The Red Collar Group strives to customize or can enter the homes of ordinary people

The Red Collar Group database contains more than 600 million human body form data.

There are more than 600 million plate-type data in the database. In just a few minutes, the suit type matching the client's body shape can be called up and the figure can be printed out. No garment on the hanging line of the production workshop is of the same style and same color. It takes only a few days from the initial personality design to the final garment distribution. This is a true portrayal of the large-scale clothing customization model of the Shandong Red Collar Group and a typical sample of strong support for informationization.

In the majority of domestic garment companies are still in mass production mode today, mass customization has been popular in Europe and the United States and other countries. The surveyor in the brand shop will accurately measure the size of each customer's body and design the site where the customer has requested it. The data measured by the customer will be transmitted back to the enterprise's plate database, and the appropriate plate type will be found to match. Depending on each customer’s individual requirements for the color, style, and accessories of the garment, the product is produced in the shortest possible time and finally delivered to the customer. Such a mass customization model not only maintains the advantages of large-scale, high-speed, high-efficiency, and low-cost, but also enables every customer to own a clothing that only belongs to their own size and personality, and truly realizes a "one-to-one" personalized match. .

Information support is the key

If you can find in the database the shape of the board that matches each customer's body size, then the company has achieved powerful information support in the early stage of mass production.

In China, referring to mass customization, many consumers will confuse it with the concept of advanced clothing customization. On this issue, Wen Lisheng, chief engineer of China Garment Group Corporation and deputy director of the China Garment Design and Processing Engineering Technology Research Center, told this reporter: “Now many clothing brands in China have developed the business of customizing high-end garments to blue. For leopard suits and white-collar women's wear, for example, they have top-level designers who personally measure the body and then design according to the customer's requirements. If the customer needs, there will be hand-made links in the customization of this high-grade clothing. The cost of clothing will be very high, and at the same time, the scope of customer groups for this production model will be very small, and most of them will be for VIP members and high-end people. The annual production will be 200,000 units and it will only target more than 100,000 consumption. However, mass customization is not simply a matter of manual design or manual measurement, but it requires modern high-tech technology as a backing and requires comprehensive informationization to support it."

The first requirement of mass customization is the informationization of the previous design. From the time the customer enters the store, a three-dimensional anthropometric instrument is required to scan the customer's body and achieve 100% measurement accuracy. These three-dimensional measurement results are then transmitted back to the company's database and interfaced with the board type in the database. This requires companies to have a very comprehensive and mature body board database, and these data must also be connected with the major categories of clothing data. If companies can find in the database the board type that matches each customer's body size, then the company has already achieved powerful information support in the early stage of mass production. "However, the 3D anthropometric instrument is used too little in domestic enterprises because its input cost is very high, and it also requires high-tech talents to operate it. From the three-dimensional CAD measurement map, to a two-dimensional map of the plane, in the conversion For the samples, materials, etc., this process requires comprehensive information, and for the database, if you want to form a plate type that meets the needs of China's 1.3 billion people or even more than 6 billion people around the world, you will need years of business Collecting and database management, which for many companies, have a lot of difficulties." Wen Lisheng told reporters this way.

Second, mass customization requires the informationization of the production process. If a large-scale custom-made enterprise has more than 100,000 orders per month, it will need to produce thousands of pieces of clothing every day. Because these garments are different in color, fabric, and style, they show the specificity of sewing. . In this production process, the computer-controlled hanging line is essential. Through computer integrated control, real-time collection, analysis and real-time processing of production data effectively solve problems such as large proportion of auxiliary working time in the production process, long production cycle, difficulty in orderly control of production and quality of garments, and the like.

Again, RFID radio frequency identification technology (commonly known as electronic tags). RFID is a non-contact automatic identification technology. It automatically recognizes target objects and obtains relevant data through radio frequency signals. It can identify high-speed moving objects and can identify multiple labels at the same time. The operation is quick and easy. Using RFID technology, a series of links such as sorting, ironing, warehousing, warehousing, and distribution can be connected through technology to achieve comprehensive information. Use scientific and technological means to control the entire assembly line so as to improve the production efficiency of the company.

In southern France, the famous jeans brand Levi's has a production volume of 5 million each year, but there are very few marketers, all thanks to the RFID management system, which reduces labor costs.

Red-collar massive plate database in the next three to five years, red-collar workers to achieve 80% of production models are mass customization

If there is no custom clothing, the whole world will not be able to buy a trousers that was 3 centimeters before and 30 centimeters after the captain. Because of the mass customization of the red-collar group, such a trousers was worn in the United States. Person's body.

The successful application of historical mass customization models under the support of informatization is exemplified by the Shandong Red Collar Group in the country. The Red Collar brand is mainly based in the United States and has several brand stores in the United States. Each store has a team of designers and bodybuilders who manually measure waist, chest, and sleeve lengths. The red collar brand did not realize full informationization in the early stage of measurement. Because the 3D anthropometric instruments need to invest a lot of money, so the red collar brand is still based on manual measurement, and then the measured results are sent to the country remotely. Production plant. From the subsequent docking of data, the red collar has achieved a more comprehensive information management.

The most prominent advantage of the Red Collar Group is its relatively complete plate database. It took 3 to 4 years for the Red-Collar Group to establish a relatively mature database. The database contains more than 600 million human body-type data and can be automatically linked to consumer data sent back to foreign countries. In the production workshop of the Red Collar Group, no garments on the hanging line are of the same color, the same style, and the same size. 400,000 sets of garments are produced in the whole year, of which mass customization accounts for 20% of the total output - 30%, and from the cutting, hanging to the late delivery have achieved information support. Talking about the development of the red-collar brand informatization, the chairman of the Red-collar brand Zhang Deyee felt deeply: “The red-collar board has made full use of the advantage of informationization to establish an index and store it. It has always been emphasized that personalization will be integrated into informationization and informationization will be integrated into industrialization.On the database side, there are very few data that cannot meet the customer's size. Red collars will continue to develop, supplement, and improve the database, and eventually reach 100% of customers. Matching. In the next three to five years, 80% of the red-collar workers will achieve mass production.”

According to the "custom" rational model of financial resources, large-scale customization of enterprises needs to be slowly transformed, and based on the status quo of their own funds, they will gradually realize the support of comprehensive informationization.

In many domestic garment companies, no matter if they adopt the mode of mass production, mass customization or advanced clothing customization, if there is a link that fails to achieve full informationization, there will be higher costs. Since the Red Collar Group still used manual measurements during the anthropometric phase of the previous period, this part of the cost was naturally added to the apparel price. In response to this situation, Zhang agent has its own strategy: “The next step of the Red Collar Group is to actively implement the use of laser three-dimensional measuring instrument to achieve customized electronic customization. At the same time, the comprehensive application of RFID technology in logistics, improve the process management Information Systems and Manufacturing Execution Systems. These will all become part of the red-collar mass customization support."

It can be imagined that if the red collar can really realize all aspects of information, then the price of its large-scale custom suits will be reduced a lot. According to Wen Lisheng, many domestic companies still do not have such a large capital advantage to operate large-scale customization. He emphasized: “Future apparel industry will become a model for mass production, mass customization and advanced clothing customization. Coexisting situation: In China, there will be a large number of clothing enterprises facing mass customization, and introducing data and information technology. This is an irreversible production method, but these companies can't be too rushed to operate mass customization and need to slowly change , And according to the current status of their own funds to gradually take a comprehensive support of information. China's apparel companies need RFID technology to support, and this technology will also increase productivity for many garment companies. Now the new manufacturing methods are still many , we must adopt a rational production model according to our own design form and method."

In terms of mass customization, the Red Collar Group realized that personalization will become the mainstream trend, so it will be personalized and carry out success. However, compared with the red-collar target consumer groups targeting Europe and the United States, a large proportion of consumers in China will become target audiences for mass customization. The large-scale customization model needs to be developed, and domestic enterprises are also in urgent need of comprehensive information support in terms of production. All of these have to be studied and polished by more companies.