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[Amoy Di children's clothing 2012 autumn and winter fashion series] Tao Di occupy marine culture, open up the Blue Ocean, a clear "to become the spirit of the children to accompany children," the core brand value, Amoy Emperor brand mascot is a dolphin, dolphin is the sea elves, the ocean Of the elves with brave, sunshine, partners, the best quality, but this is also Amoy emperor to consumers a brand concept, Amoy Emperor hope to give children the courage to face life; to give children the sunshine attitude; to give children growth Happy; help them to be the best elves. Taoyi positioning marine culture, open the innovative store model, with the concept of "marine culture" to create the experience of terminals, through unique store design and strong cultural ideas to convey brand appeal, and Amoy emperor as a representative of this way of life, culture Driving sales force. [Amoy Di children's clothing 2012 autumn and winter leisure series]