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PULL&BEAR has opened its first store in Hong Kong, marking a significant step in the brand’s expansion into the Asian market. Located in the underground mall of Hong Kong’s iconic Times Square in Causeway Bay, the 3,000-square-foot space reflects the brand’s relaxed and casual style. The new store features a fresh storefront design and updated logo, aiming to build a more practical and approachable image for customers across Asia.
Inspired by vintage retail spaces, the store maintains a warm and welcoming atmosphere while incorporating dramatic lighting to highlight its clothing collection. This design choice not only aligns with PULL&BEAR’s customer-focused philosophy but also introduces innovative elements to enhance the shopping experience. The store will refresh its displays every two weeks, with mannequins continuously changing shapes to keep the environment dynamic and engaging.
This is the ninth retail location in China, following the brand’s debut in the mainland last May. PULL&BEAR aims to expand its presence further, targeting 15 stores in the country by the end of the year. As part of the Inditex Group, which also includes ZARA, BERSHKA, and OYSHO, PULL&BEAR continues to grow its footprint in key fashion hubs. With Times Square attracting over 150,000 visitors daily, the new store is well-positioned to attract a wide audience and strengthen the brand’s appeal in one of the region’s most vibrant shopping districts.