柒 brand men's clothing: the only gift to the United States politicians gift card

Qipai 2010 Winter Chinese Collar

Handan men's clothing teamed up with the "Colorful China" - China National Costumes Show in 2010. At the invitation of the chairman of the American World Artists Experience Organization (WAE), approved by the Chinese Ministry of Culture and the National Committee of the People's Republic of China and supported by the Ministry of Foreign Affairs of China, it was already in October. Official departure on the 25th.

Chinese national costumes have experienced a revolution in the theme of national culture after experiencing a period of long-term foreign fashion and dominate the world; adhering to the concept of “Inheriting Chinese Original Culture, Innovating Modern Fashion Design” to lead the men’s fashion in China for more than 30 years. In response to the invitation of the organizers of the Sino-US cultural exchanges, this will be the only representative of the “Colorful China 2010” men's wear brand. It will fully demonstrate the fashion style of China's first-line menswear brands. During the two-week event, Menswear will be featured in the Chinese National Costume Cultural Exhibition held in Virginia, Washington, DC, Maryland, Pennsylvania, and New York to show the world the latest level of the Chinese men's apparel industry. . The unique style of the Men's Card brand, "China Collar," was also designated by the Chinese as a national ceremony for the Sino-US cultural exchange activities. It was presented to the US political leaders including President Barack Obama and the US governors.

The Sino-U.S. cultural exchange activities were jointly sponsored by the China National Museum and the American World Artists Experience Organization and received strong support from the Chinese Ministry of Foreign Affairs.

Establish national ambition to create a world brand

“Luopai” is a menswear brand that pursues internationalization and daily life with its products as the main product of fashion, highlighting the elegance and self-confidence of men. It has been a brand of men's clothing since its establishment in 1979. The fashion declaration of "believe in yourself, the world believes in you" stands in the forefront of China's garment industry for more than 30 years and has won numerous domestic and international awards.

In 2001, Haopai was listed among the top 500 private enterprises in the country; in 2007, Qipai was awarded as an advantageous enterprise in the Chinese garment industry by the China Garment Association, and was named the top 10 cultural enterprises in the Chinese textile industry by the China Textile Industry Association; As assessed by the World Brand Laboratory, the brand value of Qipai brand has reached 8.061 billion yuan, ranking top in the brand of China's textile and apparel industry. In the 2008 Beijing Olympics, "Luo Men's Men's Wear" represented the pride of Chinese clothes as an award ceremony etiquette.

After 30 years of hard work, the Haopai Group's net assets reached 860 million yuan and employs more than 4,000 employees. It has become a comprehensive group company integrating apparel research, design, manufacture and sales, and has world-class clothing production. Equipment, has set up nearly 3,000 stores in 31 provinces, cities (autonomous regions). Since 2001, sales revenue and total profits for eight consecutive years have ranked among the top ten in the national apparel industry.

In the 30 years of development, Haopai has profoundly realized that "only the nation is the world." This is determined not only by fashion trends, but also by the aesthetic sense formed by a nation and the deep culture behind it. "Establish a national ambition and create a world famous brand", this is a brand development strategy for the brand. Yipai believes that any Chinese company has the responsibility and obligation to pick up the banner of revitalizing the national industry. Haopai will uphold the business philosophy of "pragmatic innovation and harmonious coexistence", and is willing to work together with domestic brothers and garment enterprises to draw a blueprint for the Chinese national garment industry with a sincere attitude.

In 2010, Haopai, based on the core values ​​of the “National Symbol of Costumes” brand, used the “trust yourself, the world believes you” as the core brand appeal of the year and established standards for the Chinese menswear industry; and creatively proposed a brand new brand. Claim - "Leading a new trend." This is a brand-new upgrade of the image of the previous card. It is laying the leading position of the card in the men's wear in China. At the same time, it further enhances the vision of the brand's internationalization and provides the basis for the realization of the international market strategy, so as to better show the card. International, fashion, and youthful determination.

"Believe in your own world believes you" Become a Chinese fashionista and fashion creator! Let the world witness the fashion power from China!