Chengdu Fur Mall will become a commercial giant

When it comes to the New Plaza, most Chengdu people are no strangers. Located on the west side of Chunxi Road, next to Zhongshan Square, it is the only vacant commercial giant with more than 20,000 square meters on Chunxi Road. However, it has been sleeping for 10 years. Today, it welcomes the opportunity to become a butterfly.

Yesterday, the “Chengdu Huimei Apparel Fur Square” was officially opened, and the new piazza was also transformed into a beautiful butterfly with flying wings. It turned into the first high-end clothing business plaza in southwestern China that focuses on fur sales.

Discovering the sleepy business giant with "transformation" to describe the current "Chengdu Huimei Costume Fur Square" can be described as very appropriate, she is located in the west section of Chunxi Road, next to Zhongshan Square, like a silkworm cocoon, a sleep is 10 years, It is incompatible with the bustling business environment of Chunxi Road. She is currently the only vacant commercial giant with more than 20,000 square meters on Chunxi Road. After a long wait, it is finally turned into a butterfly.

“The entire building is 8 storeys, of which 1st to 5th floors will become high-end apparel and fur squares.” Yesterday, Chengdu Huimei Apparel Fur Square officially opened, and operator Teng Rongsong, chairman of Chengdu Jingbang Investment Co., Ltd. (hereinafter referred to as Chengdu Jingbang). The reporter told reporters that this is the first project of the Jingbang Group in Chengdu. “It is located in the thriving business district of Chunxi Road and its location is quite satisfactory. This will be our first starting point in Chengdu.”

Chengdu Jingbang Investment Co., Ltd. is a subsidiary of the State Economic Development Group of Shaoxing City. In the past few years, the Group has been developing commercial real estate all over the country. So far, it has owned subsidiaries in Zhejiang, Shanghai, Xinjiang, and Guangzhou. .

As a Yueqing enterprise in Wenzhou, Zhejiang Province, the State Group and Chengdu became affiliated with Chengdu in 2008.

In 2008, after participating in disaster relief activities jointly organized by the Zhejiang Yueqing Chamber of Commerce and the Chengdu and Zhejiang Leqing Chamber of Commerce, Jingbang Group came to Chengdu and learned from related departments that there is still a sleeping commercial treasure on Chunxi Road and has not been developed yet. The State Group has so far owned a number of subsidiaries in cities such as Zhejiang, Shanghai, Xinjiang, and Guangzhou, and has developed commercial real estate projects such as Shanghai Fumin Street Commodity Market, Guangzhou Zhongda Ruifang Fabrics Market, and Hangzhou Clothing Market.

After discovering this sleeping silkworm cocoon, Teng Rongsong, Chairman of the State Group, decided to make Chingbang become a flower that leads the silkworm cocoon, taking the Wenzhou businessman's keen tentacles. From the end of 2008, he began to explore the project.

“After we read it, it feels like a good place.” Huang Zhenliang, chief operating officer of Chengdu State, said after investigation, he discovered that Chengdu’s spending power is strong, and the Chunxi Road shopping district is even more expensive because of historical reasons. The property has been quiet and it is a pity that the State Group decided to develop this commercial project.

In 2009, Chengdu Jingbang Investment Co., Ltd. was formally established. It has invested more than 40 million yuan and reached cooperation intentions with more than 40 returning households and owners of the building. After some hard work, this project was finally completed for two years. After nine months, the slumbering commercial project has finally turned into Huimei Apparel Square. "From the beginning till now, we have invested 70 million yuan and the total investment budget is 1.7 billion yuan."

According to reports, there are currently more than 500 shops in the "Chengdu Huimei Apparel Fur Square". Among them, women's and men's wear brands are mainly on the 1st and 2nd floors, leather furs on the 3rd, 4th, and 5th floors. Selling Centre.

Transformed into a high-end fur mall In the Chunxi Road business district, why is the State Group choosing leather garments and fur plazas as commercial breakthroughs?

"China's GDP has already ranked second in the world, and consumption levels are constantly improving.

“Huang Zhenliang told reporters that more and more consumer attitudes are changing. The demand for high-consumption products such as leather fur is increasing.

Data show that in 2009, China's large-scale leather, fur and products industry achieved a total industrial output value of 603.3 billion yuan, an increase of 11.8 percent over the same period in 2008; and in 2010, China's large-scale leather, fur and products industries achieved a total industrial output value of 682.8 billion yuan. It increased by 13.2% on the basis of 2009.

“The merchants who make fur in Haining are basically able to make money. These merchants are also very interested in making an expansion in the country.” Huang Zhenliang said that on the one hand, there is a strong demand for fur; on the other hand, after coming to Chengdu, he felt Chengdu. People’s consumption concept is very active. “We feel that Chengdu people are more like Americans and dare to spend.”

Huang Zhenliang stated that he has been engaged in commercial real estate for 22 years and has worked in commercial projects in more than 70 cities including Shanghai, Guangzhou, Beijing and Harbin. However, when he came to Chengdu, he felt that Chengdu’s consumption power was not consumed by other cities in China. "Chengdu people's consumption concept is beyond our expectations. We think it is too late." Speaking of this, Huang always had a happy smile on his face.

However, in the past, Chengdu did not form a professional planning fur market. “We have the resources and experience to do a good job in this specialized market.” Teng Rongsong said that the successful operation of many years of commercial projects has enabled the Group to have a large number of loyal merchant resources. As long as the company has good ideas, the customers will follow suit. "We do wherever we do. Many of today's companies are Haining Furs and Guangdong Women's Brands."

The newly-established “Chengdu Huimei Apparel Fur Square” has a building area of ​​28,000 square meters and is the only surviving giant commercial entity in Chunxi’s core area. The operating floor is a total of 5 floors. The operating status is to introduce domestic first- and second-tier brands of women’s clothing and leather. Mainly tanned.

“Although the fur is a high-end consumer, we have a great price advantage in the square.” Teng Rongsong said that the fur business model will be mainly retail, and this is equivalent to the manufacturers directly shop, reducing the intermediate wholesale links, leaving a Large space, the price will have a greater advantage.

Chuangfu Business Opportunity: The 100,000-thousand-worthy Chunxi shop reporter saw on the scene that the investment was very popular. In addition to the fur traders from Wenzhou and Guangdong, they discussed the shops and many local investors were also asking about leasing.

“Yesterday we still said that investment could reach 35% a day, but looking at 70% or more today is not a problem,” said Teng Rongsong. Although the result of the hot investment was originally expected, he was still quite surprised by the extent of the explosion. It was 10 am yesterday morning. Point to the opening to 3 pm, Huimei costume fur square has completed the rental of 387 shops, the occupancy rate reached 65%, achieving the opening of the red hot scene.

However, not all brands can settle in. Chengdu Jingbang has higher requirements for entering businesses. “We have requirements for brand, area, price and regional positioning.” Teng Rongsong said that it needs to see the qualifications of the brands and manufacturers it operates. Yesterday, many domestic fur brands had already come to the company to negotiate.

Teng Rongsong said that thanks to the strength of the Yueqing Chamber of Commerce, all of them are large customers in Haining and Guangdong, and a customer will occupy several shops. Therefore, although there are more than 500 shops, there may be only 300 merchants.

At the same time, he also said that the United States and the United States to wear fur clothing Plaza flexible way, easy to create wealth threshold, the Plaza investors in order to reduce the pressure of the operator's early funding, and Minsheng Bank [5.93-0.17% shares] to establish a strategic cooperative relationship, For the purchase of business rights for businesses to provide financial services for the monthly plan, to ease the pressure on commercial capital to help businesses develop rapidly.

Huang Zhenliang told reporters that for those customers who really wanted to start a business, but the funds were not many, the company and Minsheng Bank joined forces to provide a financial support program. Minsheng Bank provided ** to retail rental customers. “For example, we have a 5-year operating right plan. Set a shop for five years of total operating right price of 200,000 yuan, but customers only need to invest 100,000 yuan, the company as a guarantor to guarantee, you can get another 100,000 yuan from the bank **, so you can easily win Shops, share commercial dinner on Chunxi Road."

However, if you want to get this financial support plan, you also have the right conditions. “One of us is to evaluate each other’s credit record, but also to choose a company that has an idea and wants to make a store prosperous.” Huang Zhenliang said that Jingbang Group has done commercial real estate for more than 20 years, The company understands the development of commercial real estate in China and is a company that focuses on strategic vision. This includes commercial real estate projects that were also developed in Shandong, Henan, and Guangzhou this year. “The customer we choose is the person who does the work, not the kind of thinking. People who make quick money, choose to settle in the company, first of all require the brand to have a stability, the second requirement of the company has a long-term business objectives, we do not like to have some money, every day on the people of the romantic, good companies can follow us The Plaza grew up together. "They are doing a good job. It means that our brand has also improved. ”

Huimei Fur Square opened in September to meet the public. The location advantage of Huimei Apparel Square is unparalleled. It is the heart of Chunxi Business District, adjacent to Qunguang Department Store, west to Yanshikou Commercial Circle, Kowloon Plaza, and Shangdu Apparel Plaza. The H&M Chunxi store is facing each other and has a high potential for operation and appreciation. It is a golden opportunity for major brand businesses to rush into the Chunxi business district.

At the scene, Ms. Liu, a clothing brand, told reporters that she wanted to rent a berth. “Now Chunxi Road retail shop is very scarce.” She said that although Chunxi Road shopping district clothing is dense, it is indeed lacking fur concentration. Once completed, the square will attract the attention of many high-end consumers. At the same time, clothing stores on the first and second floors will also be encouraged.

According to the reporter's understanding, Huimei Apparel Fur Square began accepting registrations from merchants yesterday, including normal leasing and one-off buy-out of the right to operate for five years.

"If you have five years of operating rights, you can enjoy a stable business environment." Huang Zhenliang said that now many Chunxi Road shops are one-year prices, the introduction of a one-time five-year operating rights, businesses can not only enjoy a discount of 15%, but also Can allow businesses to operate at ease, concentrate on doing a good job market, Huang Zhenliang said that the State Group for more than 20 years of commercial real estate experience, is very understanding of the history of commercial real estate development, starting from the first project, it establishes a concept, "We are the largest The idea is to let the shops make money before we can make money.”

Huang Zhenliang said that the Group's concept for shops is to “fight fish and raise fish and feed fish”. Even if Chunxi Road has a thriving market, you don’t need to “nurture” shops to live well. Pay and support shops, “Our 10-million-year-old advertising plan has already been listed. From now on to opening, there is an arrangement for how to do it.”

Huang Zhenliang said: "For each business, the state will be based on their operating conditions, set up the customer's database management, and then targeted management, businesses only need to concentrate on operating well, pay the least cost, get the most effective return , And this is our first project in the state of Chengdu, we must put the name out and earn more investment opportunities for the project!"