Danish young people like to purchase clothing and other products online

Danes are very fond of online shopping. The latest data show that online shopping has exploded, growing by 42.1% from the first half of 2009 to the first half of 2010. It is equivalent to a turnover growth of more than DKK 4 billion (US$ 700 million) and a total turnover of DKK 14 billion (2.45 billion US dollars), which has risen from 8% of the total turnover in the short period to nearly 10%.

Experts believe that the economic crisis has awakened the sensitivity of Danes to the price of goods, and online shopping of all types of consumer goods has grown substantially. This trend may become a shopping habit in the future.

In the past year, two-thirds of Danes had shopped online. As the younger generation grows older and online shopping technology becomes better and more advanced, online shopping will continue to grow in the coming years.

In 2010, Danes will spend 100 billion Danish kronor (17.4 billion U.S. dollars) to purchase foreign goods via the Internet and will continue to increase in the future.

According to analysis data from the Danish Distance Sales and E-Commerce Association, young people like to purchase goods and electronics and other goods online.