Merchants make every effort to please “she”

Last weekend, urban shopping malls launched the promotion of women's products for the arrival of Women's Day. The difference from previous years is that this year, businesses have kept their talk about "Women's Day" instead of "Woman's Day" and "Lady Day".

Merchants please women consumers "is to please women consumers. "Women's statement is easy to let the female customers think of housewives." Liaobao Square Qiao Aimin explained, "Using Women's Day this statement, you can also expand the consumer audience."

Changing "Women's Day" to "Women's Day" did indeed welcome some young women, especially unmarried women. "Women's Day, it sounds a bit awkward, not as good as Women's Day." On Saturday, female college student Xiao Cao went shopping with her classmates and bought a small vest to treat herself. "Every time she arrives at Women's Day, she is a bit embarrassed. She is clearly a girl but is classified as a 'women'."

"From the perspective of women's consumer psychology, most lesbians are very sensitive to age. By using the 'Women's Day', housewives and white-collar workers in urban areas can accept it." Qiao Aimin added analysis.

Golden jewelry cosmetics sales hot reporter found in the Golden Eagle shopping mall, last Saturday and Sunday, gold jewelry and cosmetics are selling hot, one of the gold brands selling more than 70 million a day, and more than 20 brands of cosmetics a day sales reached 2 million yuan .

On Sunday afternoon, in front of a gold brand counter in Times Square, Mr. Li, a farmer from Lijiang, bought a gold necklace with a bank card, which was more than 8 grams, plus processing fees, more than 3,000 yuan. "This is not the (March 8th) holiday is coming soon, just as wages rose a bit last year." Taking advantage of the salesperson swipe the empty children, Mr. Li told reporters, "to send a gift to his wife, expressed his dim sum."

Why not buy platinum or other jewelry? "Platinum is not good. It looks like silver. It is easy to be misunderstood. Gold will know at a glance." Mr. Li replied when the reporter asked.

Unlike farmers in the suburbs, Mr. Jiang, a citizen, bought a set of cosmetics for his lover on Sunday. Moreover, it is behind the lover, waiting for her to pick up the bills. "Choose a gift, of course, with the love of a lover." Mr. Jiang said.

Women's shoes market is also good March 3, women's products such as the show, women's, also showed a hot trend of sales.

The reporter visited the market and learned that sales of Libao Plaza last Saturday and Sunday reached RMB 1 million. In order to stimulate the consumption of women's spring clothes, the mall also holds lectures on wearing clothing for the Spring Festival and guides consumption through teaching and matching techniques.

Wan Jiafu Zhao Lixiang analyzed that the “March 8th” Women’s Day is exactly the alternating season of winter and spring. Consumers have seasonal demand for clothing, and women have always been the main force of the consumer market. "Women's Day is the best opportunity for spring sales.

“From previous years and the current situation, before and after the March 8th holiday, women’s products including women’s and women’s shoes accounted for 70%-80% of sales; while in the ordinary period, women’s products accounted for a protagonist in the department store industry, but the percentage At 60%.”

According to industry analysts, women's shoes are the most sold in terms of sales of female consumer goods. From the survey, the average number of female shoes owned by female consumers reaches 12 pairs.

Coupled with consumption is also a good business opportunity to accompany the lover visiting the shopping district to act as a wallet, which is the choice of many husbands. However, many women in the interview also expressed that they are more willing to go shopping with colleagues and same-sex friends.

"Walking in the mall, gay men are not interested, and they can see it too tired." The citizen Jia said, "Watch shopping with my female colleagues and help each other when shopping.

According to industry insiders, women’s consumption is also an important business opportunity. Many shopping malls that use the same brand to offer women's second-sale products enjoy lower discounts, which caters to consumers. Reporter Qi Shangdong