Yang Jichao and Xia Lingmin investigate Jiangxi: the government, associations and enterprises promote the high-quality development of the industry

China Textile, Textile and Apparel Weekly Joint Reporting Group Report

Since the China Textile Industry Association to carry out pilot textile industry cluster in 2002, has more than 200 locations in conjunction with the establishment of a pilot spinning relations textile industry cluster, cluster innovation over the years in transition, the transformation in innovation, has made Leap development. As of 2015, the main business income of enterprises above designated size in the cluster accounted for 42.27% of the enterprises above designated size in the national textile industry; the profit accounted for 44%, of which 10 industrial clusters had annual revenues of over 100 billion yuan, 4 The professional market has annual sales of over 100 billion yuan. We can say that the cluster economy has become an important support textile industry to upgrade and power construction in China. The work of the textile industry cluster is one of the important tasks of the China Textile Industry Federation. The spring research of the 2018 China Textile Association has naturally become the focus of the visit.

Jiangxi textile and garment industry in recent years, although the total achieved by the industry to undertake rapid economic growth and eighth in the country among the industry, but there are still small total, industry concentration is low, and many more OEM companies operating mainly export Problems such as incomplete industrial support. In 2017, the province's textile and garment industry achieved 1,693 households with a main business income of 243.5 billion yuan, a year-on-year increase of 0.5%, lower than the highest value of 15.1 percentage points in the year; a profit of 18 billion yuan, a year-on-year increase of 6.1%, lower than the highest value in the year. 24.4 percentage points; the actual export was 2.52 billion US dollars, down 1.5% year-on-year, lower than the highest value of 27.5 percentage points in the year, showing a trend of “high opening and low walking”, which deserves attention.

March 9-10, Vice President of China National Textile and Apparel Council Yang Jichao, Xia Lingmin, Deputy Secretary General of the China National Textile and Apparel Council and Director of the Industry Development Department Li Jincai, Director of the Information and Statistics Department of the China National Textile and Apparel Council, Yan Yanzhen, China Textile Industry Association Secretary-General of the Commission's work will be industrial clusters Xingguan Lei, vice president of China textile planning and construction of Liu Yanwei, vice chairman of China knitting industry Association, Zhao, Deputy Secretary General of China knitting industry Association standardization technical Committee Li Cai, China textile industry Federation of industrial economics Research Institute analyst Chen Xiaoqian research group brings together two teams in Jiangxi Province, Jiangxi Province on issues of overall operation of the textile industry, industrial transfer and distribution, energy saving and green manufacturing, information technology applications and intelligent manufacturing as well as in the "Yangtze River economic belt" development in Jiangxi Accompanied by Chen Jun , Director of the Textile Industry Division of the Provincial Industry and Information Technology Commission , he focused on the investigation and research on the industrial clusters and enterprises in Qingshan Lake District and Xinyu City of Jiangxi Province.

As in the two sessions, General Secretary Xi Jinping said when he participated in the review of the economic transformation and upgrading of the Inner Mongolia delegation: "If the way of thinking is still stuck in the old road of the past, it is not only difficult to find a way out, but also missed the opportunity." As the Yangtze River Economic Belt In the important provinces, Jiangxi textile and garment industry has already prepared for change, and began to accelerate the transformation of the new textile positioning of “technology, fashion and green”.

Accelerate smart manufacturing

Launched the “Qingshan Lake Knitwear” regional brand

In response to the development of textile economy in Jiangxi in 2017, the first stop of the research team came to Jiangxi, which is also a representative of the “China Knitwear City” and “National Foreign Trade Transformation and Upgrade Professional Demonstration Base” in Nanchang Qingshan Lake District. The Qingshan Lake District knitwear enterprises mainly focus on export OEM. The OEM brand covers all the first-line clothing brands in the world. The products are exported to Europe, America, Middle East, South Africa, North Korea, Russia and other parts of the world. The export volume of products accounts for 95% of the total output. More than %, the value of exports accounted for nearly 50% of Jiangxi Province, and it is the "leading boss" in the territory of the knitting industry in Jiangxi Province.

Currently, more than the region's existing knitted garment enterprises 2000, it employed 60,000 people. Among them, there are 174 enterprises above designated size, accounting for 66% of the total number of industrial enterprises in the district. In 2017, the total output value of the knitwear industry in the region reached 36.36 billion yuan, with an annual production of 800 million pieces of various types of knitted garments.

Through visiting companies and opening symposiums, the research team found the following highlights:

First, the government attaches importance to it. "Currently, with the continued weakness of the international market and the downward pressure on the economy, the old road of the Qingshan Lake District knitwear industry to go through the original 'order-processing-delivery-receiving money' is definitely not working, it must be Speeding up the transformation and upgrading can we find a new road and a way of life.” Xiong Yunlang, secretary of the Qingshan Lake District Party Committee of Nanchang City, said that in order to realize the transformation and upgrading of the knitwear industry, the district committee and the district government attach great importance to it, through strong support, platform, and chain. A series of measures, such as excellent services, have effectively promoted the industry's "processing, low-end, low value-added" to "brand, high-end, high value-added".

To this end, Qingshan Lake District has also set up a textile and garment industry business in Qingshan Lake District. Through the service platform, the government will actively speed up the development of modern logistics enterprises in the park construction; increased training of professionals to address the shortage of talent bottlenecks; improve financial institutions for corporate financial services, financing loans to solve your problem, the establishment of product quality testing Institutions, set up quality inspection and supervision institutions for knitted garment products, and fully strive to “water and fertilize” for the transformation and development of enterprises.

Second, the industry is well-equipped. On March 9, the National Textile Fabrics Pavilion Jiangxi Branch was officially unveiled. The Jiangxi Branch is located in Nanchang Textile City with a construction area of ​​about 2,000 square meters. It has a reception hall, a dynamic exhibition hall, a testing center and an office area. It can provide sample display promotion and product file information archive for hundreds of enterprises. Currently it has more than 100 enterprises to enter textile and apparel fabrics, displaying all kinds of textile fabrics 2000 balance while spinning through the opening of the online platform for online branding and promotion for enterprises. As a national public service platform, the completion and opening of the Jiangxi Branch will radiate the textile, garment and fabric enterprises in the whole province of Jiangxi and even the entire central region, satisfying the inspection and testing needs of enterprise accessories and knitted garment products, and promoting the optimization of Qingshan Lake knitting garment industry. Structural adjustment and upgrading will enhance the competitiveness and sustainable development of the knitwear industry in the central region and even the whole country.

In addition, in order to realize the gathering and development of the knitwear industry, the China (Jiangxi) Knitwear Creative Industry Park, which integrates the functions of production enterprise headquarters, R&D design, product display, e-commerce, manufacturing and production support, is also steadily advancing. The platform will become the engine for the upstream and downstream of the needle spinning industry to realize the industrial transformation and upgrading of the park. After completion, it is estimated that the annual tax revenue will exceed 100 million yuan, which can solve the employment of 10,000 people and gather 400 textile and garment enterprises, accounting for 30% of the province's output.

Now, with China (Jiangxi) knitwear Creative Industry Park, Jiangxi brand apparel industrial park, Jiangxi Sheng excellent brand in the world of e-commerce apparel industrial park project, the National Textile Museum Jiangxi branch, carver Industrial Park, a large number of electricity providers The supporting projects will be completed and put into production successively. The Qingshan Lake District will basically form a complete chain of industrial chains from weaving, dyeing and finishing, printing, design, garment production, packaging, e-commerce, warehousing and distribution.

The third is the accelerated application of information technology. With the advent of the "Internet +" era, Qingshan Lake District has seized the industry docking and vigorously promoted the construction of e-commerce platform. In addition to the introduction of a large number of brand enterprises such as Jiangxi Youhao World Brand Apparel E-commerce Industrial Park, it also actively supports key enterprises to build a commodity transaction. The service industry e-commerce platform for the protection of the core, modern logistics, financial and information support services, focusing on creating a service platform for the road operator e-commerce industrial park, good e-commerce industrial park.

In addition, Qingshan Lake District also relies on “Internet +”, and builds a modern knitwear professional market integrating yarn, knitted fabrics , accessories supply and knitwear in a high starting point, and vigorously promotes the construction of Nanchang Textile City, which will greatly shorten the procurement chain of enterprises. Improve the rapid response capability of enterprises and accelerate the accumulation and growth of enterprises.

The fourth is the awareness of brand awareness. Transformation and upgrading For Qingshan Lake District, the biggest constraint is not technology, nor quality, but brand. The Qingshan Lake District knitwear enterprise, which mainly deals with OEM, has long been in the position of “no independent brand and core technology, no independent marketing channel”. Therefore, the brand is the key to transformation.

To this end, the region has stepped up registration of the “Qingshan Lake Knitwear” regional brand, and concentrated its appearance on a unified regional brand image. On the other hand, it encouraged Huaxing Knitting, Jingdong Industrial, Zelin Industrial, etc. to increase brand investment and foster development. A number of key enterprise backbone brands.

The fifth is the accelerated advancement of smart manufacturing. With the growth of labor costs and many other elements, how to reduce the pressure on business costs, improve efficiency, intelligent manufacturing increasingly be used in labor-intensive garment enterprises. Especially in the Qingshan Lake area, enterprises mainly rely on OEM processing, and the amount of labor is greater. For this reason, many enterprises have begun to use the hanging and automatic sewing systems, and the flat cars basically adopt automatic thread trimming devices.

In Nanchang Huaxing Knitting Industry Co., Ltd., the workshop workers are busy and orderly. The imported equipments are all internationally advanced. The company produces 260 tons of knitted fabrics per month, 80,000 knitted shirts and 20,000 shirts. The products sell well in North America, Europe, Australia, South America, Africa and other countries and regions are favored by customers. In 2017, the company realized an output value of 740 million yuan and a profit and tax of 33.58 million yuan, achieving double-digit growth. “Through lean management, especially with hanging and automatic systems, we have achieved a hanging production line. Our production efficiency has increased by more than 20%, and the income of employees has also increased significantly.” Wang Chunhua, Chairman of Huaxing Knitting, introduced this year. The operating rate of enterprises has reached more than 95%, and orders have been received in June and July. It is worth mentioning that as a representative of enterprises in the industry, Huaye Knitting also welcomed more than 100 new employees from the Kashgar region of Xinjiang this year.

Sixth, R&D design helps transform the industrial fashion. The lack of brand and the lag of design and development have always been the shortcomings of the knitting industry in Qingshan Lake District. Industrial transformation, fashion first. Therefore, the park spent a lot of money to create a knitwear export production base and a clothing culture creative research and development base - Bohan clothing creative research and development center. At present, the center has been partially completed and put into production, which can achieve an annual output value of 800 million yuan, a tax revenue of 10 million yuan, and 500 jobs.

“Most of us are designers who graduated from Jiangxi Fashion Institute. On the one hand, we provide R&D design and customized services for enterprises. On the other hand, we also registered our own brands. We join students and join e-commerce in Taobao and Jingdong. Sales, product sales are increasing geometrically.” Baihe, the founder of Baihe Creative Design Studio, said that at present, the brand cost of their own design is only a dozen yuan, but it can be sold for hundreds of yuan online, or even become “ Explosion models have attracted more than 300 college students from all over the country.

“Qingshan Lake District has gathered a large number of knitwear enterprises. This visit and investigation is very happy to see that under the strong support and guidance of the local government, under the independent innovation of enterprises, both industry and enterprise development have improved rapidly and transformed. Significantly accelerating, the prospects are promising. In particular, many enterprises in the intelligent , design and development and Internet applications, and domestic first-class large enterprises are no different, which laid a solid foundation for the transformation and development of the entire Qingshan Lake District knitwear industry." China Xia Lingmin, vice president of the Textile Industry Federation, said in an interview with local TV stations: "I hope that local governments at all levels will continue to increase support in the future, so that new technologies can transform traditional industries. At the same time, enterprises must also increase Innovative efforts and research and development, efforts to adapt to new consumption patterns, and take the road of high-quality development. China Textiles will further deepen the service level, accurately dock, and fully support the transformation and development of Qingshan Lake District."

Subsequently, at the symposium on the development of knitted garment industry in Qingshan Lake District, after the speeches of relevant departments, associations and enterprises, the research team found that the knitting garment industry in Qingshan Lake District mainly has the following problems: 1. Due to the lack of effective supervision And testing, the industry's quality problems due to unqualified exports are not uncommon, repeated revisions have increased the cost pressure on enterprises; 2, recruitment difficulties, and even the phenomenon of "digging people" between enterprises, resulting in high wages 3, small and micro enterprise loans are difficult to finance; 4, the general quality of employees is low, technical training needs to be strengthened; 5, the application of intelligent equipment is not popular enough, the level of integration is low; 6, brand awareness is not enough, industry The added value is lower.

In response to the above problems, Yang Jichao, vice president of the China National Textile and Apparel Council, said: In order to achieve high-quality development of enterprises, enterprises must move forward, speed up, aim at intelligence and information, and increase investment in science and technology, R&D and management. . In particular, we must pay attention to green development. Enterprises must look farther to be able to stabilize. At the same time, the government, associations, and enterprises should also coordinate with each other to strengthen coordination and cooperation to jointly promote sustainable industrial development.

“Currently, SMEs are facing a difficult climbing process, they must persist in, support by innovation, and use intelligence and information as a platform to accelerate transformation.” Xia Lingmin, vice president of China National Textile and Apparel Council, said; Brands are not what all companies can do, they need a long cultural deposit and time accumulation, and big companies can take the lead. And industrial clusters like Qingshan Lake District can learn the experience of Shenzhou International and make the processing. Brands are also a kind of competitiveness. In this respect, we must be confident."

Cultural connotation

Support the development of corporate brand

In 2107, there were 46 enterprises in the textile industry in Xinyu City. The main business income was 5.337 billion yuan, down 12% year-on-year; the profit and tax was 280 million yuan, down 13.4% year-on-year. As an industry development characterized by ramie, in recent years, due to limitations in technology, equipment, and raw materials, the development of the industry has been greatly restricted. At present, only "Enda" is a well-known trademark in the country. Yulan, Huateng and Far East are only provincial famous trademarks; garment enterprises are still stuck in the stage of OEM processing.

In order to dig deep into the brand culture of the company, Jiangxi Lantian Yujia Textiles Co., Ltd. based on the traditional Chinese culture, using the classic aesthetic design concept to integrate the poetic landscape of quaint, natural and traditional culture into the fabric design, realizing the innovation of the home textile brand. development of. At the same time, the company has also increased its market layout, realized the online and offline simultaneous marketing, direct marketing and joining the parallel marketing system. At present, it has opened special store cabinets in 28 provinces and cities nationwide, and has become an e-commerce platform for Tmall and Jingdong. Mainly promote the brand.

"This year we plan to add two or three stores in the country, and sales will double on the basis of 2017." Wan Guilan, vice chairman and general manager of Lanyu Yujia Textiles Co., Ltd., introduced the company's independent research and development design. blue blue and white series "products, through the integration of blue and white, Chinese wedding, Chinese culture, ink and other cultural elements, blew the domestic industry," the new China wind "that the majority of products have been certified by the EU Eco-100, first in the industry to international quality requirements Aligned. Not only that, but the company also took the lead in setting up a party branch in the industry, promoting development with party building and injecting positive energy into the enterprise.

Deep ramie economy

Create a characteristic town

As a unique species in China, ramie has been known as “Chinese Grass” for more than 4,700 years. The ramie industry has a very glorious history. In 1987, the national ramie planting area was 7.75 million mu, with an average unit price of 18.0 yuan/kg. However, due to the decline in market demand, the decline in textile processing capacity and the low price of ramie, farmers have no incentive to grow their crops. By 2016, the planting area has been reduced to 80,000 mu, and the output has been reduced to 13,000 tons. The industrial development has encountered bottlenecks and the transformation is imminent.

Xinyu Mafang has a long history. As early as the poetry of the dynasty and white dew, the Xinyu people began to cultivate and hand-weave ramie, and the Xiab process was known as the “living fossil of textiles”. Nowadays, Xinyu Mafang has made a qualitative leap from industrial structure to production scale, basically forming a complete industrial chain integrating raw materials-auxiliaries-textile-printing-dyeing-finished products processing. The industrial scale continues to grow and the industrial clustering effect is obvious. Obvious competitive advantage.

Leading by the leader. Jiangxi Enda Ma Century Technology Co., Ltd., located in Fenyi County, the hometown of China's Xiabu, is a leading enterprise in the ramie industry. It has a complete set of raw materials, degumming, yarn, weaving, printing and dyeing, home textiles and ready-to-wear. Fashion industry chain. Since cooperating with the Life Science Academy of Wuhan University in 2001, “Enda Ma Century” has carried out research on biological degumming technology that has plagued the industry for many years. In 2007, it made breakthrough progress. In this country basis and Nanjing University of Technology, Chinese Academy of Sciences, China Textile Institute and other research institutes to improve and upgrade the project to build the country's only an annual output of 5000 tons bio-degumming capable Ma automation production lines, the emission standards are up to First-class emission standards. The company has researched and developed more than 150 new high-strength and blended products and has 79 national patents.

"In order to make ramie a real technology, fashion, green industry, this year we have independently developed a whole bio-enzyme degumming without chemical addition. This technology is currently applying for national patents." Chairman Qiu Xinhai said that in order to better Inheritance and innovation of China's Xiabu culture, Enda's products are both eclectic and various fiber products. The four-piece set of blue and white porcelain launched last year sold 100,000 pieces a month. In addition, they also actively develop summer embroidery, summer books, summer paintings, summer cloth wall coverings and other tourism products such as Ma Yi, so that Xiabu culture into the public life.

Create a small town with special characteristics. It is a famous ramie textile city in China. In order to realize the sustainable development of the ramie industry, it is now the first to build a “Mafang+” fashion characteristic town with a total planned area of ​​2.94 square kilometers and a total investment of more than 3 billion yuan. It is the first domestic production, city, people and literature. In one, the professional hemp textile city with complete functions of incubation, finance, e-commerce, warehousing and trading will become the “Never-closed Guild Hall” of China (Jiangxi) International Hemp Textile Expo.

“We have successfully held the 5th China (Jiangsu) International Hemp Textile Expo, and the city brand of 苎麻苎 is constantly being polished. With this platform, we are planning to build a traditional linen industry and modern fashion to create ecology, culture and tourism. The combination of the country's first 'Mafang +' fashion characteristic town, hopes to attract more ramie and even hemp textile enterprises to settle in here, and we will also support a series of raw materials trading markets such as linen. Promote the sustainable development of the hemp textile industry." Li Yixiang, secretary of the Fenyi County Party Committee, said that the ramie industry, as a suitable traditional expenditure industry, must give the county's strength and become bigger and stronger. In particular, in terms of upgrading and expanding the surface, it is necessary to make fine and fine, and develop the ramie industry into the civilian production industry and brand industry of the county.

The agricultural + satellite factory has allowed the castor industry to take root. A flower alone is not spring, and a hundred flowers bloom in spring. Indeed, relying on the leadership of one or two leading enterprises is the development of clusters that do not move an industry. To this end, Fenyi County began to change its thinking and scientific planning, and it is necessary to make great efforts to make the ramie industry work. First of all, they began to cultivate high-quality seeds of ramie from the beginning of planting. It is planned to plant an area of ​​10,000 mu in 2018. At the same time, a series of planting support policies were formulated and guided by precise poverty alleviation to make the farmers rich. Secondly, the ramie industry is refined to increase the added value of the products. In addition, we will guide the ramie enterprises to become big brands and promote the development of the industry with brands. To this end, the company has established a Shuanglin Xiab base.

In addition, Fenyi County vigorously supported the satellite factory and leveraged the brand influence of leading enterprises to OEM the large enterprises and let the factories enter the farmers. This not only reduces the cost of the enterprise to a certain extent, but also increases the income of farmers. With the landing of Shanglin garment industry, it not only promoted the rapid development of sub-intelligence manufacturing, but also created opportunities for solving local farmers' near employment and solved the problem of left-behind children.

In response to the above research, Yang Jichao, vice president of the China National Textile and Apparel Council, highly appraised and affirmed the development and support of the ramie industry by the governments of Xinyu City and Fenyi County. Yang Jichao said that at present, the biggest problem that restricts the development of ramie industry is the shrinking of raw materials, the relative backwardness of technology and equipment, and the lack of terminal products. In order to achieve sustainable development of the industry, it is necessary to coordinate scientifically and vigorously to overcome difficulties. Don't be blind and greedy.

"Innovative development of the cluster industry is inseparable from the strong support of the local government. In the future, China Textile Association will also increase service and consulting efforts, and fully support the expansion of the ramie industry." Vice President of China Textile Industry Association Xia Ling Min said that the current national textile and apparel industry cluster is also facing a series of new challenges, such as the challenges brought by economic globalization and regional production fragmentation; the challenges brought by consumption upgrades and market changes, and the path of cluster development and policy dependence. Many challenges come, and Fenyi County must adapt to local conditions, find the right position, and take the road of characteristic development.