[China Glass Network] 1. The identification characteristics of customers on the value of gifts
Jnpfootwear is specializing in making daily casual shoes.
The main sells point of our Women's Shoes Collections is durable , comfortable ,fashion for daily wear.
We always choose memory form insole with more cushion for women's shoes, flexible and durable outsole for boots,quality and cost sheepskin leather for sheepskin boots and slippers. Considering the practicability of the shoes once making the paper patterns.
We'd like hearing from our clients, all the ideas and feedback are precious for our improvement.
Women's Moccasins collection are developed for comfortable long walking.
Women's Winter Boots collections selected the latest leather patterns, quality sheepskin to keeps the boots both fashion and warm.
Women's Winter Slippers collections divided to real leather and suede to meet different clients need.
Women's Indoor Slippers collections are developed for quality ,fashion ,comfortable but reasonable price.
If you any ideas for the women's shoes , please do not hesitate to contact with us, there always one styles for you. And we also could develop the unique and hot sales products together.
Women's Shoes Womens Shoes,Ladies Boots,Ladies Shoes,Ladies Leather Shoes YANGZHOU JNP IMP.&EXP. CO.,LTD , http://www.jnpshoes.com
Better gifts are often a combination of "value" and "easy". To be "value-for-money", cost is a big bottleneck, and it is generally only enabled in special circumstances such as new products or breakthrough key markets. More often, the customer's identification of the value of the gift is very simple, that is, "affordable" and "practical", which is also the more basic consumption characteristics that should be respected when choosing promotional gifts.
Junyao milk once made a promotion, "Buy a box of Yao milk to send a pound of eggs", it is very popular, many stores because of this promotion is out of stock. Junyao seized the recognition of the value of gifts in the characteristics of consumption: “Eggs†are essential for daily life, very “practicalâ€; and a box of milk to send a pound of eggs is also very “affordableâ€.
2. The customer's recognition of the difficulty of obtaining the gift
A good gift operation must allow customers to get gifts very conveniently, preferably "buy it immediately." If the customer thinks it is difficult to get the gift, such as the complicated procedure, or the threshold is too high, the promotion effect will be discounted.
Very lemon has done a promotion - accumulate 15 different very lemon labels, you can get a set of beautiful albums. This is too difficult, right? How many boxes of products can I buy to get 15 different labels? The customer has no confidence at all, where is the plan to buy?
It is easy to get in order to motivate everyone to participate, and the “potential†of promotion is easy to make. Otherwise, the Ministry of Personnel feels that it is not a gift, and your gift can only become a “sampleâ€. It is better to let each of the participants feel that they can be "squatting", and they must not "can not be met."
3. Customer's immediate demand characteristics for gifts
Is it necessary to promote the purchase as long as it is useful to customers? otherwise. An important feature of the appeal of the gift to the customer is the immediate demand - the better gift is the customer's current demand, which is the seasonality of the gifts we often say.
A furniture factory makes summer promotions. In order to promote the leather sofa, a cotton cushion is given. The cotton seat cushion is soft and the color is beautiful, which is really good. But by the end of October, sales were nearly 50% less than the same period last year. Enterprises wonder, the style is more, the quality is better, the price is lower than the peak season, the promotion has also been done, how can the result be so miserable?
Summer cotton pad, who are you dead and die? It was hard to be hot, and you gave him a "hot pot", which definitely won't work. If you send a bamboo mat, the same thing under the butt, the effect is completely different.
"Product Benefits Point" and "Gift 4, Customer's Cognition of Product and Gift Benefit Points
Product Benefits is a paradox in gift promotion: Which point should I use to drive customers?
It's simple: if customers have a high level of awareness of product benefits, they are more concerned about the benefits of the gift. When they have not fully recognized the product interest point, they must focus on the product interest point, and the gift interest point is only an auxiliary means. The same is McDonald's, "buy McDonald's value for a big meal, send Snoopy toys" is a testimony.
Women's Moccasins
Women's Winter Boots
Women's Winter Slippers
Women's Indoor Slippers