Tianlun Tian Released the Industry's First Microfilm to Lead the Industry

On May 23rd, the domestic outdoor industry's first popular science micro film, jointly produced by the domestic outdoor industry leading brand Tianlun outdoor and outdoor industry famous website 8264 outdoor information network, Tsinghua University mountaineering team and original culture, “Tang Yan said outdoor mountaineering articles "Formally released to the world, and held a grand launch ceremony at the headquarters of 8264 outdoor data network.

On the same day, in addition to representatives from the production side, relevant leaders from the outdoor industry associations, domestic outdoor industry enthusiasts, and related media reporters were invited to attend the launching ceremony. Everyone witnessed a new moment in the outdoor industry that day.

Outdoor industry micro-film distribution of popular science knowledge

According to statistics, at present, China’s outdoor sports team is growing, and it is often seen that many outdoor enthusiasts spontaneously organize outdoor activities such as hiking and field camping. However, due to the lack of a professional and comprehensive understanding of outdoor sports knowledge, there is often a mishap in the spontaneous organization team. As the leading brand in the outdoor industry, Tianlun Tian hopes to comprehensively popularize outdoor science knowledge in combination with popular microfilms.

Tianlun Day’s outdoor person in charge said: “Showing boring outdoor science knowledge in a lively and animated form, together with well-known cartoon characters, is very easy for the audience to accept. Companies engaged in outdoor brands for many years, so that more people fall in love with the outdoors, to join the outdoor team, has always been companies are willing to see."

In response, the person in charge of the 8264 Outdoor Data Network also stated that the publication of “Tang Yu’s Talking Outdoor Mountaineering” is for the majority of the audience and can be used to learn outside knowledge in an intriguing storyline to avoid future outdoor sports. The harm caused by unnecessary harm is a big gain. For the outdoor industry, this is also a landmark start. It will lead a new direction for other domestic outdoor brands in the future of brand marketing.

Micro-film marketing will become a new bright spot for the development of the industry

The upsurge of online marketing in these two years has been on the rise, especially since the beginning of “Weibo”, the domestic “micro-culture” boom has started, and all kinds of “micro”-related forms of Internet have come together, and the pace of people’s life has been accelerating. Under the general environment, "micro-culture" has also quickly gained public acceptance and recognition. Tianlun Tian, ​​as a leading outdoor brand in China, quickly grasped the market dynamics and walked in front of the industry. For the first time, it introduced “micro-movie” into the outdoor industry, opened the industry micro-film network marketing precedent, and set a leading role for the domestic and outdoor industries.
In fact, the major domestic outdoor brands have been making continuous efforts and improvements in how to improve outdoor sports equipment and provide outdoor enthusiasts with the safest and most comfortable outdoor equipment. However, in popularizing outdoor sports science knowledge, outdoor brands have not attracted enough attention. In this regard, Tianlun Day Outdoors, with years of experience in outdoor brand marketing, quickly and accurately selected this year's hot microfilm as a vehicle for outdoor knowledge dissemination, taking the lead in bringing popular outdoor knowledge to the outdoor industry agenda, and using microfilm to have strong stories and interactions. Sexual advantage, Tianlun days outdoor opened a new round of outdoor brand marketing new model.

“In today’s social media such as microblogs, video websites, and social networking websites, it’s a wise move to communicate brand names in the form of microfilms. It’s believed that in the near future, Tang Hao’s chattering will introduce a funny video of outdoor science knowledge. Will cover the entire network, which also opened a precedent for micro-film marketing for other outdoor brands in the country.” An industry insider praised “Tang Hao said outdoor mountaineering articles”.