Children's down jackets in shopping malls cost thousands of dollars

Every Spring Festival, the children have to put on new clothes and get old. The children's clothing market in shopping malls also usher in a sales season before the holiday. In the past two years, the price of children's clothing has been rising all the way, and the asking price of an ordinary child's down jacket is on the order of thousands of dollars, which is almost equal to the price of adult clothing.

Businessmen said that in addition to fabrics less than adult clothing, children's clothing processing, logistics, and other costs are not lower than adult clothing, resulting in high prices for children's clothing.

Children's Down Jackets Generally, thousands of reporters visited a number of children's clothing counters in Shanghai and found that children's clothing prices are generally high. On the second floor of Bao Daxiang, Nanjing East Road, an Eland boy's down jacket was priced at 988 yuan. The girl's embossed down jacket was sold at 1,288 yuan. Even after participating in a promotional campaign of 300 yuan or 100 yuan, the price still reached 888. Yuan, and Levis's children's cotton clothing, but also more than 900 yuan.

In ONLY, AzonaA02 and other fashion brand stores on the first floor of Bao Daxiang, the price of a long pink lady down jacket in ONLY is only 848 yuan. After participating in 50% discount, it only needs to pay more than 400 yuan, and A02 is short. Down jacket price 1080 yuan, cheaper than some children's wear down jacket.

"I usually buy children's clothes online, but I'm going to spend the New Year and I want to buy something a little better in the mall. I came to see that the children's clothes were actually more expensive than my own clothes." Mr. Zhang, an eight-month-old complainant, said, “However, my wife liked the original baby 870 yuan down jacket, after the end of 690 yuan to buy off.”

Children's clothing prices are high but sales of less than one shopping mall insiders revealed: "The children's clothing brand in the mall, not only high prices, discounted efforts can not keep up with the discount at the end of the season when the adult clothing discount." The source said, "Shopping malls engage in activities some time ago, At least 500 yuan to send 300 yuan coupons.A lot of women's brands are based on this basis to play the first fold or 60%, 70%, and then cumulatively send coupons, count down, can reach a minimum of 40%.But children's clothing is basically the first Twenty percent off, 10% off, and cumulative coupons, discounts are less than women's.”

The reporter saw Bao Daxiang of Nanjing East Road that, despite the mall’s slogan of “as little as 20%,” the general discounts for children's clothing brands in shopping malls were between 70% and 20%, and the discount was not great.

"Children's clothing and the adult market are not the same. For example, young women's wear faces a consumer group between the ages of 20 and 35, and their age spans 15 years, and the gross profit rate at the beginning of the listing is high. However, children's clothing is different, for example, 0 to 2 years old. The two-year-old and four-year-old target consumer groups that are much narrower and have a small scale of production and cannot reach a certain amount. The cost is difficult to reduce, and it is impossible to provide ultra-low discount promotions.” Shanghai Business Economics Research Qi Xiaozhai, director of the center, explained.

Businesses said that the cost of adult children's clothing is no different from the high price of children's clothing, and there is not much discount. Consumers question whether they have high prices.

Qi Xiaozhai analyzed: “Children’s clothing has a high price. Although the fabric of children’s clothing is only 2/3 or even 1/2 of that of adults, the price is 80% or more higher than that of adult clothing, but its design cost, cutting, processing, The costs of marketing and transportation are all the same as those of adult clothing.

Fuyue brand marketing department also admitted that: "Good children's products from the selection of materials, processing, testing, all aspects of the cost of higher than adult clothing, to infants and young children with the choice of materials on the more elegant For example, Xinjiang premium cotton selected by the companies in the industry has a much higher cost than ordinary cotton; for example, printing and dyeing, taking into account the color fastness and safety of textiles, we will use a dyed fabric and give a single thread first. Dyeing, reweaving, instead of printing on a whole piece of white cloth adds to the cost.”