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PULL&BEAR has officially opened its first store in Hong Kong, marking a significant step in the brand's expansion into the Asian market. Located in the underground mall of Hong Kong’s iconic Times Square in Causeway Bay, the 3,000-square-foot space reflects the brand’s relaxed and casual style. The new store features a fresh storefront design and a redesigned logo, aiming to reinforce PULL&BEAR’s practical and modern image among Asian consumers.
Inspired by retro-style shops, the interior maintains a warm and welcoming atmosphere, enhanced with dramatic lighting that highlights the clothing collection. This approach not only aligns with the brand’s customer-focused philosophy but also introduces innovative elements to its product presentation. In line with this concept, the store will refresh its display every two weeks, with mannequins changing shapes to keep the environment dynamic and engaging.
The Hong Kong location is the ninth retail store in China, following the brand’s debut in the mainland last May. PULL&BEAR aims to expand its presence further, targeting 15 stores across China by the end of the year. As part of the Inditex Group, which also includes ZARA, BERSHKA, and MASSIMO DUTTI, PULL&BEAR continues to grow its global footprint with a focus on youth-oriented fashion and a strong retail experience.