Red Babe Hand In Hand with China Fashion Color Association

"China's children's wear fashion new product release base" officially settled in Red Baby Company

Recently, Ding Peiji, the chairman of Honghaier (China) Co., Ltd., received the award from Hu Song, vice president of the China Fashion Color Association and deputy director of the China Textile Information Center, and the “China Children's Wear Fashion New Product Release Base” officially settled at Redbabe. The move marks the future of China's children's wear professional fashion will be led by the red baby children and the China Fashion Color Association, China's children's clothing fashion trend will thus obtain continuous internal drive.

At the awarding ceremony, Hu Song and Ding Peiji made a forward-looking interpretation of Chinese children's fashion, health, comfort, and brand perspective. In the color design of children's wear, proper use of color can create fashion that is beneficial to both producers and consumers. Children's wear fashion should not only focus on innovation in materials, design and style, but also need to innovate from the perspective of children's consumer psychology, use color to capture the children's eyeballs, impress children's parents, and establish a brand effect.

“In the globalized atmosphere, for the Chinese children’s market of 350 million, local originality should be given enough attention. Through the establishment of Chinese children’s brand fashion with Chinese characteristics, we can compete with overseas brands and achieve Dealer and consumer interaction and mutual benefit." Ding Peiji said.

It is reported that Honghai Children's Wear, as an important force in the children's wear market in China, has a strong design force and has made irreplaceable contributions to the fashion trend of the children's wear industry. Insisting on the spirit of innovation and based on the children’s dedication to their own love, Redbaby has designed extraordinary children’s clothing. Different from children's clothing brands winning the market by cartoon image, Red Children's wear depends on design advantages, and has long-term cooperation with world-famous design agencies such as France and Italy, and sets up R&D centers in Hong Kong and Guangzhou to keep up with the pulse of fashion trends and to maintain its popularity. Tide head.

In light of Red Hater’s achievements in the field of children's wear for a long time, as an authoritative institution for Chinese color fashion, the China Fashion Color Association has established the China Children's Wear Fashion New Product Launch Base in collaboration with Redbaby to take full advantage of Red Hat's long-term successful experience in children's clothing fashion. Combining the professional resources of the China Fashion Color Association, it leads the fashion of Chinese children's wear to a new level.

According to reports, on the basis of jointly building a new base for the publication of children's wear in China, the China Fashion Color Association will work with Redbaby to jointly conduct market research, research, prediction and release of children's clothing fashion colors. At the same time, based on the CNCS color system, the China Fashion Color Association will work with Redbaby to establish a color system and color standard for children's clothing.

Ding Peiji, chairman of the company, told reporters after the awarding ceremony that he wanted to make China, a children's clothing manufacturing country, really produce competitive, high-grade, high-quality products, change the views of Chinese consumers, the world to China. The view of the children's wear industry, the construction of children's wear national brands, and the deep research and application of color are imperative. After the establishment of the new publishing base for children's wear in 2010, the Group will uphold the principle of “committing to the children's industry” and actively develop, market and serve Chinese children in the research and development and marketing of children's wear fashion products.

According to the commentary, the cooperation between the well-known children's wear manufacturer Redbaby and the authority fashion agency China Fashion Color Association, one longer than research and investigation, and one longer than designing and manufacturing, the cooperation of the two will surely bring the research and application of children's wear to a new height, to China. Children bring more beautiful and fashionable children's wear products, so that the Chinese children's wear market has always been at the forefront of international and fashion trends.