China’s wealthy diamonds account for 20% of the global market’s diamonds

China's upstart appetite investment diamonds crazy

The industry claimed that the diamond consumption of the rich in China accounted for 20% of the global market, and the starting price of high-end jewelry was over 100,000 yuan.

According to the latest data from the Shanghai Diamond Exchange, China’s general trade diamond imports reached a record high of US$577 million in the first half of the year, an increase of 92% over the same period of last year, and it continues to be the second largest diamond consumer market in the world.

Industry insiders expect that high-end jewellery will play a more important role in China in the future. Among them, rare diamonds are becoming a new target for Chinese new rich people.

Foreign companies coveted

Diamonds consumes 20% of the Chinese market

Foreign jewelers are stepping up the layout of China's high-end jewelry market.

At the end of this month, the "September Exhibition", which was just promoted to the world's largest jewellery fair, ended in Hong Kong. As the manufacturers are optimistic about China’s strong jewelry spending power, 3,205 exhibitors from 45 countries and regions came to booze and the data reached new highs. Exhibitors said that this year, whether it is gold or jade jade, prices are all bullish.

In addition, as the world's largest producer of natural non-ferrous diamonds, Australian Rio Tinto signed a strategic cooperation agreement with Chow Tai Fook, the first domestic jewelry salesperson, on the 25th.

Chow Tai Fook has become Rio Tinto’s first special Chinese diamond dealer in the Greater China region. In addition to selling very rare pink diamond jewelry, Chow Tai Fook’s diamond jewellery will use colorful diamonds as raw materials in the future.

Rio Tinto general manager Bruce Cox said that in the future China will account for 20% of the global diamond consumer market. However, the consumption power of white diamonds is weakening, and the demand for colored diamonds is rising. They are also providing rare and valuable powder color diamonds and other ordinary colored diamonds to the Chinese market.

"Pink diamonds belong to the most high-end consumer." Bruce Cox said that currently in the international market, the value of powder color diamonds is extremely high, and 1 carat of pink color is worth about $1 million.

Domestic follow suit

High-end jewelry starting price also had 100,000 yuan

In response to this trend, Beijing’s Percival Diamond Mall recently opened a high-end jewellery business club, Vatican, specializing in high-end jewelry. According to industry sources, an important breakthrough in the marketing of high-end jewelry clubs or Chinese jewellery has led to the formation of domestic high-end brands.

“On the opening day, more than 300,000 yuan worth of jewelry was bought. We are very optimistic about the prospects for the sale of high-end jewelry.” Hao Yi, executive director of Per Carat Diamond Mall, said in an interview with this newspaper.

The reporter learned that the interior decoration style is elegant and private. The invited jewelry designers graduated from the Paris Jewelry Design Institute. The starting price of each piece of jewelry is basically over 100,000 yuan, and the highest price is over 20 million yuan.

Hao Yi said that the Chinese jewellery market has a strong consumption and is growing rapidly with two figures each year. At present, the high-end market has been firmly grasped by several foreign brands, and it is difficult for domestic brands to compete with it. However, this does not mean that Chinese local brands have no chance at all.

He said that with the strong development of China's economy, it will form an increasingly large group of high-end jewellery consumers. This is the biggest advantage of Chinese local brands. Many international big-name jewellery are produced in Chinese factories, indicating that China is making jewelry. Compared with foreign countries, there is no difference in the level of technology.

Hao Yi believes that high-end jewellery is mainly due to its scarcity, color diamonds, and good-quality large diamonds. Large coral trees are very rare and therefore have high investment value.

In addition, high-end jade jewelry is also very popular. According to the China Jewelry Import and Export Corporation, during the Mid-Autumn Festival, customers who came to buy and consult high-end jade gifts have seen explosive growth, while the value of

Jewelry ranging from 50,000 yuan to 300,000 yuan is most favored by consumers.

Investment eye-catching

Diamond is the most favored pink diamond most rare

In an interview with our reporter this morning, Liu Jianhua, deputy secretary-general of the China Diamond Association’s Diamond Branch, said that the rise of high-end jewelry reflects the growing purchasing power and value-preserving psychology of Chinese consumers. “Jewelry can not only achieve beautiful effects but also preserve value. Value-added, where the value of high-end jewelry investment is even greater."

“Although high-end jewelry is popular in the world, Chinese buyers are even pursuing top-quality products,” said Zhu Yanyi, deputy director of Sotheby's jewelry department at the international auction company. In the past year or two, buyers in Mainland China have shown a particularly strong interest in color diamonds.

It is understood that colored diamonds have a remarkable color, or a rare natural color, which is extremely rare and of high value. There are red, blue, yellow and green four-colored diamonds, and the white diamond focuses on different weights. The main pricing criterion for colored diamonds is color.

Hao Yi also stated that colored diamonds are rare in diamonds, while pink diamonds are diamonds in diamonds. In December 2009, a ring with 5 carats of pink diamonds was auctioned in Hong Kong for 10.7 million US dollars, equivalent to 2.14 million US dollars per carat, setting a record high for the unit price of carats.

A 1.85-carat pink diamond, displayed in Vaticanac, costs as much as 886,000 yuan. "We have a lot of yellow diamonds throughout the mall, but there are only two pink diamonds," Hao Yi said.

According to statistics of relevant experts, each produced 100,000 gem-quality diamonds, of which there may be a colored diamond, the probability of unearthing is only one hundred thousandth, diamond drills of more than 5 carats are very rare. The retail price of yellow diamonds is generally 1.2-2 times that of white diamonds and pink diamonds are several times.

Regarding the mainland buyers’ strong interest in color diamonds, Liu Jianhua believes that the domestic diamond market is relatively mature. Therefore, the demand for color diamonds will be generated. The colors will also be from the initial yellow diamonds to blue diamonds and pink diamonds.

Link · Diamond

The main cause of colored diamonds is the color produced by the change of particles in colorless diamonds. The rarer, more concentrated, and more saturated the color of the colored diamond, the higher the value.

Natural diamonds, the red diamond is the rarest, there are pink diamonds, purple diamonds, blue diamonds, green diamonds and so on. Clarity and cutting, weight, etc. are not factors that are considered first.

The classification of colored diamonds depends on the saturation and the degree of purity of the colors. In general, it can be divided into the following four levels:

1. Weak color, like the color tone

2. Light color, can see the color tone

3. Color, a color that reaches a certain degree of saturation

4. Dark color, the color tone is oversaturated, and the color tone does not change much.