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High-grade color purity, lightness, low saturation, is the appearance. But it's not the root cause that makes them look expensive. The correct answer is: the reason why some of the colors will look high, in fact, because of the color of the emotions passed out rarely. To reduce the color saturation, in fact, is to reduce and reduce the color of the impact on human emotions. So it will look slightly high-end. Let's start with the origin of the influence of color on our emotions. Each color will give different psychological feelings. For example, as we often say, Zijin represents extravagance, purple represents mystery, blue represents blurred, red represents passion and danger, green represents life and so on. See the example in the figure below: The psychological feelings of these colors are not coined or unfounded by mankind. The behavior, thinking, etc. of our modern people are actually all natural physiological mechanisms formed by the evolutionary evolution. Why does blue give people no appetite? Because there is no natural blue food in nature. Why does a red-orange color give people a dangerous feeling? Because of the color of many toxic creatures in nature. Therefore, in the long-term evolutionary evolution of mankind, there is a unique vigilance on the vivid colors. There are more color psychology, in fact, are gradually identified by our human cognition because of human evolution. So, no longer one example. See the example below: Conclusion: High color saturation, which is what we commonly call bright colors, can have an impact on our viewers' emotions. Next, let's talk about the impact of hue on emotions. Hue is the primary characteristic of color and the most accurate standard for distinguishing between different colors. In fact, any color other than black and white ash has the property of hue, and hue is composed of primary colors, intermediate colors and complex colors. Hue, color can be presented in the quality of the face. Different hues in nature are infinitely rich, such as purple, silver, yellow and so on. Hue is the appearance of all kinds of colors. Men in the picture below, wearing three different colors, but a clear shirt: more than three colors, most of us can be the first time as soon as they say it. Such as yellow, green and blue. For each color, the emotions we feel or associate with each other will be different. For example, the yellow color will be fierce. The fluorescent green color will make people feel better. The bright blue color will make us feel clean. These different feelings, are the emotional impact of color brought us. Next, let's do another set of experiments ~ or choose the green in the very first legend to compare. The green of the clothes on the left has a higher degree of saturation of the color, while the saturation on the right decreases. Look at that one color will look a little upscale. In fact, to reduce color saturation, but also to weaken the color of the human emotion as a means. Summary: 1, the reason why some of the colors will appear to be upscale, in fact, because of the color to pass the sentiment little. 2, and reduce the color saturation, or hue color is not clear, in fact, is to reduce and reduce the color of the impact on human emotions. So it will look slightly high-end. 3, black and white photos look more upscale than color photographs, most luxury brands choose black and white, in fact, are to reduce the color of the emotions of the human emotions, but people feel upscale.