Spain's wedding dress industry is the second largest exporter in the world

Spain is the world's second largest exporter of wedding dresses, second only to mainland China. The Spanish dress market recorded revenue of 1.35 billion euros in 2008, of which exports amounted to 426 million euros, dresses totaled 185 million euros, and the wedding dress 1 EUR 43 million and dress set 80 million EUR. The main export destination countries are Portugal, Italy, Germany, France, Mexico, United Kingdom and United States. Spain's main wedding brands are Pronovias, Novissima and Rosa Clara.

Spanish manufacturers have also aggressively expanded countries such as Russia, Poland, and Arab countries. These countries are facing economic crisis and consumption continues to be fairly stable. Latin American countries are also one of the target countries, and the Mexican market is expected to grow by about 20%. Novissima has already been there. There are 48 stores, there are also display stores in New York and Portugal, and plans to continue in Chile, Peru, Brazil and Colombia exhibition shop, the Spanish wedding dress in these countries is gradually improving the image.

Pronovias is currently the world's largest wedding dress brand with a market share of 5%. It has strongholds in London, Paris, New York, Istanbul, Cairo and Tokyo, and has 158 stores and 3,800 sales outlets in 60 countries worldwide. The Spanish market accounts for 40%, and the average selling price is between 600 Euro and 12,000 Euro. This also shows that Spain is one of the European countries that spend a lot on wedding expenses. In the economic crisis environment, the Spanish wedding budget is reduced by an average of 11%.

The mainland is another market because more and more young people are adopting western-style dresses. On average, Mainland China has 20 million people married each year, and the estimated market size is 30 billion euros.