Many people tend to promote sales and promote sales equal number, in fact, this approach is unwise. Ai Le goods fashion women's brands , founder of the light of experience in the clothing business for many years, and marketing in addition to promoting sales, but more important is to make the brand reputation would be enhanced, thus further expanding brand loyalty, achieve sustainable long-term development of the brand.   Many companies do not fall into the promotion is not on the volume, frequent promotions and no effect of the vicious circle can not extricate themselves, often because there is no systematic planning of the overall promotion, but limited to the promotion and promotion. Of course, the effect of a promotion is often influenced by the nature of the product, its promotional objectives, market characteristics, product life cycle, and other marketing strategies. However, the sales promotion activities of consumer products should be carried out systematically from the aspects of creating a terminal sales atmosphere, notifying the media, designing the theme of promotional activities, and organizing and managing personnel.  Terminal sales atmosphere to create. According to the survey data show that: 65% of consumers by the product image of the terminal, the impact of purchase and transfer activities occurred. Do not attach importance to the creation of a terminal sales atmosphere is a fatal weakness of many marketers, making the product in the minds of the target consumer did not make any impression. Some of the new and unique products have been on the market for months, and consumers still do not know the existence of this product. Therefore, the creation of the terminal sales atmosphere is a prerequisite for promotion activities, the purpose is to improve product awareness.  Terminal sales atmosphere to create mainly include product specifications display and terminal image packaging, we must do our utmost to reach overwhelming, overwhelming, ubiquitous momentum, making the product in the eyes of the target consumer to create a shocking visual impact, leaving unforgettable deep impression. First of all, fully tap and use the company's existing resources, including sales of goods, related costs, coupled with the use of good customer relations, including dealers, terminal stores, the atmosphere for the terminal to create a laid a solid foundation. In the regional market, marketers must focus on supporting superior forces to support several terminals and stick to the principle of "making a point and living a point" so as to achieve the goal of activating the overall situation by using a line of points and a line with lines.  The creation of a terminal sales atmosphere is not a one-time simple task that needs to be integrated into day-to-day management and assessed. Otherwise, if the terminal sales atmosphere to create a time-consuming, is bound to result in waste of resources, the ultimate effect has also come to naught. Terminal sales atmosphere to create, including conventional terminal building, durable terminal construction and soft terminal building. Conventional terminal construction is the use of posters, paper planes, such as POP, POP, respectively, for the core stores, key stores, general stores for strategic packaging; durable terminal construction is the door of the various types of stores, wall, light boxes, counters, etc. Regional product image packaging; soft terminal building is to mobilize all available terminal front-line staff focus on the product's terminal interception, such as delivery staff, shopping guide, salesman, salesperson and so on. Hometextile Fabric,Home Textile Fabric,Home Textiles,Cotton Home Textiles, SHAOXING MAIRUI IMPORT AND EXPORT CO., LTD , https://www.sxmairui.com