Years ago Women Mr. Jia: CHIC Shows Sand Art

2011 CHIC was kicked off today (March 28th). Nearly a thousand clothing brands will participate in the exhibition. We invite Mr. Jia Donghai, Director of Operation of Women's Wear Brands, to learn more about the participation of women's brands in the years.

About time brand women's fashion apparel series

Reporter: Hello, I am very pleased to be able to interview you at the Chic2011 China Apparel Fair. The women's brand was established in 2007. In just a few short years, it has developed into a well-known Chinese women's clothing brand. Backing relationship?

Mr. Jia: The foundation for the establishment of TYT is very good. First of all, the achievements of the company's industrial park in the last four years are based on the development of independent brands, relying on unique and differentiated brand sand culture and sand painting art, and persisting. Independent research and development and design, from production to sales have been fully developed by independent decision-making. Among them, TYT's brand culture should be particularly emphasized. Our design is based entirely on sand culture and sand art as a creative source.

Reporter: In recent years, the clothing industry has paid great attention to the cultural connotation of the brand, especially the national culture. How do you see it?

Mr. Jia: The brands of TYT have been very concerned about brand culture. In simple terms, our brand highlights the connotation of sand culture and sand painting art. Lao Tzu's “Moral Sutra” mentions the famous connotation of sand culture as “I want to do it. The town's nameless park is to emphasize the sand's dedication and the maintenance of all things, instead of arguing for the "poorness." Nowadays, a harmonious society has been promoted. From the human nature, it is necessary to emphasize the "poorness" and not to say that things are not happy. To be self-satisfied and keep calm, pure and simple life attitude. Brands of the right and left years are through the carrier of "sand" and promote the concept of "convenient calm and simpleness" to promote the concept of life of consumers, create spiritual beliefs in real sense, and realize the social value of cultural industries and the economic value of apparel brands. The high degree of integration, adhere to the cultural road, persevere in the development of the brand.

Reporter: What characteristics will be brought to you at the CHIC show?

Mr. Jia: This CHIC brand exhibition around the years shows a brand culture characterized by sand culture and sand painting art. It has strong visual impact and live shock, allowing participants to experience the brand connotation of TYT on site. Special emphasis is that we will once again invite the brand art director Mr. Su Dabao to interpret the classic sand art of fashion, and launch new products for the summer of 2011. In addition, we also invited our strategic cooperation unit ---- Jiangsu Broadcasting and Television Chief Station makeup channel broadcast live television throughout the show, during the exhibition, we also held a special series of "the fashion media and fashion companies Goldbach conjecture" theme series promotion Activities, so that more people can feel our brand culture.

Reporter: I'm very interested in the name of our brand. Can you tell us about the relationship between "Left and Right Years" and its brand positioning?

Mr. Jia: From time to time, the brand, from the brand name, emphasizing the concept of time, the passage of time, the illusion of eternal, "the right and left years" brand is to allow the most ideological, intellectual charm and simple, quiet qualities of women, can affect their own Years of time make the innocent beauty of life's beautiful moments long-lasting. Can reflect - the simple, calm, calm and calm nature of women from the accumulation of strong human culture; highlights the intellectual connotation and artistic atmosphere of women. The term “right and left years” is the most appropriate word for interpreting women’s mature and confident free spirit. There are three layers of meaning for years:

The first level is external, wearing TYT can be about the years, so that women are younger than the actual age;
The second level, from the spiritual level, understands that when the years are lost, we can get in and out of the mind, get spiritual pleasure, and show deep beauty;
The third level is the attitude of life. This is a philosophy of life. With the simplicity and depth of sand, it interprets the woman’s understanding of life – calm and calm. This is the core concept of “right and left.”

"Not rigidly, deliberately, unobtrusively, self-centered, free and easy; let your time flicker around you, and enjoy your time." These concepts are very harmonious with the positioning of target groups and brand positioning.

Reporter: With the help of the CHIC fashion trade platform, what do you think is the biggest gain you can get? Will you continue to exhibit next year?

Mr. Jia: The biggest gain - we firmly believe that brand culture can be more deeply rooted in people's hearts. We can get more consumers and customers' recognition in brand promotion and marketing, and brand awareness rises steadily. We will also continue this promotion method and make good use of this big stage. Welcome everyone to the new International Exhibition W3209 booth to visit and exchange.