Uniqlo and Loewe's collaboration series will be released this fall

According to the world clothing and footwear network, the recent news about the Uniqlo joint series continues. In the last month alone, the brand's T-shirt series UT launched for the young market has cooperated with LEGO, Kaws, Discovery Channel and so on.

But this is not enough. Yesterday, Loewe creative director and JW Anderson founder Jonatha Anderson uploaded a picture of his tag bearing the eponymous brand and Uniqlo logo on his Instagram, with the words "Very Excited". Subsequently, this cooperation between the two was officially announced at Uniqlo's Fall/Winter 2017 media preview event in New York, USA.

Perhaps for many Chinese customers, JW Anderson or Jonathan Anderson's name is a bit strange, but mentioning his other identity - Loewe Creative Director - you must be impressed, and continue to be popular for several seasons of Loewe The Puzzle handbag is from his hand, and his personal brand JW Anderson has also launched a mesh red handbag - the Pierce handbag that was dubbed "The Bull Devil" because the buckle is a metal ring.

In fact, in addition to being good at making explosives, Anderson has always been recognized in the fashion industry for his ability to express the gender boundaries and the design of mixed fabrics and various elements. In 2013, LVMH Group launched the 29-year-old designer as the creative director of its brand Loewe, and was considered by the outside world to successfully revitalize the old Spanish brand that started with leather goods. Not long ago, his personal brand JW Anderson was also joined by the LVMH group, which acquired a partial stake in the brand. In addition, he has served as a guest designer for the high street brand Topshop and has also been invited to collaborate on Versace's vice line Versus and hip hop singer A$AP Rocky.

The theme of the UNIQLO and JW Anderson series will be built around the British cultural heritage. Yuki Katsuta, senior vice president of UNIQLO's parent company and director of UNIQLO brand R&D and design, said in a media statement that the traditional British design style and fabric craftsmanship will be the subject of this joint series of hopes for exploration and performance, and "with JW Anderson The most creative and innovative brand cooperation in the UK allows the cooperation between the two parties to follow the traditional style of design style and fabric process evolution without going out of fashion.

In fact, around the above topics, Uniqlo examined "a large number of British designers." Born in Northern Ireland, Anderson studied at the London College of Fashion, and his career in the UK after graduation has undoubtedly made him the most suitable candidate for this theme. From UNIQLO's past cooperation with German designer Jil Sander, Japanese brand Undercover, French Vogue former editor Carine Roitfeld, French former supermodel Inès de la Fressange and Hermes former creative director Christophe Lemaire, it will choose Anderson as the partner There are also considerations in the overall design style matching degree and my topicality.

Cooperating with the world's leading fashion industry to launch the UT or the ready-to-wear capsule series is an effort by Uniqlo to get rid of the "basic" inherent impression. This effort began in 2013 when it changed the brand slogan from "Made for All" to "Lifewear." Recently, at the opening of the new headquarters in Tokyo and this new series preview event, Liu Jingzheng, the founder of Fast Retailing Group, also has further determination to lead UNIQLO to make adjustments and changes.

At the same time, this approach is also a key part of the UNIQLO globalization strategy. We have reported many times that internationalization is crucial for UNIQLO, which wants to be the “world's number one clothing manufacturing retailer”, with the US market as the top priority. Therefore, the selection of influential designers and fashion professionals in global units can make UNIQLO's markets outside Asia more acceptable and acceptable.

This may also be why Uniqlo moved the preview of the new season's global media, usually held in Tokyo, Japan, to New York, USA – Uniqlo has been working hard to make a name for itself in the United States. After the event was announced to cooperate with Anderson, Liu Jingzheng also expressed his expectation of cooperation with American designers when he was questioned by the media. There is only a premise that “the designer can make the concept of both sides for UNIQLO, and Can benefit the design of consumers, and "not just put the trademarks of the two brands together."

Unlike H&M, Uniqlo's designer collections tend to focus on long-term, multi-season developments, from the J series with Jil Sander himself to the series with Carine Roitfeld and Inès de la Fressange, which lasted for several seasons, including Inès de La Fressange also expanded to the menswear collection in the fall of 2017; Jil Sander once had a dedicated "J Series" product line in Uniqlo; as for Christophe Lemaire, we have previously reported that he has joined Uniqlo's Paris R&D Center, and as the artistic director, is responsible for the newly developed U-series design.

Therefore, there is reason to expect that JW Anderson will also have a longer-term and in-depth cooperation with Uniqlo. However, the current specific information about the series is still fully public, and it is certain that its product line will cover men's and women's clothing, and will be listed in designated stores worldwide in the fall of 2017.

For more exciting reports, please pay attention to the world clothing and footwear network.