What is the men's brand TRENDIANO?

The neighbors shouted well, and they went to the arena of tearing green and wet on the stage of history. Last week, when we said "MUAJI" to MUJI, a child's shoes called @door were chased by the WeChat background and asked this question:

“? gull 绱 school? 掖 ツ昱 ツ昱 ツ昱 ツ昱 ツ昱 衲昀 衲昀 降 降 降 蚰 蚰 蚰 蚰 艘 艘 艘 艘 艘 艘 艘> TRENDIANO?

”

All right, everyone is quiet,

We are going to open again tonight:

What kind of brand is TRENDIANO? ?

Let me tell you a story first.

In the past, there was a Wenzhou boss who wanted to do clothing business. He felt that doing clothing brands in China must be Western style, so he went to Hong Kong to register a women's brand, is now familiar with the sister papers Ou Shili OCHIRLY?

Even though this brand in Europe has always been propaganda itself from Florence, Italy, but in fact it was first with the Chinese name "European force", and then give it a transliteration of OCHIRLY. Ou Shili, the "power of the era from Europe," is roughly that.

After a year in Europe, when the women's clothing company became a boyfriend, it was named TRENDIANO. It was men's clothing. The first half of TRENDIANO comes from English Trendy (funky); the latter half comes from the Italian root iano and is basically a modal particle.

This method of naming is creative and somewhat like Das Auto of Volkswagen. Can you feel the control of this chart?

This is the origin of the TRENDIANO brand.

Interestingly, TRENDIANO and the parent group of Hercules International, the English name is also called Trendy Group, it seems that the boss still likes boys more than girls!

Here is an interlude, children's shoes can not help but laugh at domestic products like to fake themselves into foreign brands. In fact, this is not the case. Ask yourself, if you now go into the mall or online shopping mall to buy clothes, the subconscious still feel that what makes a brand with a foreign brand to sell a price?

Therefore, brands like TRENDIANO, GXG, and PORTS may not necessarily be bragging themselves. They are often forced by consumer prejudices. What kind of user decides what kind of brand will be born?

On the other hand, the Heggen Group behind TRENDIANO and EUTimes is actually very powerful.

In 2012, the international luxury goods group LVMH, which is the LVMH brand, had a 10% stake in the Hewlett-Packard Group. Although it is due to business considerations, but after all, let TRENDIANO and EU time behind, really stained with a little bloodline of luxury goods?

In addition, TRENDIANO and boss of European time, Jacky Xu, while in the business of clothing business, and the children's shoes of the Cheung Kong School of Business, they also engaged in a special sale of e-commerce website. They also completed listing in the United States two years ago. Is it only Vipshop?

In short, people's background is really profound...

Well, it's a bit too far away. Let's talk about TRENDIANO's products in the end.

What is TRENDIANO's product? ?

Similar to the Peacebirds and GXGs we talked about before, TRENDIANO's products follow the international big road. Basically, the first-line brands and trendy brands that you can often see have been “tried” several times by TRENDIANO. Like Givenchy's sequins and prints, Kenzo's tiger head, do you have the opportunity to see them on TRENDIANO products?

Standing on the "copy" perspective, TRENDIANO's design level is not as good as that of the Taiping Bird and the GXG, but it is the same as the original one. However, it is a bit of a kung fu job on the cutting and playing board. The overall sense of quality is better than those of the other two. Of course, the price is much higher. The high-end brand Massimo Dutti, which is closer to Zara's goal?

Compared with TRENDIANO's stores, it's easy to see that the details of his shop with Massimo Dutti are very similar.

What is worse about TRENDIANO is that the fabrics used in its products are a bit too bad compared to their own pricing. Especially shirts, sweaters, and Tee, basically after you wash twice, shrinking and fading, this dress has nothing to do with its initial appearance. This is the first question of their products?

The second problem with their products is at the design level.

We said earlier that TRENDIANO, like Peacebird and GXG, is copying international big names exactly the same. The problem is that the products they copy are basically T-versions.

You know that the catwalk show clothes on the platform are generally a display of the brand's cutting-edge design. It has nothing to do with the beauty and ugliness. It is more about the performance of designer art ideas. If such clothes are on the catwalk or are on the red carpet of the award ceremony, there is no problem. However, if they are haunted in the daily streets, they are a little out of order.

Like the old man below, it looks pretty good to wear TRENDIANO on the stage.

But if you give him a background, the situation is completely different. .

We can feel it again.

Is this TRENDIANO on stage?

This is TRENDIANO on the road?

Is there a strange feeling?

In the same way, the clothes of this big T-segment are also very testable to people's temperament and figure, and they will go astray when they are careless. Do not believe that you can look at the following three guys who are wearing TRENDIANO. What's the difference?

Fellow friends, if you think about it, if you walk into a TRENDIANO store and see more than half of the clothes look like this, is it a little scary? . .