"Fleece" into the snow lotus fashion warm three brands Qi appearance

Snow Lotus Cardigan

In 1964, the first cardigan was born in Saussurea. Guomin gifts, Chinese famous brands, national exemptions, and other honors have become impressions of snow lotus. However, like a dusty pearl, it never feels warm and dazzling. In recent years, Saussurea signed ambassadors, designers, and completely changed the brand image, and everything was making the lotus in the cashmere world reappear. In the 45th anniversary of Saussurea in 2010, Saussurea released a brand new signage system and brand slogan, and signed the top ten Chinese designer and famous senior designer Zou You as artistic director. With the release of the new series, Saussurea revived in a fashionable way. Embrace warmth.

Saussurea unveiled a new image for 45 years to promote new domestic products

On the March 27th China International Fashion Week Snow Lotus "Cash," conference, Saussurea not only introduced a new identification mark and the latest brand slogan "Cash in my heart", but also signed a senior domestic fashion designer Zou You wrote The company's "Lian Sang" brand, which will be its three different product series "Snow Lotus", "Lian Sang", "Swan" presented to the public in all aspects.

Saussurea's brand new logo is simple and neat, has a high degree of recognition, but also has a strong oriental text and graphic charm. The velvet velvet slogan is not only a pursuit of the high-end quality of cashmere, but also hopes that this pure and progressive spirit can gain more resonance and better interpretation in the new era. Its three different product lines range from underwear to jackets, from summer clothes to winter clothes, and from thin yarns to thick cotton....multiple varieties and multi-layered product structures enable Saussurea to integrate into the lives of consumers more fully and make people feel To the classic Chinese snow lotus delicate exquisite elegance and classics.

Senior designer Zou You led Xueluo stunningly “change”

In 2010, Saussurea's products were meticulously supervised by Zou You, who is the artistic director of the brand, and designed with clothing close to people and caring. She strives to create a simple, elegant and elegant “white line” for modern white-collar women. The second layer of skin, with its "Less but better" design concept, makes complicated and complex life simple and enjoyable. The gradual subdivision of the market strategy is to demonstrate the determination of Saussurea.

Linsang series products use natural and comfortable materials, mainly cashmere, silk, cotton, hemp, etc., with a variety of clothing in the closet to wear, whether young and young mix & match, or OL's For office, leisure and travel needs, the lotus dresses are the best items to match.

The Swan Series was created for the needs of urban white-collar women for elegant quality cashmere apparel. Designers use European-style clothing styles, reflecting the simplicity of European atmosphere. The theme embodied in this season's Swan product is “Hugging by the Sun”. It explains the grace and elegance of white-collar females as a swan-like temperament. At the same time, it also combines the noble qualities of cashmere, fully demonstrating the high-end and elegantness of cashmere apparel, and is more like the sun.