Comes from American fashion sports casual style, close to fashion, youthful nature, simple and popular. Original and natural tone, with red, white and blue as the main colors, rubbed into the latest international fashion colors, with the unique American style as the keynote, the most popular European and American models, combined with the domestic aesthetic popularity index, in line with easy to wear, with And coordinating, comfortable and comfortable fashion sports and leisure routes, fashion but not publicity, dynamic and not the alternative, leisure and not simple.

Shenzhen Miqile Industrial Co., Ltd. was established in 1999. It is a large clothing brand enterprise that integrates garment design, production and sales. The company now has more than 300 employees, annual production capacity of more than 3 million, and sales coverage of nearly 80% of the country's sales, and each quarter's sales performance to double the growth rate. While conducting all-round development and maintenance of the domestic market, the company is also actively engaged in international market expansion and attempts to create a comprehensive, globalized apparel operating company.

Brand Positioning

Brand style: popular leisure, fashion partial movement.

Brand line: from the American fashion sports casual style, close to fashion, youthful nature, simple and popular.

Emphasizing originality and nature, using red, white, and blue as the main colors, rubbing in the latest international fashion colors, with a unique American style as the keynote, the most popular European and American models, combined with domestic aesthetic popularity indicators, in line with easy to wear, with And coordinating, comfortable and comfortable fashion sports and leisure routes, fashion but not publicity, dynamic and not the alternative, leisure and not simple.

Customer Positioning: Young women aged 18-30 years old, they are college students, white collar workers entering the workforce, urban fashion women who yearn for youth, their pursuit of sports and leisure comfort, energy, freedom and romance, love of learning, work enthusiasm It is optimistic, positive, and advocating fresh and full of beautiful visions for future life.

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