The cashmere power is not the key to developing a national brand without a cashmere power

Nowadays, the weather has turned cold, and various warm-warming products have also been listed. Cashmere products, which are known as “fiber diamonds”, have become another choice for people to keep warm in winter.

Cashmere is a rare and precious special animal fiber in the world, and a high-grade raw material for the textile industry. However, such precious and upscale consumer goods with luxury goods can be randomly picked up at domestic supermarkets, supermarkets, and even tens of dollars.

According to industry insiders, China has always been a real cashmere country in the world, but it is not a cashmere power. Raising the level of design and craftsmanship and nurturing the brand of cashmere products that go out of the country are imperative.

The world's first cashmere production The cashmere industry in China has a unique position in the international market. As early as 150 years ago, China's cashmere was continuously transported to Europe. In the 1970s, Saussurea produced China's first cashmere sweater and announced that China began to develop its own cashmere industry. "Before the 1990s, China's cashmere processing industry was mainly dominated by shampooing and carding. Since the late 1990s, deep processing capacity has increased rapidly. After more than 20 years of rapid development, China has formed a complete cashmere industry system. In the world's cashmere industry, it occupies an extremely important position," said Tian Wei, head of the animal husbandry department of the China Food, Animal, and Livestock Import and Export Chamber of Commerce.

The data show that at present, China's raw cashmere production accounts for more than 75% of the world's original cashmere production; over 90% of the world's cashmere raw materials are processed in China in the initial processing; China's cashmere and processed products in the world's number one, production capacity in the world, The world's largest export volume, the world's cashmere consumer market has more than 3/4 of the goods are produced in China.

It is understood that in the past 10 years, the world's raw cashmere production has remained stable at around 16,000 tons. China produces about 12,000 tons of raw cashmere, 3000 tons from Mongolia, and more than 1,500 tons from Russia, Iran, and Central and Western Asia.

Tian Jun, director of the National Laboratory for Cashmere Products Engineering Technology Research Center, said that China's cashmere goats have a unique geographical advantage, and their cashmere is white and slender, and they are hailed as “fiber diamonds”. Most of the cashmere in foreign countries are dominated by brunet, and fineness and gloss are generally poor. Therefore, Chinese cashmere has always been the foundation and support of the international cashmere industry.

Industrial value fails to highlight With the structural adjustment and production transfer of international manufacturing, China has become the fastest growing and most potential cashmere consumer market in the world. In recent years, the upgrading of the people’s consumption level in China has also opened up room for growth in the cashmere industry. Many domestic cashmere companies’ sales have exceeded their exports. "The cashmere deep-processing industry continues to shift to China's territory. China's cashmere export structure has rapidly changed from raw materials to cashmere products, and it has completed the transition from a big cashmere raw material country to a big cashmere product producing country," Tian said.

It is understood that there are nearly 1,000 cashmere processing companies of various sizes in China. The annual production capacity of cashmere sweaters has exceeded 40 million. The cashmere products produced from the initial ordinary knitted cashmere sweaters are now developed from underwear to outerwear and from knitting to Woven, a full range of products from apparel to home textiles.

“But the development of product quality in the industry is not balanced. The main difference is that the product quality of different brands in the market is quite different. The quality of most of the well-known big brands, especially the cashmere fiber content, can be guaranteed, but small The brand's cashmere products have insufficient cashmere fiber content and shoddy phenomenon," Tian Jun pointed out.

According to reports, the value of cashmere is affected by three factors: fineness, length and color. The fineness of cashmere in the international textile industry requires the diameter of 13.0 to 16.0 μm to be the best. In the international market, cashmere with the diameter of less than 16.0 μm and long in length is the most expensive, and the unit price increases with the diameter. The color is divided into white velvet, green velvet and purple velvet, among which the white velvet is the most precious and only accounts for about 30% of the world's cashmere output.