Jingdong × CHI ZHANG 2017 spring and summer release show detonated "double 11" fashion carnival

On November 11th, Jingdong × CHI ZHANG 2017 spring and summer release show was grandly staged at Jingdong Headquarters. Jingdong teamed up with pioneer fashion designer Zhang Chi to jointly create China's first revolutionary 360° light and shadow interactive show, allowing guests to enjoy the event. The ultimate visual feast. Stars gathered at the scene, Wei Chen, Ai Dai, Bao Chunlai and other celebrity artists made a stunning appearance. Many fashionistas and bloggers gathered together to detonate the “Double 11” fashion carnival.

In this is the first interactive show in China, with the dazzling light and shadow, the models walked into the crowd with music, which will symbolize the love and freedom of the Spring/Summer 2017 collection, and the free show in the crowd. All the way to show, each show guest is the owner of the show, everyone can follow the model to the runway, enjoy the feast. This new interactive mode makes the meaning of the Once in a Lifetime JD X CHI ZHANG 360° light and shadow interactive show straight into the audience, so that everyone can feel the true meaning of the "heart of freedom".

CHI ZHANG's spring/summer 2017 collection is based on Zhang's consistent style, combining the “personal spirit” and “real wear function” of fashion. The combination of leather and silk fabrics, with a combination of conventional cutting techniques and bright and attractive colors, has created Zhang Chi's more popular and more ready-to-wear fashions in this season. There are both exaggerated and unpredictable elements of drama, and the introverted elegance and classical parts coexist, which not only highlights the tension of Chinese fashion, but also the affinity of everyday wear. It is understood that CHI ZHANG 2017 spring and summer series is expected to be exclusively available in Jingdong Mall at the end of December. In addition, during the "Double 11" period, Jingdong and Zhang Chi also launched Jingdong × CHI ZHANG exclusive custom couple sweater, which was officially launched in Jingdong crowdfunding on November 9.

As early as February of this year, Jingdong portable hand Zhang Chi and other outstanding domestic original designers appeared in New York Fashion Week, and relying on the platform advantage to achieve "show and buy". This big show is another deep cooperation between Jingdong and Zhang Chi. The two sides opened the "Double 11" fashion curtain with such a unique interactive show, which injected new vitality into Jingdong apparel layout fashion strategy and consumers' fashion quality shopping. Zhang Chi said, “As the leading force of Chinese e-commerce, Jingdong has introduced the original brands of many independent designers. This quality and fashionable shopping experience has created a good growth environment for Chinese designer brands, and also made more The young people who love fashion have the first time to reach the most fashionable fashion trends through Jingdong."

Wang Lijie, general manager of the clothing department of Jingdong Mall, said that under the consumption upgrade, the demand for personalized and diversified consumers is obvious. After the 80s and 90s, it became a mainstream consumer group, and the original design works with distinctive personality and unique style represented by CHI ZHANG were favored. Jingdong hopes to rely on the power of the platform to push China's outstanding designers to a broader market. Jingdong has long been more than just a shopping platform, but also a powerful driving force for the development of China's fashion industry.

The industry analysts believe that while consumer products, consumer culture is on the rise. High-end consumer online shopping apparel no longer puts the price first, but more concerned with the quality and style and the life attitude and culture behind it. Jingdong deep-rooted original design, incubating designers to promote the development of new categories, differentiated strategies to meet the needs of users to grow and enhance, but also won the industry's recognition and support. The outstanding domestic designers represented by Zhang Chi, through cooperation with the e-commerce platform, opened up a new path for the development of the original fashion industry. Jingdong and Zhang Chi joined forces to create a dual 11 fashion feast, successfully creating an e-commerce platform and original designers. Milestones.