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Boss, your idea is too backward - to a business owner's work letter Dear boss: "why things think, to use," the meaning of this sentence is to say that the first thing to do, think of what to do, Regardless of the consequences, no long-term to pondering and thinking, so often one will defeat the retreat, such people talk about IQ high? Think too much, but no optimistic about the nature of things. The thinking of lay planners In the present stage, the market development status and environmental changes in the daily chemical industry are very fast. Why the old mode to replace the current status quo? Over the past 10 years, the glorious history of the Chinese domestic brand has been repeated on the screen, but who is the next role to continue to play? Once the local national brands such as Lafarge, good Di, floating shadow, O snow, show flowers, overlord has historically been a brilliant generation, as well as the past five years the development of brand awareness of the skin care brand, Like Herborist, natural hall, the United States prime, Polanya, European poetry diffuse, pill United States, Beijing Run pearls and other brands are also well-known skin care brands, their influence led the latecomers to push the waves, the same, they have had a brilliant moment in history, for the present The status quo, they also began to enter the track of environmental change orbit, continuous reform and integration of resource system operation, this is the idea of ​​market decisions. With the past, you can learn from and learn about the successful experience of these brands, how they succeeded in the past? Where is the success? Where can you study the nature of planning? Where do you catch the consumer? These may wish to ask themselves, each of his brand appeal and characteristics are not the same, how to crawl. Whether it is playing planning or selling, from the "Art of War," said science, we must be able to seize the weather, geography, people and the three conditions, the combination of the three, in order to better reflect the desired goal to move forward. Boss, can you understand the past cosmetics industry? You are a lay planner, you plan to use the lay plan to insert the screen? Can think of when you want to plug in, please understand a number of daily chemical industry status quo and information, you can not put forward the status quo and thinking of the industry you do, directly come up, began to do? OMG, my God ... .. You plan the thinning of the idea? According to the different planning ideas of enterprises, you combined with your brand to refine the planning it? As from the brand planning, planning your breakdown yet? Subdivision from the marketing plan yet? None of these. Or that sentence, "Why do things, think of to use." Can not be based on the company's positioning strategy to get it? You have to plan your business from a series of business positioning, brand positioning, price positioning, channel positioning, market positioning, packaging positioning, in fact, many things are based on its essence to locate. Planning is undoubtedly a novelty, but also very creative things, from the rational demands of the product or to make consumers find what this thing is to do, it must be, it is easy to go deep into the rational consumer. Product appeal point is to allow consumers to know what the first time, do not have to spend a lot of time to study or ask, a look to know, this product appeal point, the consumer is often very easy to intervene want. "If you can not grab it from this point, you're OUT." Your planning ideas are too outdated, you like to play planning, but not about what others do? Since you have delegated the power, let it go to others. Do you like splashing water on other people's clothes? This nervous system, who moved your brain Top? The past, the Japanese companies, you understand? In other words, planning people, forward-looking to a wide range of innovative ideas, ideas should be clear. In this day of the circle, you like to play planning, but the actual point you? Whether and the industry market-linked and on a game to play for you, do not follow the rules of the game? How can you play well, the cosmetics industry was a lot of people like the industry, but also a lot of people spent a long time no sense in the industry, but for you never want to make a little brand planning something out? Combination of reality? And the day of the industry linked to it? Here, I have to put forward an idea to tell you, as the saying goes, call you, ideas in the industry on the road, can not play the old game, just do not listen. The second meeting, tell you loudly, do you want to be happy with me every time I was satisfied. Every meeting, you are performing and acting, we are watching and listening, each meeting is the same topic! Planners, saying you should say, for other sections you are not familiar with, please stay familiar with people to say and say, quiet listening, listening will be harvested. Every time you told me and everyone said that you are how the planning community how, shit not as good as a listener is less than half the weight of water, why planning it? The essence of planning is what, its significance highlights the existence of value? Planning, you can analyze the status quo of the development of the industry and the actual situation of end-consumer yet? Analysis of changes in the market environment thorough it? I can tell you, the industry is not the same, planning things are not the same, with the actual combination of industry and business positioning strategy is crucial. Planning - it is to achieve a specific goal, but according to the market environment changes and the development of the status quo, for scientific analysis methods and arts, thinking and thinking, planning, planning, design planning process. Outside planners, playing sales will acclimatized? Boss, you can tell me, your strength is where? Where is your advantage? You see others have fun you also play with? You can understand the daily chemical industry, how the whole situation, how to deal with, how to operate, how to develop programs and policies, the terminal market operating system how? If you say that you want to play, you will not play, can be left for people to play it? You say you are planners, you started the voyage sales, you said you want to start the sales voyage, and you are not afraid of acclimatized? I told you, a lot of things are other people to play things, you do not necessarily play, good at your strengths, so that there will be good results. From the simple operation of the brand market point of view, right? Marketing Division has subdivided the marketing and sales department and other related business department, these must be subdivided, so as to manage and transport well, in order to better improve work efficiency. I told you, the marketing department is subdivided into business research, marketing research, public relations planning, brand management, advertising management, media delivery, marketing planning, product pricing and other business management; and sales department is broken down into customer management, channel management, Retail management, regional management, promotion management, after-sales service management business, from a marketing point of view, the two are closely related, we must combine to operate in order to achieve a certain marketing goal. First of all, you have to understand, what is the purpose of the business you want to do? Is to play or want to bigger and bigger, lay planners, you can practice what strength to play this game again. A business is not to use time to play, business is to use a short time to do it, so that its value can be improved, creating value for the enterprise and profit points, if you want to play, I am afraid many employees do not want to tell you Play, no time to accompany you to play, for many employees, what they need is a platform for business development, to be able to bundle with the personal value and business value and common development, rather than playing time. Today, the competition in the chemical industry is fierce. What is impressive is that all of them are looking for breakthroughs. However, why they have not been found yet and are not integrated into reality? Follow the trend and imitation, copied it? These are changes of the times and will not be repeated. Eventually, they all entered an era of modern reform and resource integration. What they needed was a system, and what they needed was a set of tools to operate. Boss, whenever, when you find I chat with you, when you do not understand this, I can tell you a very fine, in the end you listened carefully? When I say the ear when the wind, or when the balloon is flying it? When a business in difficult time, who are helping you save the critical moment, who will help you block these risks, who can give you resources and contacts, who can help you from the upstream to the downstream business chain to help you transport What? Not yet, I give you a hint, how do you look. In many cases, your idea is not good, but you are the boss, no way, though many quarrel, but also for the development of enterprises, before, you always listen to me, I told you to do what, you Will listen to me, what you want to do what to do, but you are now starting Britain, who moved your mind. Your idea is not in the cosmetic industry, you really lag behind. We can see that although we have been together for so long, we have worked for so long, worked happily and unpleasantly, these have become history's past, but I have been very sympathetic to you in those days, who will help you to save The company, is I, how the company's performance, from one person to many people, more than 90% of the performance is I do for you, where resources, customers, is my resources and connections . Boss, I sincerely say a few words with you, if I left, how to do this business? When you do not have the money to hit ads, no customers, how do you bill, I am very worried about it! Once, I help businesses do a lot of advertising is free, how free? Are all my contacts to get, if not I, how come you brand awareness, your brand has never done advertising, even the minimum and minimum costs are incapable, you are nervous, I help you get it back The funds, you want the customer, I opened the customer for you, these are I do for you, why do I help you so much, if not I had crazy with you then, I will not stay today. Here, I can not advise you the last word: doing what you do, good at your strengths as well, in many cases, we must negotiate, do not "why things, thinking of use," to others Space, listen to others how to do more, good ideas to be implemented. "If you do not listen, companies will face a crisis, the final retreat." - Essay writing, share with you the night of the opening ceremony of the Asian Games essay, would you happy! pay tribute