

The bold and unique, noble and classical Bulgari style is a combination of Greek and Roman classicism, combined with Italian exquisite manufacturing techniques. Bulgari is constantly interpreting elegance and beauty, creating a world of glamorous jewels for the world. Over the years, the "fans" of Bulgari jewelry and other products, there are royal family members, politicians celebrities, film and television stars, but also a successful middle class. Italian actress Sophia Loren has served as a jeweler spokesperson for Bulgari.

Since the 1940s, Bulgari has entered a diversified development stage and launched a three-line fashion development, including jewelry collections and watch collections. After the end of the Second World War, in order to meet the diverse needs of people, Bulgari spurred on expanding its products into glasses, leather goods, perfumes, porcelain and other products. The production of retro workshops, still to this day, still has some reservations, which makes the works both exquisite and handy, and also has a profound artistic and artistic atmosphere, which is quite collectible.

In the 21st century, Bulgari's pursuit of color has always been the same, creating a colorful world of jewelry for people. As Nikola Bulgari said: “It is very stupid for a person to live only in the past. To succeed, he must understand and grasp the past, present and future. This is the challenge, and the horizon. There is not only one."

History precipits memories, artifacts carry culture, look at time and time, and the years are like a shuttle. In this aristocratic land of Europe, only the classics are longer, and only jewelry is passed down.

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