Paul and Shark enter the Hangzhou Tower Shopping Center

Recently, Paul & Shark (Paul & Shark), one of Italy's top casual wear brands, held its grand opening at Hangzhou Tower Shopping Mall, bringing together spring and summer fashion collections of 2011 with classics and fashion. Paul & Shark Global Chief Executive Officer and Creative Director Mr. Dini presided over the ribbon-cutting ceremony. The popular movie star He Junxiang in Asia as the opening guest set off the popularity of the audience.

The new concept store of Hangzhou Tower covers an area of ​​230 square meters. The concept of Paul & Shark's new storefront concept is derived from an elegant and sophisticated design environment that achieves a balanced distribution of space while achieving practicality and meeting contemporary design standards. , The layout and display of the store are characterized by precious and shiny mahogany, which effectively reflects the special light to the surrounding environment. The structure composed of the white oak floor and the adjusted lighting also forms a special light contrast and adds uniqueness. The color, the golden brand logo, shines on the dark blue lacquer panel.

This season, Paul & Shark continues the theme of its luxury journey, shifting its location to Maldives, known as the "Garland of the Indian Ocean." The warm sunshine, colorful ocean and dreamy beaches make up the unique equator of the Maldives. It contrasts with the colorful design elements of Paul & Shark this season. Paul & Shark took a lot of thought in the use of fabrics and colors this season. The new brilliant blue, purple and cornflower blues added a few jumps and splendid moments this season. The silk and linen fabrics give the brand an elegant and comfortable temperament. The prints are embellished with liveliness and joy. This preview brings infinite comfort and comfort to the guests.

Eight models of Chinese and foreign models dedicate themselves to interpretation of this season's gorgeous elegance yet lively and jumpy style. In terms of men's wear, this season has spent a lot of time on color selection and matching. In addition to the classic colors used in white, ivory, red and blue, this season has added a variety of bright and brilliant colors such as brilliant blue. Purple and cornflowers are blue, and they blend in with elegance.