Nowadays, the status quo of the cashmere sweater industry is not much to say. The relevant reports on shutting down stores, declining channels, and adjusting channel strategies are endless.... The cashmere sweater industry is also driven by the gradual transformation of past commodities and driven by consumer demand. We can regard this process as It is a stage of improvement in the professionalism of the cashmere sweater industry, and it can also be regarded as a competition in the speed and accuracy of the brand competition upgrade. There are still many opportunities for the existence of gaps in the market and consumers, so I will give it after the 2017 holiday season. What are the market opportunities for the cashmere sweater brands, especially the cashmere sweater brands, that you personally summarize? In the past, the brand of cashmere sweaters was mostly turned to wholesale brands, and the distributors faced with channel distributors. After switching to the brand, the terminal joined the agency system. The brand is still facing the channel business. The long-term habit of channel thinking is similar to that between brands and consumers. With a mountain, you can only rely on estimates, empirical judgments, and data that have become past..... Click to view the cashmere sweater information Therefore, in the past, the market structure formed by crude mining operations was excessively competitive and overstocked. It was difficult to use previous experience to judge. However, from the perspective of consumers, the era of brand composition that meets individual needs has only just begun... ... Opportunity to correctly understand consumer demand personalization What exactly is a consumer's personalized demand? The personalization of consumers in the eyes of many clothing consumers is that consumers become picky, everyone needs are not the same, everyone is not the same, the national market area consumption habits are not the same, but how different is the law? How are these different and how can we find the brand-matched product strategy and marketing sales strategy from the analysis? With regard to more in-depth thinking, we found that many people in garments are susceptible to the influence of existing organizational mechanisms, supply chain efficiency, etc. Have also seen brands that have done more seriously in consumer demand, they will do various research and analysis, but those analysis methods on consumer demand are again in the age group, lifestyle, spending power, and consumer product categories. At the level, it can't really touch the personalized pain points of women's clothing consumption, nor can it be converted into an effective brand strategy; (Now many cashmere shirt brand's style needs pain point is the terminal sales staff's later writing up) Some brands will directly send designers to terminal stores to search for the specific details and characteristics of past customers' clothing needs. This method is relatively effective. However, because designers cannot observe in stores every day, there is a lack of global statistics and analysis on the composition of customer types in different stores in different regions of the brand. And designers mainly from the perspective of product design, consumer groups strategy, design strategy, product strategy, the lack of systematic business analysis and decision-making. So the designer station shop helps to follow the brand's existing genes to make a design that does not go wrong, but it will be very inadequate for the brand's overall profitability improvement. Click to view the cashmere sweater information The first level of consumer demand for cashmere sweaters The first level of personalized demand for cashmere sweater consumers refers to the issue of the intersectional needs of female consumers in terms of physical and physical characteristics, professional needs, cultural aesthetic needs and price needs. Now that the brands that sell better, the basic 100% of reasons behind each brand's good sales is the reason why this level is highly compatible with consumers. The bad sales are almost caused by the problems at this level. (This refers only to the cashmere sweater brand.) This aspect belongs to the brand's precise positioning. In the past, the channel-oriented brand positioning and the precise positioning of today's consumer point of view need to consider a lot of dimensional differences. In the past, channel-oriented considerations were Da Shuzhong Shu Shaoshu, price bands, brand styles, brand supply mechanisms, and so on. Consumer demand-guidance needs to be really considered from the perspective of consumer group types and demand types. Degree and professionalism are unmatched by channel-based positioning. Therefore, although cashmere sweaters are relatively subdivided in comparison with other apparel categories such as men's wear, there are still many gaps in the subdivision between the precise matching of consumer demand and market demand. (We always see a lot of consumers wearing clothing that doesn't look good, or unsuitable clothing, and many women will feel that it is difficult to get clothes that are more attractive, etc.). Personally think that the next three years will be the opportunity growth phase for the adjustment of cashmere shirt brand positioning.... Traditional brands that do not accurately position within this three-year period will be very dangerous.... The second level of consumer demand for cashmere sweaters Click to view the cashmere sweater information The personalized needs of cashmere sweater consumers, the second level, is the era of popular, design techniques, design details, elemental expression forms, with the overall style of the overall needs of the end-responsive personalization. More than 85% of the country's consumer demand is still seeking to meet the first level above, only the current part of the 80,90 and part of the consumer group with a sufficiently mature idea to enter the needs of this stage. While many so-called designer brands are trying to create a subdivision at this level, but because the basic skills of the first level did not do a good job, designer brand style design will appear over-divided phenomenon. Design style pick people, such as picking the occasion, picking long-term temperament, picking mood, many styles of demand is subdivided into segments, good design can not sell it is a natural thing! Fashion designers have received education and edification in professional fields since childhood. Many designers have made their own aesthetics into their own brand designs without market analysis. This design may be very good and appreciated, but it is also And its niche..... This level of consumer personalized demand segmentation market, in fact, has not really come, the future of this level of clothing brand is still a great space to play, the brand after the completion of the first level of consumer demand for accurate positioning, to this stage It is truly the brand-driven era.... In addition, the efficiency and professionalism of apparel brands at the operational level are far from reaching the level of consumer demand that has rapidly increased consumer awareness. It will take some time before the first stage of accurate positioning can be achieved by relying on the normal rate of organizational evolution. , And consumers face the temptation of global procurement, how much patience will wait? The more diversified consumers choose, the more difficult it is to increase the accuracy of brand positioning! So my suggestion is to use foreign aid experts and smart tools to quickly realize brand positioning, upgrade iterations, and strive to seize market opportunities! Opportunity 2 All aspects to improve brand customer operating efficiency Consumer demand orientation, operating customer base is the management brand, is the operating performance! Click to view the cashmere sweater information In the past, the brand was driven by the decision-making process from the top to the bottom. Consumer demand promoted the need to promote organizational decisions from the bottom up. Many companies believe that end-users have poor professional knowledge and lack professional knowledge, and that they react from the bottom up or make decisions that are not feasible. This recognition is due to the lack of professional consensus and decision-making system on customer groups from top to bottom. In the face of consumer-oriented brand operations, brands must first establish a higher-than-market and meet the target consumer expectations. The customer group manages the series of measures. This measure can be adjusted and upgraded each year, instead of directly pushing forward the decision-making from the bottom up without any ideas and measures. The result of this will make many things go awry and lack of persistence. confidence. How cashmere shirt brands use services to manage customers, how to use content to manage customers, how to use customer groups to operate, how to use sales to manage customers, how to use display to manage customers, and how to use products to manage customers are all necessary. Achieving consensus and then sorting out information feedback standards, organizational decision-making mechanisms, and execution evaluation standards, etc., and then implementing the system's management measures to enhance brand drainage, transformation, and stickiness are the team's strengths. However, there is still a lot of room for innovation in all aspects of the brand's customer base. I personally also summarize and summarize the innovative points of the cashmere shirt brand in the client group's business operations, and research and develop into an internal organization of the brand to carry out customer group upgrades. Practical coaching training courses. Inspired by the professionalism of the conference discussion and the curriculum, we will work with companies to organize a series of branding collaboration programs that will enhance the customer flow, conversion rate, and stickiness. Opportunity 3 makes mobile internet, applets, intelligent software and other tools available to me Mobile Internet, smart, and other new forms of information transfer have brought "catastrophes" to our past. However, we have opened another window to our present and future..... No matter if you have a physical brand or an online brand, you can compete for traffic entry or new marketing and new retail. We don’t have to fear how to re-adapt to the market rules. We calmly think about learning and understanding how these tools can be used by us. Now. Mobile Internet can realize the convenience of direct brand access to consumers, and intelligent solutions can improve the efficiency of all brand operations. Recently, the newly launched WeChat applet is actually a good way for brands to do what consumers want. The high-quality link entrance, surely advertising harassment all over the sky will only confuse the sight of consumers, and the high-quality and accurate entrance gives us a really good chance to really want to be a consumer brand. Ingenuity, not only refers to the brand product people, also refers to our brand operators. The success rate of future opportunism is getting lower and lower, and using the strength to do things and do things with ingenuity will have a future. Click to view the cashmere sweater information Opportunity 4 Focus on healthy growth and use efficiency instead of scale Scale, China's vast territory, scale is a temptation to hide; scale can bring discourse power and cost reduction in the supply chain; scale can bring more consumer brand awareness; scale can be a news effect, bring more Low-cost propagation effects, etc.... The advantages of scale are advantages. Of course, there are also disadvantages of large-scale development, such as the increase in the difficulty of control, the inflexibility of decision-making flexibility, and the high risk of transformation and transformation costs. For today's uncertain market situation, as a small-scale cashmere sweater brand, the scale rather than many small and medium-sized brands to consider, but how to think of ways to improve efficiency in all aspects, efficiency, all marginal costs with The reduction will only have more ability and time to win opportunities for the development of the enterprise. At the same time, efficiency improvement will lay the foundation for the next step in the development of the company. And if you only want to survive, you are eager to open a store and sell your goods immediately, you are eager to find ways to cash out, you are eager to reduce your staff costs and you are not hiring....etc. The door to their last chance was closed. (In addition, some companies blindly tried and failed, turned to find opportunities in other fields, and pinned their hopes on fields that they did not understand..... The transfer problem did not solve the problem.....) Using limited resources to choose to do something that can improve efficiency is the best way for the brand to achieve new development. If corporate organizations have achieved results one after another in their efforts to increase efficiency, companies have basically emerged from the crisis.... In the stage of industrial upgrading and transformation, trial and error are unavoidable. Identify trends and find the most urgent point to increase efficiency as soon as possible, and strive for time for future development opportunities! Want to learn more about cashmere sweater: accessible Pay attention to WeChat public number "Cashmere sweater industry platform" to learn more about cashmere sweater information Chiffon fabric is a kind of chemical fiber fabric, which belongs to plain woven fabric. Most of them are used to make formal evening dresses, women's shirts, dresses, etc. It is suitable for women to wear summer clothes. It feels a little rough.
Chiffon is a kind of light and transparent fabric in silk products. The fabric is light, soft, elegant, smooth, breathable, easy to wash, and has good comfort and drapability. Fabric can be dyed, printed, embroidered, bronzed, pleated, etc. Mainly in light tones, it is one of the ideal fabrics for making women's clothing in spring and summer.
Chiffon Fabric,Chiffon Cloth,Pure Chiffon Fabric,Chiffon Like Fabric SUZHOU GUANGDELI RUBBER AND PLASTICS CO.,LTD , https://www.guangdelileather.com
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