Marks & Spencer clothing stranded the Chinese market
On April 10th, Thursday, the fourth quarter of FY2013 will be announced. Marks & Spencer Group plc (mks.l), the UK's largest clothing retailer, expects apparel sales to decline for 11 consecutive quarters.
According to the forecast data of six analysts, Marks and Spencer Group plc (mks.l) Marks & Spencer's general merchandise department that specializes in apparel, footwear and household goods sold in the same store for 13 weeks before March 29, 2014 Decrease by 1% over the same period, and the decline is narrower than 2.1% in the third quarter of the Christmas holiday season; net profit for the whole year will also contract for the third consecutive year. The market expects pre-tax profit if margins are under pressure from high-intensity discount promotions. It will be 6.3% lower than the 665 million pounds in fiscal 2012 to 623 million pounds.
Marks and spencer group plc (mks.l) Marc bolland, chief executive officer of Marks & Spencer Group, has invested 2.3 billion pounds since the company took office in 2010 and has transformed the chain of department stores into internationalized and multi-channel retailers. Among them, the transformation of the clothing sector is even more costly. However, British consumers seem to have not suffered from the increasing popularity of fashion products and the leading ladies series led by outstanding British women.
Bank of america merrill lynch (nyse:bac) Bank of America Merrill Lynch warning marks and spencer group plc (mks.l) Marks & Spencer's fourth-quarter apparel sales have been affected by the February downturn and March and the warm weather, Easter this year fell Out of the fourth quarter schedule is also a serious blow. Goldman sachs group inc (nyse:gs) Goldman Sachs added Marks and Spencer group plc (mks.l) Marks & Spencer to the "conviction sell" list. Goldman Sachs believes that "m&s Marks & Spencer's domestic sales of about 300 stores in the UK are about 80% outside the 50 best retail locations in the UK", and operating in a sub-regional area places it in a booming e-commerce market environment. It is even more difficult for retailers to reverse the decline in sales, and must continue to attract consumers through price cuts, creating a vicious cycle.
According to standford c.berstein & co., Marks and Spencer group plc (mks.l) Marks & Spencer lost the fastest market share among the top ten clothing retailers in the UK. During the first half of the year ended February 16, 2014, the Marks and Spencer group plc (mks.l) Marks & Spencer's market share fell from 11.36% in the same period of the previous year to 11.18%. The market consultancy kantar worldpanel pointed out that the department store was 25- The 55-year-old core consumer group and the 55-year-old and above customers are less attractive, and women's, men's and children's wear are declining.
Marks and Spencer Group plc (mks.l), struggling in the domestic market, seeks to offset negative influence through international expansion.
Marks & spencer group plc (mks.l) Marks & Spencer held an investment day in France on April 1st to launch an international expansion plan. CEO Marc Bolland announced that it will open 250 new stores in important markets such as Western Europe, the Middle East and India in the next three years, increasing the international sales ratio from the current 25% to 40%. However, the Group also acknowledged that the Chinese market has failed to operate and will seek local partners in China and may abandon its direct operation model.
Since entering the Chinese market in 2008, Marks & Spencer Group plc (mks.l) has opened 15 stores in Shanghai, China. However, due to operating difficulties, it plans to close 5 of them, but at the same time looking for a new site and opening 5 other stores. Marks & Spencer Group plc (mks.l) Martha Boland, CEO of Marks & Spencer, expressed her hope to use partners to expand in China.
In addition to physical stores, marks & spencer group plc (mks.l) Marks & Spencer also operates online stores and Tmall online retail stores in the Chinese mainland market. In the investment day report, Marc Bolland stated that the Internet will play an important role in the international expansion of the Group in the future.

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