Embroidered beauty

Recently, the “Yao Jianping Embroidered Art Brand Pavilion” created by Yao Jianping, the master of Chinese arts and crafts and the representative of the national non-legacy project (Su embroidery), officially opened. At the opening ceremony, Huamu Shen signed a brand strategic cooperation agreement with Yao Jianping's embroidery art team to form a brand cross-border cooperation. He hoped that after the Miao embroidery, the traditional non-legacy art of Su embroidery will be integrated into modern culture and integrated into life.

Yao Jianping signed a brand strategic cooperation agreement with Huamu Shen Liren Zhou Zixiang

On the opening day of the brand pavilion, “Breakthrough – Yao Jianping Embroidered Art Brand Exhibition” was also exhibited in the pavilion. The exhibition embodies more than forty classic collections created by Yao Jianping's embroidery art team over the past 30 years. In the past 30 years, Yao Jianping's embroidery art has written many glory in the field of embroidery in China. His works have been collected by the National Art Museum of China, Buckingham Palace and other institutions, and he has been personally presented by foreign leaders and friends as national gifts.

This "Less Girl" uses the classic double-sided embroidery technique. In the technique, the most classical flat-needle embroidery in Su embroidery is created. The finest part, a thread must be carefully divided into dozens of shares. . At the same time, the flowing and undulating of the costumes and the rhythmic movement of the movement are also reflected by the silky embroidery.

At present, this embroidery has been presented to the International Olympic Committee by the national leaders and will be permanently displayed at the Olympic Museum of the International Olympic Committee Headquarters.

"Contemplation" is the first portrait embroidery created by Yao Jianping. The embroidery is from the portrait of Premier Zhou Enlai when he last met with foreign guests. In 1998, "Contemplation" won the gold medal of the first China International Folk Art Fair.

The charm of the non-legacy embroidery is obvious to all, but the inheritance and development of the ancient Su embroidery has a long way to go. This time, the flower and wood hand in hand, Yao Jianping, Su embroidery art team, hopes to use the clothing field we are good at as a carrier, let the embroidery with more than 2,000 years of history in the contemporary The aesthetics of life blooms more imagination, inherits the art with the brand, and integrates the beauty of non-legacy embroidery into daily life.

The inspiration of Huamu's costumes is inspired by the essence of Chinese traditional culture. Blue clips, Shan Hai Jing, and meticulous paintings... combine traditional crafts, patterns, styles and other elements with modern models and techniques to improve the creation of Oriental costumes. For everyday wear. Not stubborn to stick to the traditional old features, not to chase the Western trend, but to create a Chinese fashion brand with soul and thoughts with the design of the oriental cultural foundation, hoping to influence more people to try and identify Chinese clothing, spontaneously Inherit and spread traditional costume culture. This coincides with the brand concept of Yao Jianping's team combining traditional art with modern design.

In the Shanghai Fashion Week in October, Huamu will usher in the first fashion show after cooperating with Yao Jianping's art team. At that time, it will be a combination of Suzhou embroidery art, traditional culture elements and Huamu deep design concept. Work to showcase the exquisite aesthetics of contemporary life.

As the "first show" of Huamu Shen, this fashion week, we will also combine the rich Chinese elements with the modern version and design. The overall style will throw away the retro and thick sense of the common style in the Chinese style. The wind blends into fashion and modernity, and strives to be able to make both the show and the daily wear. Specific show, costume theme, style tone, you can always pay attention to Huamu Shen official Weibo, and more interactive with the show is expected to participate.

The hand-embroidered model of Yao Jianping's art team is naturally a highlight of the whole show. With this cooperation opportunity, Huamu Shen is also striving to combine Suzhou embroidery with traditional costume culture, fashion life and original design to convey the art of contemporary embroidery. Beauty, practical beauty. This time, the performance of the show will also become a stunning opening remark of Huamu Shensu embroidery.

Huamu Shen Fashion Week Brand Show Preview:

Shanghai Fashion Week 2019 Spring and Summer New Product Launch·C Show

â– Time: October 11, 2018

â– Address: Shanghai Xintiandi Taiping Lake Park

More exciting, so stay tuned!

Of course, the cooperation between Huamu Shen and Yao Jianping team is not limited to the catwalk show in Shanghai Fashion Week, in addition to the daily high-fixing of Huamu deep, all the work involving embroidery of Suzhou embroidery will be integrated into the masterpiece of Huamu Shensu embroidery. With skill.