Parents installed the market performance is good

Right now in the summer, many parents took their children to wear a child-friendly equipment to embark on the journey. Parent-child installed in the hottest online, nearly a week in the online shopping on qq sales increased by 70% last week, parent-child equipment, the optional room up to 200,000, popular.

On Taobao, chatting with a shopkeeper who sells diy's parent-child clothes, it is now a busy season and parenting equipment is particularly good. He said that now many of the 80's parents like to take their children out, and they are very concerned about clothing and accessories. Parenting and childbearing is a family of three.

Daddy boomer mother, "a way for parents and children"

In addition to the expression of children's language and behavior, parents express their emotions in the form of clothing, which is now a social trend. Industry sources told reporters that in the last two years, 80 years later, it has become the mainstream of the children's consumer market. The younger parents have made children's clothes and parent-child outfits that have fashionable designs become mainstream. In addition, for the younger generation of 80, they are more willing to invest in the affection with their children, and parent-child outfit became the best choice.

In the aftermath of the post-80s and post-90s upgrades that became “Dr. Dad Chaoma”, more and more apparel companies are eyeing the parent-child outfit market. A few years ago, some ready-to-wear brands developed children's wear series one after another, playing the concept of “parent-child”. Nowadays, even children’s brands have a share.

Parent-child equipment is a branch of modern popular casual wear, also known as family-friendly clothing, parent-child equipment is mainly composed of adult clothing and children's clothing. Mainly include: father and son equipment, mother and child equipment, mother and daughter and family equipment. Parents wear mostly sweaters, hoodies, and t-shirts. The tailoring of adult clothing and children's clothing is basically the same, with differences in details such as size and pattern. Most of the parent-child's patterns are composed of patterns that are identical, similar, or have a special meaning.

Among you, me and I, you, brother-in-law, manager Cai Fan, told reporters that parent-child support is becoming more and more popular in China. “Many families now have only one child. They are very much cared for by parents. Parent-child activities are more frequent.” He said that the current “thump family” children’s clothing consumer group is targeted at children aged 3 to 12 years, and the introduction of parent-child equipment can break the consumption. The age limit of the group.

“When we sell in stores, we often meet some young mothers who like to wear large-size children's clothes.” A store manager of a children’s clothing store told reporters: “Some customers are very young, but they are Novice parents and moms sometimes buy cute styles for their children and ask them if they have the largest size.” She believes that the main consumer groups for parent-child outfits are their post-80s parents. With the 90s entering the marriage stage, the market will be even more Red fire.

The reporter found that in fact, d&g, dior, marc jacobs and other brands have been developing for many years in the field of parent-child wear. In addition to the lovely design and high-quality fabrics, the brand children's wear is also very good at integrating into the design of the classic elements, after all, children can not save their own money. To buy clothes, they must first capture the hearts of those parents who have been immersed in fashion for many years. Wei Shi, head of the jamebore brand, believes that the current parent-child packaging market has evolved from the initial product demand to the needs of a new lifestyle. "Parents' demands for children's dress are not merely an image. They also want their children to have a healthy, positive and tasteful attitude toward life. Dressing is an outward manifestation of life attitude." He said, parenting It's better to let your baby wear it and you'll know that it was the child of the 80's parents. You have me and I have you.

Online and offline force reporter learned from Tencent e-commerce's qq online purchase that this year's Children's Day "to send warmth" has become a choice for many consumers, because more consumers are beginning to realize that for children, "company is more important than gifts." . In the past week, super-loving parents have continued to sell on qq.com. The reporter searched for "parent-child equipment" on qq online shopping, and there were nearly 200,000 related products. Data from qq online shopping shows that the sales of parent-child goods in the last week have increased by more than 70% from the previous week. A mother-daughter parent-child outfit priced at $86 has sold more than 1,000 units in the most recent week.

Recently, many domestic and international front-line brands such as zara, attachment, and La Chapelle have launched a series of parent-child outfits. It is understood that these mini version of the fashionable children's clothing, every quarter with the adult models simultaneously listed, the family looked very loving to wear. Cai Fan introduced, Big Brother family will be the first to enter the Taobao flagship store, through the e-commerce channel for trial marketing. “According to market feedback, we will arrange to enter the country more than 300 big thumb animation animation experience hall.” He said that at that time in the Thumbs up experience hall, parents and children can feel the warm affection. "The integration of animation into parent-child product design not only serves as an emotional transmitter, but also as a disseminator of culture and happiness."

For the development of parent-child equipment market, Cai Fan believes that we must not only think from the perspective of market products. "As a brand, 'see through' this type of consumer lifestyle characteristics and spending habits are very important, and even can become the success or failure of this market node. "He said that parent-child equipment as a market segment, in line with the current trend of the Chinese consumer market However, only knowing these is not enough. Whether or not we can incorporate more of the art of living in the brand culture and the positive energy of the brand is the key to success.

The indifference of some interpersonal relationships that emerged in modern society is an important basis for the growth of parent-children's clothing.

Behind the highly developed economic level is the overstrength of work pressure. For this reason, people are not only trapped between the early 9th and 5th, but also sacrificed a large amount of leisure time, coupled with increased employment and personnel flow in different places. Therefore, between parents and children, between brothers and sisters, between husband and wife, Lovers have less and less time and opportunities to spend together, and some have separated for a year or years. Based on the above circumstances, parent-child costumes with the main idea of ​​promoting family harmony and warmth and increasing the sense of belonging of the baby family were born.

Parent-child wear is a popular trend in the current children's wear industry. Many parents are happy to wear the same clothes as their children, play games with children, and bring them closer to their children. Parenting equipment can not only express the deep affection of “We are a close family”, but parents can use a “child” addiction to revisit the long-lost innocence.

The popularity of parent-child equipment also reflects a new consumer trend in the current environment. The more developed the economy, the more busy people will be and the more fragile the family relationships will become, the stronger the thirst for family relations will be.

Parent-child equipment sales are now mainly through the online store sales, physical sales of parent-child wear brand love Bay, toot can be children, high family, t100, Karabeibei and so on. However, most parent-child outfits are still mass-produced. Only a small number of companies implement customization, manual production, and DIY production. For example, the introduction of foreign advanced technology by Aikeda makes it possible for customers to diy their own costumes online. Through the powerful diy system in the station, Aike customers can realize their own styles, free color matching, self-selection patterns and add texts, so that the family has a unique parent-child equipment has become a reality.