Bosideng menswear 2010 spring and summer new product launch takes “Taste Life” as the brand positioning. It is to advocate consumers in different life situations, to achieve different styles of dress, and to lead a full-life form of dress culture. Through the concept of "quality life" to change the men's clothing purchase behavior: from the single product and the purpose of the purchase, to meet the needs of different life forms and purchase.

Bosideng men's clothing starts from the spring/summer 2010 season and combines fashion, style, comfort, and leisure with stylish style, fit tailoring, high-quality fabrics, harmonious colors, advanced production techniques, and excellent quality. The product line has been comprehensively refined and upgraded. The products are mainly divided into four series: “exquisite commerce”, “simple office”, “Cool leisure” and “urban sports”.




On the day of the conference, in the spotlight, the up-and-down male models wore Bosideng menswear to interpret the four Bosideng menswear collections, allowing all the audience to intuitively appreciate the latest season's products. The Bosideng Men's Aspirations have created a fashion trend in the Chinese territory that has allowed Chinese men to focus on the spotlight regardless of the occasion they are in, and to display their own unique taste and charm. Secondly, the addition of two foreign male models also reflects the trend of Bosideng men's wear towards internationalization.



Bosideng Menswear is one of the core strategies for the extension of the Bosideng Group's industrial chain, and it has also received the Group’s attention and strong support. In March of this year, the men's leadership team traveled all over the country to the cities of the second and third tiers. After conducting a thorough investigation and understanding of consumers, it launched a brand strategy based on “Taste Life” as a brand new positioning. On July 15th, Bosideng Menswear held a grand strategy announcement at the Bird’s Nest in Beijing. Signed "Quality Idol" Wang Lee Hom as the brand's spokesperson, used Wang Lihong's confident temperament and talented musical talent to express the brand's "internal beauty." In addition, Wang Lee Hom's fashionable and stylish dress and styling comprehend the colorful life style of living and enjoying life and express the “external beauty” of the brand. Bosideng men's clothing has been transformed by its own products, images, channels and roles. It has become a strong force and has spurred domestic brands and even international brands.



In the face of this series of changes and deployments, Mr. Gao Dekang, Chairman of Bosideng International Holdings, pointed out that Bosideng man has a professional brand operation team, a scientific and rational organization structure, a clear brand positioning, and forward-looking mid- and long-term development goals. It is believed that under the support of the men’s team and with the support and cooperation of all partners, Bosideng men’s clothing will surely achieve the strategic goal of becoming a leading men’s brand. The group company must fully support the development of Bosideng men's clothing and share in Bosideng brand resources, social resources and other aspects.



Bosideng Group, as the leading clothing brand in China, is not satisfied with its own intrinsic mode and is actively exploring new horizons. It is a strategic arrangement where Bosideng people are guided by the market. Bosideng men's wear, the concept of quality life men's wear, supplies lifestyle and dress attitude, dialogue fashion popular frontier, to enjoy the quality of life of people to provide their own exclusive brand, its success momentum unstoppable.