Xia Zichen's Shanghai International Gold Center Store was unveiled

Located in Lujiazui Financial Center in Pudong, Shanghai, the IFC has concentrated on the largest number of domestic top brand flagship stores since its inception and quickly became a prominent new landmark for business and leisure in Shanghai. The top luxury brand, Xia Zi Chen Chi after the 9th flagship store on the Bund, Hong Kong Plaza, chose the IFC Center to open the third direct store in Shanghai. December 20, 2010 The new store at the Shanghai International Center (IFC) opened with a new light look.

The master architect Jaya Ibrahim renewed the frontier and presided over the design of the new store on the second floor of the IFC. He blended the East and West elements of Shiatzy and Chen’s insistence, elegantly conveying Xia Zi’s modern Chinese style and IFC’s new store. The design has also broken through the past calm style, enhanced the sense of space transparency, the use of a large number of bright and warm colors of the furnishings, so that the overall style of the shop is more light and freehand.

The area of ​​more than 240 square meters is subtly divided into 4 heavy spaces, borrowing from the layout of changing landscapes in the southern gardens, and displaying costumes with different functions, full of the Chinese space aesthetics of “heavy locks”. In the exquisite and atmospheric stone display table, agate and jade jewelry are brilliance, and the pearl shell plates that were hand-carved and inlaid in months are exquisitely exquisite luster, matched with SHIASHIY CHEN's iconic manual pane pattern. Create a luxurious and respectable new and relaxed shopping experience.

Xia Zi. Chen's men's, women's, accessories and other series of goods will be sold in the IFC store, elegant and calm, enjoy Xia Zi? Chen's nuanced luxury.